Social Media Marketing In a Nutshell
There is no escaping social media. Its reach is phenomenal. Social media is used by one-in-three people in the whole world- and two-thirds of the people who have access to the internet. Social media and advertising are therefore somewhat of a must for businesses of all sizes. But there are diverse and varied strategies that you could put into place.
Important factors to consider when sharing your voice on any social media channel is to understand how conversations may develop within each platform. LinkedIn can be considered a channel best suited for professional connections and Twitter may open a window for quick feedback con discussion. Understanding these differences will allow you to shape your messaging to fit the audience spending time there.
- Facebook: Could become a great platform for businesses who want to share employee culture, events and general updates about your company. A Facebook page can provide visitors a peeking-hole into your company values and also help you reach untapped audiences otherwise out of reach.
- Twitter: Mastering compelling and concise information can help your business engage in real time with this channel. You can create quick polls, join trending conversations and get quick feedback in this fast-paced platform.
- Instagram: Those companies particularly fond of visual story-telling will feel at home within Instagram. Emphasizing high quality and provocative images over copy, this channel provides brands an opportunity to showcase products or services with an unique aesthetic approach.
- LinkedIn: With an emphasis in building professional connections, this platform enhances networking capacities for organizations, employees and clients alike. Educational pieces, company news and digital resumes are used to promote expertise and credibility within each given industry and achieve the ultimate goal: Connect with the decision-making individual.
7 Benefits of Using Social Media Marketing Services
Outsourcing your social media management is extremely helpful in many ways. Here are the amazing benefits of using social media marketing services.
What can social media marketing services do for your business? Everything—well, everything that has to do with your social media campaign, that is.
For starters, they make sure your brand appears consistent to all users on all social media platforms. They’ll research your audience and keep them engaged at the same time. Then, they post the content your audience wants most, right when they want it.
And that’s not even the half of it. There are many, many other benefits to be gained by hiring social media marketing services for small businesses. And you’ll find the most important ones listed below.
Read on to learn all about it.
1. Social Media Marketing Done Right
Let’s face it. If you were a social media marketing expert yourself, you wouldn’t be reading this post.
But that’s okay. Since you run your own business and all, you’re obviously an expert in some other field. And that means you’re plenty busy doing amazing work of your own.
So, why even bother trying to tackle your own social media campaign? Clearly, this is better left to true social media experts. That way, you can focus on what you do best and excel in social media marketing, too.
2. Social Media Profile Diagnosis
The first thing social media marketing services will do is inspect the foundation you’ve already started for them. That is, they take a look at your current social media profile, diagnose any issues, and plan what needs to be done.
This inspection includes every detail, every aspect of your social media presence, including:
- Your profile picture
- Your profile banner/header image
- Your profile description
- Your target audience
- Which social media platforms you use
- The target audience of the social media platforms you use
- Which social media platforms you don’t use but should
- The consistency of your brand voice
They’re very thorough in this initial inspection. And they are just as thorough with addressing the problems they discover/setting you up for social media success.
3. Consistent Cross-Platform Brand Presence
Consistency is one of the biggest reasons that social media marketing services take such a deep look at your overall social media presence. They want to make sure your brand appears consistent across all of your various social media platforms.
One way that they do this is by making sure your company name and logo are clearly displayed on all your profile pages. Another is by working with you to determine your brand voice.
They want to make sure this copy accurately portrays the personality and tone that you want your brand to communicate to your audience. After all, they’re going to be writing a lot of social media copy on your behalf. They might also discover (and fix) some of your previous posts that don’t aren’t consistent with your brand voice.
4. Consistent Social Media Presence Within Each Platform
Next, your social media marketing service will keep you consistent within each platform you participate on. Specifically, they will post content according to a strict schedule to make sure you stay engaged with your audience.
The content we’re referring to includes original social media posts as well as promotions of your other content, like website blog posts and YouTube videos. They will also schedule a time to reply to comments and personal messages from your audience.
This, in particular, makes a huge difference in your audience’s perception of you. Knowing that you care enough to answer their comments and questions really makes them feel valued. On the other hand, how do you think they’d feel if you never answered their questions?
5. Audience Research
Responding to audience comments also comes with another huge benefit: social media listening. While your social media marketing team is responding to comments, they’re also reading them.
This gives you indispensable insight into your audience’s minds: what they like, what they don’t like, what they want more of, etc. It’s a market research goldmine! You can use this information to:
- Create relevant blog topics
- Solve major, recurring customer complaints
- Offer services and features that your competitors don’t
Social media listening lets you discover what your customers like so you can give them more of it. And it lets you fix the issues that make your customers unhappy.
