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Email Marketing Services

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Email Marketing in a Nutshell

You have likely been introduced to email marketing if you’ve signed up to receive email alerts from Walmart about monthly deals. Email marketing doesn’t always have to include selling products and services. Online publications, such as the New York Times and ESPN, collect email addresses to enhance their readership as well. 

Here is a brief rundown of how email marketing works:

  • The prospect is lured into an email list on a website. 
  • After agreeing to join the email list, they are sent emails about their interest in relevant products and services
  • Over time, the prospect may click on an email and visit the company’s website. 
  • The prospect will eventually convert, marketing the email marketing campaign as a success.

When you engage in email marketing, you can quickly gain the attention of your target audience and convince them to convert. 

5 Benefits of Email Marketing Consulting

From designing to implementation, we know what a successful campaign takes. Check out our guide for the benefits of our email marketing consulting services.

Email Marketing Consulting

About 55% of marketers say they generate the best ROI from email marketing campaigns. It’s not always easy to create a successful campaign alone, though. You need to consider your targeting, messaging, and design to create successful emails.

Thankfully, you don’t have to develop your next campaign alone. Instead, consider professional email marketing consulting services. With a professional team at your side, you can create emails bound to wow your customers.

Not sure if you’re ready to work with email marketing providers? Here are 10 benefits to keep in mind.

After reading this guide, you can make a more informed decision for your next marketing campaign. You can start generating brand awareness, website traffic, and more leads than ever before!

Discover the benefits of working with email marketing consultants with this guide today.

1. Generate Brand Awareness

It can take over 5 impressions before people start to remember a brand. Appearing in front of your target audience repeatedly can help you generate awareness. In time, brand awareness can turn into recognition, ensuring consumers remember your brand.

You can work with your email marketing providers to create an email marketing campaign with your branding in mind. You can demonstrate your values to forge a connection with your customers.

Using email marketing can benefit your entire digital marketing strategy.

In fact, presently a brand consistently across all platforms can increase revenue by up to 23%. Consistently presented brands are 3.5 times more likely to enjoy brand visibility than others. About 82% of consumers feel more positive about a brand after reading customized content.

Meanwhile, 61% will shop from brands that deliver unique content.

You’re no longer stuck using cookie-cutter email templates anymore. Instead, work with an experienced team of email marketing providers. They can help you create customized, branded emails. 

If you’re not using email marketing, however, consumers might struggle to learn about your business. They might not trust your brand if they don’t have enough information. Nearly 60% of shoppers prefer buying from brands they trust.

With an experienced consultant at your side, you can build brand awareness, recognition, and trust. In time, trust will become loyalty. Then, you can retain repeat customers to boost your ROI.

2. Access to Experienced Experts

How much experience do you have developing email marketing campaigns? Are you able to create eye-catching graphics and compelling subject lines? 

You’re busy enough trying to become an expert within your industry. You shouldn’t have to become an email marketing expert, too.

With email marketing consulting, you don’t have to worry. Instead, you can leverage an expert’s existing experience and expertise. With their help, you can create strong campaigns designed to push you ahead of the competition. 

3. Save Yourself Time and Stress

Developing a strong email marketing campaign can become time-consuming, especially if you lack experience.

You have to consider the email’s focus, subject line, preview text, headline, images, and more. You also need to segment your email subscription list. If you’re not using a lead magnet, you could miss the chance to generate new subscribers.

Developing a full email marketing strategy can take time and energy. 

Instead of stealing time from your business, consider working with an experienced team of email service providers. They can save you time and stress, allowing you to focus on your business. 

4. Keep Up With Trends

New email marketing trends pop up throughout the year. If you’re not up-to-date, consumers might take notice. They’ll choose a business that’s capable of meeting their expectations.

With email marketing consulting services, you can stay ahead of the curve. You’ll remain informed of the latest trends, allowing you to wow your target audience.

5. Establish Your Credibility

Professionally designed emails can help you look like a credible authority within the industry. Establishing your credibility can help brand trust grow. Remember, trust can become loyalty in time.

