To convert visitors into customers on your website, you first have to understand their needs and speak directly to those. A website visitor comes with an inherent need in mind and a list of very specific goals they wish to accomplish.
Your site’s main goal is to reduce searchers uncertainty by providing the desired answers all within one session and any marketing website can easily succeed at this by mapping a clear searcher task accomplishment path containing the following 3 steps:
In addition to mapping a clear path for task accomplishment, certain marketing strategies will help you implement mechanisms to boost conversions and increase ROI.
Is your digital marketing strategy producing results? Consider these 5 digital marketing ingredients to increase conversions.
Over 70% of marketers agree: improving conversion rates is critical for revenue and business growth. But what are conversions, and how do they affect your business? Conversions happen when site visitors become paying customers.
There are several ways to measure and increase conversions for your business. Read this guide for some of the best ways to boost your digital marketing and convert those leads.
To increase conversions, you need to do research. There’s no point in bringing tons of irrelevant visitors to your site if they don’t convert. Investing in ads, branded keywords, SEO, and backlinks is useless without research.
When you identify your ideal client, you can generate buyer personas for different niches in your target market. You can determine client type through interest, preferred communication channels, and purchase habits.
Gathering these insights is possible through AI, marketing automation, and machine learning. When you understand your ideal client(s), you can plan content strategy and more.
Once identified, your market funnel should follow each buyer persona’s purchase path. From top to bottom, your funnel should follow a set process. See the ideal steps for a well-researched funnel and audience below.
Any one of these tactics can help with increasing conversions. These other key ingredients take these tips a step further.
A big part of improving conversion rate depends on your digital visibility. If people aren’t seeing your social media posts or don’t open your emails, that’s wasted time and resources. Your online presence determines your conversions most.
One of the best ways to boost online presence is to prioritize mobile interactions. With 90% of online searches on mobile devices, you need to optimize for it.
Scrollability plays a big part in your mobile optimization. Your ads and graphics need to be scalable, too. If images pixelate or users can’t zoom in on content, they may not purchase items.
Sustaining a strong following or subscriber list means user-friendly content. Determine which channels your ideal clients prefer. Target your marketing efforts on these channels to ensure every marketing dollar goes further.
The more focused your social posts, the more users pay attention. If you’re on Facebook, you know that follows are more valuable than likes. The same goes for Twitter and Instagram, too.
Mobile optimization and streamlined channel marketing need targeted interaction points, too. Where’s the value in redirected site traffic without clear calls to action? To increase conversions, you need an actionable endpoint of your market funnel.
Your site visitors clicked through to your website for a reason. If your CTA buttons or landing pages are clunky or nonexistent, they’ll leave your site. You can tweak action buttons and landing pages based on research.
With clearly identified clients, you can segment your targeting. Some users will be return visitors, so prioritize incentives. Long-term customers will appreciate special discounts as a recognition of their loyalty.
New users may enjoy a “learn more” button to explore your offerings further. Determining client type and segmented marketing can help you create specific landing pages and action buttons, personalizing the buyer journey.
How do you learn about your customer interests, purchase habits, and pain points? Analytics. Data-driven insights are the best way to identify client niches.
You can test and track different channels to generate valuable data. The more you understand clients, the better chance of increasing conversions. Site redirects, action buttons, and landing pages will be much more effective.
If you use landing pages, explore click or heat maps. These show where visitors hover, scroll, and click. It’s kind of like looking over a customer’s shoulder as they shop.
With email lists and drip campaigns, invest in A/B testing. This simple test can produce valuable information on client preferences. It’s a great way to make small changes without launching new campaigns.
Last but not least, an often overlooked or misunderstood key conversion ingredient: SEO and SEM. Search engine marketing and optimization are invaluable tools when used correctly.
Most often, people fall prey to SEO myths and assume it is more or less effective. It’s actually a key to lead generation and to increase conversions (if you do your research). Researching site visitors is the best way to make SEO effective.
