Over 95% of your website visitors aren’t ready to make a purchase. In fact, as many as 80% of the leads you do generate won’t convert into paying customers. Without lead nurturing services, you could struggle to generate sales as well.
About 80% of marketers already use automation to generate leads. Businesses that use marketing automation generate a 451% increase in qualified leads, too.
Still on the fence? Read on to discover the benefits of using a lead nurturing service for your business today!
1. Experience and Expertise
Developing an effective lead generation and lead nurturing strategy can take time and effort. Many businesses are still using outdated, intrusive tactics to generate leads. If your lead nurturing strategy is faltering, you won’t experience growth.
For example, you could struggle to retain loyal customers. Retaining customers can save you money on customer acquisition. It can also lead to repeat sales, which will improve your ROI over time.
In fact, a single loyal customer is worth 10 one-time customers. You can turn loyal customers into brand advocates to leverage word-of-mouth marketing, too.
If you’re struggling to nurture your existing leads (or to generate leads at all), turn to a lead nurturing service. You can leverage the company’s experience and expertise to avoid wasting time and money on ineffective tactics.
These businesses already know which lead nurturing strategies work. They can help improve your overall business marketing strategy to generate fresh leads, too. Their strategies can help you reach ideal customers, allowing you to generate more qualified leads.
If you’re inexperienced with lead nurturing, you might waste time learning the ropes. That’s time you could use to grow your business or help customers instead!
Experienced lead nurturing companies also use professional tools. You won’t have to track every lead manually. Instead, you can utilize marketing automation to simplify the entire process.
The system will gather the data you need to make informed changes to your nurturing strategy in the future.
2. Precise Targeting
One of the top benefits of requesting a lead nurturing service is the precise targeting.
About 84% of consumers say being treated like a human can win their business. Another 74% get annoyed when web content doesn’t align with their interests. Today, over 60% of consumers expect personalization as a standard of service.
You’ll struggle to personalize your branded communications if you’re not appearing in front of your ideal customers.
Your lead nurturing company will handle this targeting for you. They can determine who your customers are, where they spend time, and what they care about. Then, they can start personalizing your business marketing materials and communications.
Creating personally relevant content will help you forge stronger connections with your customers. Those connections could help you generate and nurture leads long-term.
Consumers will begin to recognize that you understand and even empathize with their needs. They might begin to rely on you more often when they need help. They could continue returning to your business, leading to repeat sales.
About 90% of marketers report a measurable lift in business results after leveraging personalization. About 58% say the lift is higher than 10%.
Meanwhile, 98% of marketers say personalization strengthens relationships with their customers. About 80% of consumers are more likely to make a purchase if you personalize experiences, too. Over 50% will pay more if you use personalization.
Your marketing ROI could improve by eight times or more, with sales increasing by 10% or more.
3. Save Time and Money
Working with a lead generation company can save you time and money.
Remember, you can start automating the lead generation process, which will save you time. You’ll no longer have to repeat tasks when generating leads. You can start dedicating more time to your customers, which could help you generate repeat sales.
Automation is affordable while capable of improving your ROI. You can use the money you spend to expand your business.
4. Grow Relationships
Lead nurturing is also timely. You can respond to customer interactions quickly, ensuring you don’t waste time on potential relationships.
Consumers will start to recognize that you’re involved and eager to help. They might feel more motivated to choose your business in the future if you improve your customer service program. Then, you can generate repeat sales to boost your ROI.
Otherwise, you might struggle to manage your relationships with a vast number of leads. If you’re not maintaining that relationship, customers will leave your brand for another.
Before that happens, consider consulting a lead nurturing company.
5. Generate More Results
You can use lead nurturing to generate new leads in the future.
Consumers will discuss their experience with your brand. They might recommend your business to family and friends if you’re doing a great job at nurturing them.
If you’re not nurturing your leads, it could hurt your brand’s reputation. Consumers might mention their bad experience with your business, hurting your ability to appeal to new customers.
Instead, you can develop a referral strategy to appeal to and attract new leads.
As part of your lead nurturing strategy, consider using content marketing. Your happy customers might feel inclined to share your content with others. Then, you can expand your reach to new prospects.
Lead nurturing emails can help you boost your click-through rate, too. You can continue nurturing leads to provide them with helpful tips and information.
You might discover cross-sell and up-sell opportunities along the way, too!
Experience These Benefits of Lead Nurturing Services Today
Don’t miss an opportunity to help your business grow! Instead, consider requesting lead nurturing services this year. With help, you can attract and nurture leads long-term to boost your ROI.
Set your business up for success with lead nurturing today!
Need help? We’re happy to lend a hand.