Work with experienced email marketing providers to create professional emails designed with your target audience in mind. You can position yourself as a thought leader and stand out from the competition. 

6. Boost Retention and Engagement

Adding an engaging call to action at the end of your emails can help you engage your target audience. Drip campaigns can help you retain customers and generate repeat sales, too.

At the same time, you can remain top of mind with your audience. The next time they need your offerings, they’ll recall your emails.

Consider talking to your email service providers about creating a loyalty program with your emails. You can reward your customers and continue bringing them back for more.

7. Share News and Fresh Content

Email marketing will allow you to share industry-wide news, accomplishments, or new offerings with your audience. You can even share your blog content, which can benefit your search engine optimization (SEO) strategy.

Sharing news and content will help demonstrate your experience and expertise. You can continue building brand trust to draw consumers back to your site.

8. Create Personalized Messages

Your email marketing consulting team can segment your email lists. Then, they can personalize your emails to connect with your audience. 

Segmentation increases the likelihood that someone will click through your emails. In fact, segmented emails generate open rates as high as 94%. They generate clickthrough rates of 38%, too.

Unsegmented emails, on the other hand, generate a 42% open and 4.5% clickthrough rate.

9. Design Stunning Campaigns

Eye-catching, stunning emails will have a better chance of engaging your audience. If you lack design experience, consider email marketing consulting services. You can create impressive campaigns that will stun your target audience.

You’ll have an easier time standing within their inboxes as a result. 

10. Understand Your Data

Once you develop an email marketing campaign, it’s important to review the data. Your email marketing providers can decipher the data for you. Then, you’ll have a better idea of how your emails are performing. 

Companies generate about $42 for every dollar they spend on email marketing. About 81% of small businesses use emails to find customers, too.

With a strong campaign, you can improve your ROI and boost business!

Educational Resources

How Much Does Email Marketing Cost? How to Get the Most ROI

Your email marketing costs will depend on the agency you hire, the tools they use for deployment, the size of your list and periodicity of your communications.

Cost of email campaigns

The purpose of any marketing campaign is to obtain important information about a potential customer. Then, the effort goes toward converting the prospect into a paying customer. In that regard, email marketing is different than any other marketing initiative. 

With email marketing, you already have the information needed to make a conversion: a prospect’s email address. For this reason, email marketing is one of the most powerful ways to draw new customers to your business. However, the question remains. How much does email marketing cost?

The answer isn’t as simple as you may believe. This article will delve into the subject to help you understand the cost of email marketing and the factors that influence the price. 

What is Email Marketing? A refresher.

To pinpoint the cost of email marketing, you’ll first need to know what it is. Email marketing is the process of converting prospects into customers via an email platform. Here is a brief rundown of how email marketing works:

  • The prospect is lured into an email list on a website. 
  • After agreeing to join the email list, they are sent emails about their interest in relevant products and services.
  • Over time, the prospect may click on an email and visit the company’s website. 
  • The prospect will eventually convert, marketing the email marketing campaign as a success.

You have likely been introduced to email marketing if you’ve signed up to receive email alerts from Walmart about monthly deals. Email marketing doesn’t always have to include selling products and services. Online publications, such as the New York Times and ESPN, collect email addresses to enhance their readership as well. 

When you engage in email marketing, you can quickly gain the attention of your target audience and convince them to convert. 

So, How Much Does Email Marketing Cost?

The cost of email marketing isn’t definite. In fact, the final cost depends on a wide variety of factors, such as:

  • The Email Marketing Platform: 

    The cost of your email marketing campaign will depend on if you use a platform to send mass emails. 

  • The Agency You Hire: 

    If you lack the time or expertise to handle your own email marketing campaign, you’ll ultimately have to pay an agency to do the work for you. 

  • The Scope of Work: 

    Creating an email marketing campaign costs, from creating the copy to experimenting with different subject lines.

As you can see, there are many factors that can swing the price of email marketing. Now that you know what email marketing is and how much it can cost, below you’ll learn how to maximize your email marketing ROI. 