Proper targeting involves keyword research. If you know what clients are looking for, you can optimize your ads and content strategy for these queries. Related queries can also help to generate new content ideas too.
Depending on your company size and offerings, you can even explore branded keywords. These can help site visitors identify your brand specifically with a product or service. This helps small local businesses and bigger companies with more competition.
These key ingredients aren’t your only way to increase conversions for business growth. Your company will benefit from hands-on insight and marketing expertise, too.
With SM Digital Partners on your side, you’ll have guidance for any marketing strategy. We can help you with more than increased conversion rates. Schedule a strategy session with us today to see how we can best support you.
Web development plays a key role in turning visitors into customers. We explain how to increase conversions with web development next.
Is your website bringing you as many sales as you thought it would?
A lot of businesses are super excited to launch their website and dream of the sales that will come flooding in as soon as they do! Unfortunately, though, those dreams remain just that and in reality, sales are slow.
But, with some design tweaks and marketing know-how, you can make your website work a little harder. Your website is at the forefront of conversions, so if you’re not getting enough this is the first place to look!
Take a look at our guide on how to increase conversions with web development and transform your business.
There’s a well-known study conducted by two psychologists, Mark Lepper and Sheena Lyengar, that looked at how option size affected peoples actions. They put out two tables; one with 24 jars of different jams, and one with 6. Contrary to what you might expect, the table with 6 received far more attention than the one with 24 jars – in fact, people were ten times more likely to buy from the 6 jar display!
The point is, too much choice can put people off.
This is why keeping your website simple is a must. You can boost conversions by reducing the number of choices users have to make around your site, such as on your navigation bar. The fewer pages you have on your bar, the more likely users will take action.
Along the same line of thought, don’t have too many aims for your users. If you want people to add an item to their bag, that should be the goal of each page.
The importance of web development is undisputed, but what about the speed of your website? Not many people are aware that your loading speeds are just as important as the design of your site itself, and are definitely one of the most important principles of a well-designed site. If your site takes too long to load, don’t expect your users to hang around or continue browsing.
A study by the Aberdeen Group, for example, found that a delay of just one second in load times reduced conversions by 7%, which small businesses just can’t afford.
Make sure you know your page speed and any problems by using Google PageSpeed Insights. If you do find that your website is slow, here are some techniques you can use to speed it up:
If you’re looking into web development for increasing conversions, you’re going to hear a lot about whitespace, or negative space. These are the areas of your website that don’t contain any elements or features. Having negative space is essential for making a readable, attractive website, and can focus users attention on where you want it.
For example, by placing a lot of negative space around a call to action, you immediately draw the eye to this vital point. You should also look at the negative space between your letters, word, and paragraphs. The right amount of negative space will make your text a lot easier to read and more appealing to your users.
Heatmaps studied by researchers have revealed the coveted F-Layout. This relates to where people’s eyes look when they’re on a website, and there’s a clear F pattern that’s been found to be the most common. At the top of the screen, users will scan left to right twice, starting at the top of your site and moving down slightly.
As they move down the screen, those left to right scans get a lot shorter. Eventually, the most unused space is in the bottom right, with many users simply not looking there! So, make sure all of your important information is placed in line with the F-Layout to drive engagement and increase conversions.
The color of your website is hugely important but often undervalued. Color helps to reflect the identity of your brand and the mood you’re trying to evoke, and can definitely play a part in converting your audience! Choose a scheme that evokes the right emotions from your audience and fits nicely into your brand.
One way to do this is by curating a Pinterest board of color schemes you like. Then, upload some of the images onto Adobe’s Color Wheel, which will automatically curate a palette based on the image.
Once you have your scheme, don’t forget to use contrasting tones to help certain points of information stand out! For example, your call to action buttons should be highly contrasted to their background so that they pop out to the user, drawing their attention.
Human attention spans are notoriously short, so grabbing their attention quickly is vital! You need to make your website stand out straight away and give your users a reason to keep scrolling. Some ways you can do this include:
Have someone else take a look at your website once you’ve made these changes and point out the areas that stand out to them. Fingers crossed it should be the elements that are designed to engage, and you’ll know your website is ready to convert!
