Case Study

Ecosmetics

  • Application Development
  • Digital Marketing SEM/PPC
  • Marketing
  • Responsive Web Design
  • Web Design & Development

Project overview

SM Digital provided a broad suite of digital services to Liberty Medical, ranging from the creation of the company’s new corporate website, mobile device optimized content, onsite digital screens for KPI’s indicators, responsive landing pages and PPC campaigns management. Liberty Medical was recently acquired by Edgepark Medical Supplies.

Case highlights

  • SEM assessment to establish their competitive position at current time.
  • Creation of new SEM assets including text ads, banner ads, keywords, landing pages and product related Content.
  • Incorporation of product specific keywords that were previously denied by Google and were hurting competitiveness.
  • Implementation of reporting tools made available to both the SEM team and the Company’s sales team.
  • Implementation of precise tracking systems to obtain relevant metrics for post analysis and future business intelligence.
  • Creation of a SWAT Team with peers on the SMD and Liberty side to monitor, analyse and tweak tactics in real time.

Business challenge

Liberty Medical was in the process of re-launching their SEM campaign after a company-wide strategy change. The issue was that previous campaign sourcing, tracking and reporting was almost non-existent and their goal was to be able to drive a successful pilot campaign that could help them build up the team and make projections for staffing, technology, budget allocation and sales based on historical marketing metrics.

Marketing Process

Strategy

In order to be able to guarantee a smooth integration for sourcing, tracking, managing and reporting, the strategy was to implement a 3-month Pilot campaign built from the ground up to identify the key marketing metrics/drivers, utilizing some of their existing assets as a baseline, while introducing new ones to produce better KPI.

Industry

  • Medical Supplies

Solution

  • Application Development
  • Digital Marketing SEM/PPC
  • Marketing
  • Responsive Web Design

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