How to Boost Your Email Marketing ROI

Email marketing has proven to generate the highest ROI out of any marketing initiative. However, building a successful campaign takes diligence and many bouts with trial and error. To save you the headaches of wasting your money, here are some tips to help you achieve desirable results from your campaign. 

Personalize Your Emails

All email subscribers are different. Some are new prospects, and others just want to be sent emails that are relevant to them. When you send the same emails to all of your subscribers, you will likely send a bunch of irrelevant emails that will never get read by your entire target audience. 

The avoid this outcome, the solution is simple. You’ll need to personalize your emails based on the different types of subscribers you have. For example, you can personalize your emails to address new subscribers by their first name. You can also personalize your emails by telling specific subscribers that you’ll only send them emails about certain deals. 

These strategies have proved to be effective for email marketing campaigns. In fact, 74% of marketers say that personalizing their emails lead to higher engagement rates. If you don’t know where to start with personalizing your emails, you can try several email marketing platforms that make this solution possible. 

Segment Your Email List

Personalizing your emails can’t be done without segmenting your entire list first. Segmenting your list basically involves putting different subscribers into similar groups. For example, you would place new subscribers into one group. This group would receive a welcome email, preventing you from sending the email to someone who already subscribed a few months ago. 

You can also segment your subscribers into groups that haven’t been active in a while. By doing so, you can create a win-back campaign to convince these subscribers to open your emails again. If this campaign is unsuccessful, you can cut inactive subscribers loose to trim your email list and boost your deliverability and open rates. 

Master the Subject Line

An email’s subject line is arguably its most important aspect. After all, it’s the part of the email prospects see first. A captivating subject line will improve your email’s open rate. This leads to a potential conversion, so it’s important to make sure your subject lines are immaculate before moving forward. 

The key takeaway here is to make sure your subject line is between 25-30 characters. You should also keep your subject lines direct and catchy. Don’t give away too much information and avoid “clickbait” subject lines at all times. 

A/B Test Your Campaigns

A/B, or split, tests are basically experiments that pit two aspects of your campaign against each other. By performing A/B tests, you can improve the efficiency of your campaign, little by little. For example, if your campaign’s open rates are low, you should take a look at the subject lines of your emails. 

The subject line you’re already using will be compared to a new subject line while keeping everything else about the emails the same. By running two separate campaigns, you’ll learn which subject line performed better over time. A/B testing is one of the most important aspects of running a successful email marketing campaign.

Educational Resources

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How to Measure Your Email Marketing Success

Analyzing your email marketing campaigns is key for success. Below, is a little checklist guide for the essential email marketing metrics to track.

EMail Marketing Success Metrics

How many emails do you have in your inbox right now? Depending on how organized you keep your inbox, you could very well have hundreds! 

Some of them you signed up for. Others you didn’t. Email is a primary source of irritation these days, but that doesn’t mean that it’s not important.

It’s how you get important communications from your boss, family members, favorite brands, and more. It’s how you get email receipts and more. But no matter how useful email is, it doesn’t change the fact that many people are overwhelmed by their inboxes.

What’s a brand to do? Emails need to provide value, stand out in someone’s inbox, and straddle the fine line between staying relevant without overwhelming. 

That’s a lot of pressure, and sometimes it’s hard to get people to even open your emails! If you’re struggling, take heart. Email marketing metrics can help you assess your strategy and reach more people through their inboxes.

Click-Through Rate 

When measuring email marketing metrics, what is CTR? This acronym stands for click-through rate. This metric calculates how many people clicked on one of the links in your email.

For instance, if you sent out an email announcing a new product launch, how many people clicked on one of the images? How many people clicked on Shop Now, or See More? 

The click-through rate is calculated by total clicks divided by the number of emails that were delivered. This number is then multiplied by 100. This gives you for final clickthrough rate. 

You can calculate by either total clicks or unique clicks. Once you’ve decided which one, use it consistently so that your results are consistent. 