When it comes to how to increase conversions with web development, there are so many tips and tricks out there, so don’t stop here! Keep learning and keep optimizing, and watch your sales grow.
If all of this sounds like too much to do on your own or you want to nail engagement and drive conversions on your first launch, take a look at our web development services. With a professional team designing your site, you can sit back knowing your success is in good hands.
A well designed e-mail marketing campaign can lead to great results. We explain how to increase conversions below.
Knowing how to generate leads is critical to surviving in an increasingly competitive marketplace. The more leads you have, the higher the chances of conversion, which can lead to a dramatic increase in your profits.
If you’re wondering how to generate leads in sales and boost your turnover, you’ve come to the rate place. In this comprehensive guide, we tell you all you need to know about lead generation so you can start to make informed decisions.
Lead on to learn more.
A lead refers to a person who has demonstrated an interest in your products, services, or brand in some way. A lead can reach you through a variety of sources, including through your website, a phone call, referral, and so on.
Think of any person who gives you their contact details as a lead. They may sign up for a newsletter, express a desire to attend your webinar, or check out the products or services you offer. Once they’ve engaged your business and allowed you to contact them, they’re now part of your sales funnel.
Lead Generation refers to the process of adding people to your sales funnel. Typically, the people you add to your sales funnel are already interested in what you offer.
Whatever gets people to permit you to remarket to them or remarket is a lead generation technique.
For instance, if you offer lawn care services, you can create a downloadable guide on lawn maintenance. People interested in the guide will submit their contact details to download it. That contact information is essential when it comes to lead generation.
Now that you know what lead generation, it’s time to shift focus to how you can start to generate more leads for your business. Here are six sure strategies.
The first and most important step of lead generation is to identify who you want to sell to. It’s impossible to successfully reach your ideal customers if you have no idea who they are.
You want to research your target audience thoroughly. Who are they, and where do they live? How much do they make, and what is their lifestyle?
Once you have this information, you can create a comprehensive marketing strategy.
Now that you know who your target audience is and how to reach them, it’s time to collect their contact information. Find the best way to go about this, so people don’t feel pressured to give information.
The initial part of creating a sales funnel will involve funneling all prospective customers to a standard landing page or form. Once they’re there, encourage them to share contact information in return for a value-added incentive, such as a free sample, coupon, or gift.
The next part involves keeping track of protection clients through your customer relationship management (CRM) database.
The assumption here is that you already have a company website to tap into the lucrative online market. Through good search engine optimization (SEO), you can help generate a lot of traffic to your website.
But it’s not enough that you attract visitors to your site. If these visitors leave your site without taking any action, it does nothing to boost your sales.
One of the most important tips on how to generate leads online is to persuade visitors to your site to take the desired action. In most cases, this action is providing their contact information or other information that aids your selling process.
Now that you have your prospects’ contact information, you want to start cultivating those relationships. The aim is to take your prospects from the lead stage through to a sale and possibly repeat sales. A proven way of creating and maintaining consistent communication with prospects is by using an email newsletter.
As you plan your email newsletter marketing plan, adhere to the set regulations set forth in the CAN-SPAM Act.
Social media is one of the most powerful tools for connecting and engaging with your prospects. Knowing how to do Facebook lead generation can also help you generate new leads. Of course, you want to create pages and profiles on other social media platforms as well, including Twitter, LinkedIn, YouTube, and Pinterest.
If you already have leads in your database, reach out to them on social media to find out more about them. Learn what they want using these platforms. Remember, the more touchpoints your prospects have with your brand over time, the higher the likelihood of them trusting you and eventually buying from you.
While outbound marketing has been shown to be much more effective than inbound marketing, you shouldn’t neglect the latter. Instead, deploy both to generate even more leads for your business.
One way to make use of inbound marketing is to personalize email communication to prospects. Participate in relevant online communities by sharing engaging and informative content. Look for opportunities to solve common client problems.