6. Social Media Analytics Tracking
The diagnosis of your social media campaign doesn’t stop after the initial look-see. Social media marketers continue to track user behavior and other important performance analytics.
Essentially, this gives you all the important data that social media listening won’t. After all, you can’t expect your audience to tell you everything.
But what they don’t say can be learned by tracking their responses, or lack of response, to various kinds of social media posts. Using this data, the subject matter, length, and timing of your social media posts can all be optimized.
7. Expert Social Media Ad Management
Lastly, your social media marketing team will head up your paid social media ad campaign to boost your business even more. This is actually very similar to what they do with your regular social media posts. Namely, they optimize all aspects of your social media ads, including:
- Ad copy
- Ad images
- Included keywords
- Brand voice consistency
They also create compelling, effective calls to action to increase audience conversion. And they use A/B testing to optimize ads even further.
Reap the Benefits of Social Media Marketing Services For Your Business
Now that you’ve learned what social media marketing services can do for your business, don’t stop there. You can experience these benefits firsthand, starting now.
Give us a call right away so we can get started. Or send us a message from our contact page.
How to Market on Social Media
Having an online presence is becoming increasingly important. Check out this guide for making the most out of social media advertising for your business.
You may be asking yourself: How can I advertise on social media?
Let’s take a look at the best social media advertising strategies for your business.
What Is Social Media Advertising?
Social media advertising is the creation of advertisements to promote your business or products on one or more social media platforms such as Twitter, Facebook, Instagram, or Linkedin.
Social media advertising has become a very popular way for companies to connect with their audiences. With many social media platforms reporting millions of users every day, the chances of reaching your audience are high.
Since the inception of social media, social media advertising has grown into its own field. It is essential to understand how it works.
Identify Your Audience
Many organizations make the mistake of trying to reach everyone. With the potential to reach billions of people, your message can get lost if you target people who would not be interested in your products or services.
To reach your target audience, you’ll need to know what they like and dislike.
It is essential to know about the demographics of your audience. For instance, your audience member’s ages, locations, occupations, and when they go online, and how they interact with their social media platform of choice.
While it may seem like difficult information to get, customer relationship management software will make it easier to obtain and manage this information.
Most platforms have their own built-in analytics that will let you know about your followers including information about their interests and social media usage habits. Use this information to learn the best places and times to post your advertisements.
You must also pay attention to what your competitors are doing to reach out to their customers. Look for opportunities to fill any gaps in your social media advertising strategy.
Once you have identified your target audience, it is essential that you keep up-to-date with their interests and habits.
Implement a social listening strategy that will help you to keep tabs on your audience and what they are looking for.
Be Clear In Your Goals
When setting yourself goals make sure that they are specific, measurable, achievable, relevant, and time-bound.
For instance, if you are running a paid social media advertising campaign, you need to have a specific goal that you can measure. You will also need to be sure that the goal is achievable and relevant to your business goals.
Think about how long your campaign will run for. When do you need to achieve your aims? Do you have a lead time that you need to think about?
Think About People Over Product
One mistake that brands often make when using social media advertising to market their products is that they will only focus solely on selling.
People will often just switch off if they feel as though they are getting sold to.
Alternatively, if you focus on making your company seem as though it is run by real people and remember to think about your audience as being individuals, then you’ll be able to build a much stronger rapport with your potential customers.
It is vital that you interact with users on social media platforms. Create advertising posts that encourage users to engage. When a user comments on your content, reply to reply.
Having a good relationship with your customers is vital. Often it is what people look for when they are buying from brands on social media.
Don’t Overlook Paying For Social Media Ads
Organic social media marketing works well, but it can be tempting to try and forgo using paid social media advertising. Paid adverts really do work. They provide a cost-effective way of getting in touch with new audiences.
One of the best things about using social media advertising is the level at which you’ll be able to target your advertisements.
You can highlight very specific demographics such as age, interests, areas, gender, career, and more. You can use this data to find the customers that will match your demographic easily.
There are a variety of different paid advertising options available. Using the correct research and targeting the right audience will help you see a major increase in brand awareness and in sales.
Pair Up With Social Media Influencers
A great way of gaining traction with your social media advertising is to couple up with social media influencers.
You can send free samples to users that have a lot of followers. That way, you can benefit from exposure to their audience. There are three different levels of an influencer.
- A micro-influencer will have between 1,000 and 40,000 followers
- A macro-influencer has between 40,000 and one million followers
- A mega influencer has over one million followers
When you’re getting in touch with an influencer, tell them exactly what you hope to get out of the arrangement. You need to take an honest approach as it is more likely to win favor.
Start Advertising Now
Social media advertising is something that you need to invest time and effort into. Reaching the right audience takes research into demographics and a willingness to engage with people on a human level.