Click-through rates are often used to help with A/B tests. Which images are most appealing to people, and which are more likely to generate action? Once you get the results of the A/B test, you know which approaches to sink the most money into.

The click-through rate you get can also prompt you to weed through your list. Out of all the people you’re sending to, when was the last time they opened your emails? Are any emails duplicate, obvious spam addresses, or duds? 

By removing these, your clickthrough rate will improve automatically. After this, it’s time to start assessing your click-to-open rate.

Opening Your Emails 

Sometimes, the hard truth is that people just aren’t opening your emails. They might not remember signing up for them, only intended to engage with your brand once, or are too swamped with other emails for yours to stand out.

What is a good open rate? For most email marketing campaigns, the open rate can be highly subjective. Open rates depend on the above factors, but they also depend on how good your subject lines are. 

It’s like trying to write newspaper headlines. How can you generate the most shock and interest in a few short words? How can you balance the truth with trying to generate shock value?

This is a hard task for many copywriters to pull off, and often takes a lot of trial and error. However, if your subject lines are top-notch, why aren’t your open rates high?

Often, emails don’t count as open unless viewers also see the images. In many cases, email recipients have images blocked as a safety measure for their emails. That means they technically opened your email, but it doesn’t count.

That’s why comparative metrics are everything when it comes to your open rate. Track what your open rate is one week, and then see what it looks like the next week. This will help you get a more accurate measurement of your progress.

What Is Your Conversion Rate?

When it comes to email marketing analysis, conversion rates hold a special place all by themselves. The typical email conversion rate is under 1 percent, which makes sense.

Not all emails are promotional. Some are informational, while others are just connecting with customers. Not every email is pushing a product.

Email marketing also occupies an awkward place in the marketing funnel. It’s not the top of the funnel, because customers are already aware of your brand.

They know who you are, and they were interested enough to sign up for emails. However, they may not be ready to buy yet. While your email marketing techniques can help nudge them further down the funnel, it isn’t the end of the road yet.

This can make your conversion rate difficult to raise but is ultimately quite rewarding in the end. You can calculate your conversion rate using the same formula as the click-through rate. 

It’s also important to remember that conversion rates aren’t all about purchases. It’s about completing an action that you prompted, which could be as simple as filling out a lead generation form. 

To figure out your conversion rate, you have to integrate your email software and web analytics software. This will help you track which clicks come from which email campaigns.

 

The end goal of email marketing metrics is to generate conversions. If you aren’t generating conversions, then other marketing metrics don’t really matter.

Gauging Success with Email Marketing Metrics 

When it comes to email marketing metrics, a little goes a long way. Incremental improvements are everything and will show strong results over time.

You won’t be able to revolutionize your email marketing approach in a day. But by building your email marketing analytics capabilities, crafting stronger subject lines, and honing your calls-to-action, your conversion rate will undoubtedly improve.

Digital marketing, especially with email, can feel like the Wild West. There are so many options, so how can you be sure that you’re picking the right one? It’s important to get the help you need.

That’s why we provide a wide range of digital marketing services, including email marketing. We’re here with the knowledge and expertise you need to make your marketing emails shine. Contact us today so that we can help give your brand the attention it deserves!

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How to Find the Perfect Email Marketing Partner

Having the right email marketing specialist makes the inbox. Don't rush to hire the first email marketing specialist you call. Instead, use these tips to vet your options.

Finding an Email Marketing Specialist

Four billion people around the world use emails. Meanwhile, email marketing can generate five more buyers than social media marketing. In fact, email marketing has a $42 ROI.

It’s not enough to start sending random emails to your subscribers, though. After all, about 306 emails are sent every day. If your emails don’t stand out, they could head straight to the trash bin.

Before you end up getting marked as spam, consider working with an experienced email marketing specialist. They’ll ensure your emails appeal to your target audience. Then, you can start nurturing your leads to generate more sales.

With an email marketing partner at your side, you can boost your ROI and experience lasting success!

Not sure who to hire? Here are seven tips that can help you find the best email marketing partner for your business. 