The idea is to establish good relationships with potential customers and generate more leads.
Any business can boost their sales performance and keep thriving, no matter how competitive the marketplace is. The secret is to know how to generate leads and help those leads convert. The tips we’ve shared in this guide should help you get started.
Are you ready to start generating more leads for your business? Please contact us today to learn how.
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A great website experience translates to more business. Learn how to increase conversions with live chat and chatbots with this guide.
Are you trying to improve your online conversion rates this year? To do so, you need to engage with your website visitors. Did you know that you can increase conversions with live chats?
This is an efficient engagement tool that can help to boost your online sales and conversion rates. To learn more about the benefits of live chat and chatbots, keep reading. See how this solution can work to skyrocket your sales this year.
To set yourself apart from competitors and to offer website visitors a great online experience, you can use chatbots to greet them. This is especially helpful for welcoming first-time website visitors who are getting the first impression of your brand. This humanizes the experience and welcomes your website visitors just as you would when welcoming customers into a brick-and-mortar storefront.
After customers have purchased with you, you can begin personalizing messages to them when they visit your site using their names. In messages to your website visitors, you can welcome them and let them know they can submit a message if they have any questions. This is a great way to drive engagement with your online visitors.
When you offer an immediate introduction of your company while also offering help right off the bat, you are able to add a personal touch to the online experience. With a chatbot platform, you can curate your text to speak to your target audience using your brand voice.
One of the top reasons for website and cart abandonment is that customer’s become frustrated when they cannot find what they are looking for.
Easy access to necessary information needs to be available on your landing pages. This will help to keep your website visitors rather than losing them to competition. Luckily, chatbots can help to make your website much more approachable.
Customers are much more willing to direct a question to the chatbot than to take the time to call or email your customer service team. This is because they receive quicker query responses. It’s more affordable and sustainable to direct your FAQs to a chatbot than a customer service representative.
Because chatbots work 24/7, you can generate leads and offer great customer service at any time. Also, if there is a question your customer has that your chatbot can’t answer, your customer service team can check back later. The next time they’re in the office they can lead customers in the right direction themselves.
One of the biggest reasons that online vendors struggle with conversion rates is due to cart abandonment. A chatbot can help you give customers the assistance they need to feel confident about completing a purchase with you. This is because you can offer them answers they may be having regarding your shipping costs, return policy, and other factors that affect decision-making while purchasing.
Additionally, if someone is adding items to a “save for later cart”, you can use your chatbot to remind them of a special offer that they shouldn’t miss out on. This can be a discount on their first purchase or a time-limited promo. This will incentivize visitors to complete the purchase using urgency.
This allows you to offer great customer service at every touchpoint in your customer’s journey.
While you always want to work to broaden your customer base, you should also work to retain your current customers. Doing so not only offers you a steady flow of profits, but it’s also much more affordable to retain your current customers than it is to market to new ones.
Using chatbots to offer returning customers a special offer on their cart can be a great way to keep them coming back for more. This is especially true if they are about to abandon it.
You can even use a chatbot feature that will offer them personalized recommendations. These recommendations can be similar to things they have bought from you before.
Tons of potential customers can browse your store and leave without you ever knowing. To capture your website visitors’ info so that you can try to turn them into leads, you can use your chatbot. Offer website visitors some kind of reward, such as a discount or special gift for signing up for your newsletter.
This will allow you to get contact information that you can use to market to website visitors while building brand recognition. This offers an opt-in in a much more conversational and engaging way than your traditional website form. You can personalize the experience.
This is also a great way to collect customer information by using your chatbots to ask customers to take a survey. They could be about the online experience or their satisfaction with your products. This information can help you optimize your chatbot and your website navigation.
If you’re looking for ways to improve your customer’s online experience to boost profits this year, consider using chatbots. You can increase conversions with live chats in no time due to all of the perks listed above.
Are you looking for digital marketing experts that can help you with your lead generation, web design, and so much more? If so, contact us today to get started on a project that will drive results.
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