For assistance with your social media advertising get in touch with SM Digital Partners.
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How to Make the Most Out of Facebook and Instagram Marketing
Facebook and Instagram are some of the most powerful tools you can use when it comes to marketing your business online.
Nearly 80% of small businesses in the US are currently using social media as part of their marketing strategy. Social media is a great way to connect with customers, generate awareness, and step up sales. Without it, there’s a chance you’re falling behind the curve.
Don’t let your competitors get ahead! Instead, use these 10 Facebook and Instagram marketing tips for success.
With these tips, you can wow your target audience and draw in new leads.
Ready to boost business this year? Get started with these 10 social media marketing tips today!
1. Set SMART Goals
What are you hoping to accomplish with your Facebook and Instagram marketing plan? It’s not enough to start posting. You need to set marketing and business goals first.
Otherwise, you’ll fail to create content that’s designed to achieve those goals.
What are your overall business goals for the year? For example, maybe you want to improve sales by 25% before the end of the fourth quarter. Perhaps you’re more interested in leads or brand awareness.
Make sure your goals are SMART: specific, measurable, attainable, results-driven, timely. SMART goals can keep your entire business on track for success.
Once you determine your business objectives, you can set your marketing goals.
For example, let’s say you want to boost brand awareness this year. You can use an impression-based social media advertising campaign. Displaying your brand in front of more social media users will help people recognize your business.
You can also use a unique, branded hashtag on your posts. When someone clicks on this hashtag, they can see posts you and customers created regarding your business.
Take the time to outline your marketing goals. Then, you can use these Facebook and Instagram tips to accomplish those goals throughout the year.
2. Know Your Audience
Who are you creating content for? If you don’t understand your target audience, you’ll struggle to create content they care about.
After all, college students expect different posts than their grandparents do. A younger audience is already used to seeing emoticons replace words. An older audience, on the other hand, might feel confused reading those captions.
What accounts do your customers already follow and love? Over 70% of people in the US have a social media account. They’re already following brands like yours online.
Take the time to research your competitors, too.
What are they doing to attract engagement? Which of their posts are the most popular? What hashtags are they using within their posts?
The information you gather can teach you how to market on Instagram and Facebook.
If your competitors are failing to gather a following, you have an opportunity to get ahead!
3. Create Wow-Worthy Content
Now that you know more about your target audience, you can create content with their interests in mind.
First, make sure your posts match your brand. You should use high-quality images that speak to your quality products and services. Otherwise, you could fail to impress customers.
Try different post formats, including still images, videos, and animations.
Are you using Instagram stories? There are plenty of stickers you can use to boost engagement. For example, polls and quizzes are a great form of interactive content.
Take the time to experiment with your captions. Which captions gain the most engagement? If people aren’t reacting, it’s time to make a change.
4. Make Engaging Videos
Videos are a great way to keep people looking at your posts. You can create short videos on your feed or add longer videos using Instagram TV.
Use your videos to draw your audience to your products and services. For example, you can demo new products, create testimonial videos, or tease new offerings.
Try different formats to see what works best for your target audience.
You can go live the next time you create a video, too. Live videos inspire the fear of missing out. People will want to watch your live video and engage with your brand before they lose their chance.
5. Boost Your Brand
Show off your brand loud and proud as you use these Facebook and Instagram marketing tips.
Your brand includes your color palette, font, photo styles, and personality. The tone and voice you use for your captions matters as well.
Keep your brand consistent across all marketing channels. Consistency can help you build brand awareness and recognition.
6. Set a Schedule
Make Instagram marketing easier on yourself. Create a post calendar and use a scheduler to automate your posts.
It’s important to avoid posting too often. Aim for once a day. Posting too often can saturate a follower’s feed.
They could get annoyed with seeing your posts so often and decide to unfollow you.
7. Utilize Social Listing
Keep track of what customers have to say about your brand. You can use social media to keep an ear out for how often they mention you.
As people post about your brand, take advantage! Post user-generated content on your feet. This content can get more people involved with your brand!
8. Track the Latest Trends
Social media marketing trends change all the time. Keeping track of these trends will help you remain relevant in your industry.
The Mannequin and ALS Challenges are both great examples. You can use these posts to join a trending hashtag. Consumers will also see your business isn’t falling behind the times.
9. Find Industry Influencers
Who do your customers already trust? Consider partnering with an influencer in your industry. You can leverage their existing following to attract more people to your business.
Choose an influencer who posts high-quality content. Remember, they’re representing your brand.
10. Review the Data
As you learn how to market on Instagram, it’s important to track your success. Otherwise, you might not recognize which posts are gaining the most attention.