With these tips, you can find the right specialist for the job. Start your search with these seven simple tips today.  

1. Establish Goals

Before you start searching for an email marketing specialist, take a moment to consider your goals. Otherwise, you might not find someone prepared to accomplish those goals. The specialist you choose might lack the experience you need.

Consider what you want to accomplish through your email marketing strategy. For example, maybe you want to:

  • Nurture leads
  • Generate brand awareness and recognition
  • Direct people back to your website
  • Generate online sales
  • Improve your ROI
  • Establish yourself as a thought leader in the industry
  • Direct people to your blog to boost search rankings

There’s no one-size-fits-all strategy that will help you accomplish every goal. Instead, you need someone who can evaluate your needs and audience. Then, they’ll help you determine which strategy will accomplish your goals. 

For example, let’s say you want to grow your email list. You might need to find a specialist who has web design and development experience. They could make changes to your website that will help with lead generation.

You might require an email marketing partner who has experience with content marketing. You can create lead magnets that will help you gain subscribers.

Maybe you need to improve your email open rates this year. In that case, look for a strong copywriter. They can improve your subject lines to improve your open rates.

Understanding your goals will help you determine the skill set you need. 

2. Talk to Your Network

As you start searching for an email marketing partner, talk to your professional network. Ask if any of them have hired a specialist in the past. If they have, ask about their experience.

For example, you can ask:

  • Did the email marketing partner accomplish your goals
  • Were they knowledgeable
  • How did they track the progress of your campaigns
  • Did you experience any issues while working with them

If your inner circle can’t help, that’s okay. Start your search online instead. Then, make a list of options to vet further with the rest of these tips. 

3. Look for Experience

Once you have a list of specialists to research, learn more about their experience and expertise.

Look for someone who has years of experience with email marketing. Ask how many clients they’ve helped over the years. Ask if they’ve helped businesses like yours in the past, too.

Their industry-specific experience could give you an edge. The specialist might have a better understanding of your customers and industry. They might have an easier time appealing to your target audience as a result. 

4. Check Their Portfolio

Take the time to review each email marketing expert’s portfolio. Does their work meet your expectations? Are their emails eye-catching and compelling?

If their emails aren’t written and designed to generate results, mark that specialist off your list.

Ask the email marketing partner if they have case studies, too. What email marketing metrics do they track to measure their success?

Reviewing case studies will help you determine if they’re capable of accomplishing your goals.

5. Ask About Their Tools

Ask each marketing expert about the tools and platforms they use. 

They should know the strengths and weaknesses of using different platforms. Their experience will help you make an informed decision. 

If you’re already using a platform, make sure the specialist you choose has experience using the same one. 

Ask about their process, too. For example, how will the company help you generate more email subscribers? The team should start by adding an email subscription form on your website.

Ask the company if they’ll take the time to research your target audience, too. Will they segment your subscription list?

Over 50% of marketers say email list segmentation is the most effective way to personalize lead nurturing. Lead nurturing emails generate 4 to 10 more responses than standalone email blasts, too. 

Segmenting your email subscription lists will help you create personalized content for each group. Personalization will help you better connect with your target audience. You’ll have an easier time appealing to their interests and needs.

In fact, adding personalization among your email marketing strategies can generate six times higher transaction rates.  

6. Consider Additional Services

Before making your final choice, ask each email marketing specialist if they offer any additional services. 

You might want to consider working with a full-service digital marketing agency. They can help you create a well-rounded marketing campaign.

For example, they can help you create fresh search engine optimized (SEO) content for your blog. Then, you can share those blog posts in an email marketing newsletter. Your newsletter will direct more people back to your website.

The additional services they offer could give you a competitive advantage. 

7. Consider Their Pricing

Ask at least three companies on your list for a quote. Gathering more than one quote will help you gauge the average. Make sure you know what’s included within each estimate.

Don’t make a decision based solely on the price. Instead, review your notes.

Choose the one specialist capable of providing the expertise and services you need. 

Ready to start using the latest email marketing strategies? We can help.

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