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Growth Report

Kolter Urban

Proven actions to drive real estate leads

Kolter Urban is a Luxury Real Estate developer part of The Kolter Group – investment firm that has invested in projects with expected value in excess of $15 Billion.* Kolter Urban has completed or is in the process of developing residential projects, including over 2,800 waterfront, water view, and amenity-rich urban condominium and townhome residences in the most desirable locations in Florida including Palm Beaches, Ft Lauderdale and Tampa.
INDUSTRY / REAL ESTATE
Creative and Landing Pages Development
0%
Search Engine Marketing (SEM) & Display Ads
0%
Data Intelligence - System Integrations
0%
Sales Gallery Apps
0%

PROJECT OVERVIEW / BUSINESS CHALLENGE

Kolter Urban was looking to facilitate the sale of more than $380,000,000 of luxury real estate properties in South Florida. Our approach was to take it all online through a variety of our digital marketing services. Our main digital objective was to obtain online conversion of prospects seeking to buy luxury residences developed on South Florida primer locations.

136%

Overall Leads

83%

Overall conversion rate

136%
Overall Leads

83%
Overall conversion rate

Marketing Process

Our marketing process for each Kolter Urban Project always started by identifying the target audience in terms of online behavior, user physical location and property interested. Based on these main sources we developed the Luxury Property Buyer Profile that we used to take off on our way to expand the message digitally.

HIGH SEASON

+87%

Total Leads

+37%

Conv. Rate

+7%

Total Leads

+25%

Conv. Rate

HIGH VS. LOW SEASON

+42%

Total Leads

+71%

Web Leads

+9%

Conv. Rate

+30%

Calls

+362%

CTR

+30%

Conv. Rate

Kolter Websites

Strategy

Our strategy and tactics were based on five key elements.

  • Buyer profile & strategy
  • Dynamic & customized account structures
  • Display ads
  • Remarketing for search
  • Remarketing for display

Branding

We created creative and innovative branded landing pages for existing and new projects to drive greater prospect inquiries.

Advertising

We took on an advertising approach based on campaign optimization defined by the luxury property buyer persona we developed. We created campaign structures endorsed by our unique methodology tailored to Kolter Urban.

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