Review your data at least once a month. Read over comments once a week.
Make sure to comment back to let your audience know you’re listing.
Sweet Social Media Success: The 10 Facebook and Instagram Marketing Tips You Need
Facebook and Instagram marketing doesn’t have to feel like a challenge. Instead, use these 10 social media marketing tips to stand out from the crowd. With these tips, you can attract a following and boost brand awareness!
Do you have a project you want to discuss? We can help.
Schedule a free consultation with our team today to get started!
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What Do Social Media Agencies Do?
Are you considering hiring a social media marketing agency for your business? Here is everything a social media marketing company can offer you.
Did you know that the majority of your customers are already on social media? With over 7.77 billion people using social media, it would be a mistake for your business not to have a social media presence.
Yet, knowing how to grab the attention of your target audience and make your brand’s name stand out are two critical factors that many businesses need to figure out.
That’s where a social media marketing agency comes in! They can have you build your social media presence and attract your audience the right way.
Be sure to keep reading for our guide on what social media marketing agencies can do for you.
What is a Social Media Marketing Agency?
One of the first questions you might be asking is what is a social media marketing agency?
You’ll want to start by thinking of marketing firms or companies. A marketing company will help its clients achieve their business goals. They can do this by creating different strategies for them.
They know how to identify a strategy that will fit with target audiences, execute it, and then see how well it works to gain more leads and increase revenue.
A social media marketing agency is the same, except they deal exclusively with social media strategies. They know which type of strategies to use to help draw in your target audience. As well as gaining you more followers to grow your brand on each platform.
Social Media Marketing Agencies Provide Structure
If you’ve ever attempted to run your business’s social media on your own, you know how difficult it can be to keep up with posts, responding to your followers, and creating new ad campaigns. One thing that a social media marketing agency can do is help to give your social media accounts structure.
The best social media marketing agency will know when to post an impactful ad so that it lines up with your products. Especially if you’re trying to push a certain product so you can expect more revenue from it.
They can also help with creating a posting schedule for each of your social media accounts. Having a posting schedule is important because you want to stay relevant and consistent on social media. Plus, a social media agency can help you determine what time you get the best engagement on each post.
Managing Your Budget
Many people have found that running ads on social media is a cheap and efficient way to get the word out there about their business. Especially running ads on Facebook.
Yet, if you’re using pay-per-click ads, you might not realize how much money you’re wasting. If your ads aren’t efficient and bringing in any return revenue, you’re spending money for no reason.
You’ll find that a social media agency can also help you with your budget and ROI.
Some businesses will post an ad campaign and think that they’re doing enough to get exposure to their products or services. Yet, if you aren’t making any sales, it is time to revamp the ad on social media.
That’s where your top social media marketing agencies come in! They can help track which ads are effective and helping your budget compared to the ones that are simply hurting your budget.
Measure Your Social Media Success
Social media marketing isn’t only about posting paid ads but also building your brand’s personality online. You can work day in and day out on creating the image for your brand, yet it can be very hard to measure how successful that is on social media.
That’s why social media marketing agencies know a lot about numbers and analytics. They will tell you how successful a post is or even how many followers it got you.
Measuring your digital marketing success is vital to see how much you’re growing online. You want to make sure that your brand’s name stands out, especially when people are thinking about buying a product from the competition or you.
Tracking the Competition
Speaking of your competition, it is always smart to see what your competition is doing on social media. That way, you can do it better and always stay one step ahead of them.
Sometimes it can be a bit tricky to get one foot ahead of the competition, especially when it comes to big social media trends. That’s why social media marketing agencies make it their job to know all about the trends on social media.
When you work with a social media marketing agency, you will have more free time to focus on improving your company in other ways.
Instead, they will be able to watch the competition and learn all the trends before they happen. You’ll find that tracking the competition can help you snag more leads and gain more followers on all your social media accounts.
Work With You One on One
Whether you’re Googling “social media marketing agency near me” or you would rather work with one digitally, one thing you will get is someone to work with you one on one. No matter how big or small your company is, they are there to help you build your brand on social media.
That means they’re ready to take any ideas that you already have into consideration and help you work on them to achieve your business goals.
If you already know about social media or you’re clueless, they will work with you to make sure your business succeeds. That is one of the best things about working with social media marketing agencies. They are always ready to help, and they want to make sure that your business grows.
Hiring a Social Media Marketing Agency
Now that you know exactly what a social media marketing agency can do for you, it is time to start thinking about hiring one to help achieve your goals. You’ll find that a social media marketing agency will help you reach your target audience better and quicker without you having to put in the work.
If you’re ready to start growing your business on social media, we want to help! Be sure to book a free consultation with us, so we can see what you need help with and go from there.
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