How We Used ChatGPT’s “AI” To Weed Out Spammy Leads

ChatGPT for email templates

In the realm of digital marketing, the quest for quality leads is perpetual. As marketers, we are all too familiar with the frustration of sifting through a sea of leads, only to discover that many of them are nothing but spam or prank submissions. Not only do these junk leads waste valuable time and resources, but they also detract from the efficiency of our campaigns and hinder our ability to focus on genuine prospects.

At our digital marketing agency, we encountered this challenge firsthand. Despite implementing various lead generation strategies and meticulously designing registration forms, we found ourselves inundated with spammy and irrelevant leads. Recognizing the need for a solution, we turned to artificial intelligence (AI) to streamline our lead qualification process and separate the wheat from the chaff.

AI proved to be a game-changer in our quest to combat spam leads. By leveraging innate sophisticated algorithms and machine learning techniques in tools like ChatGPT, we developed a system that could analyze the data submitted by leads and discern patterns indicative of spam behavior. But we didn’t stop there. Instead of simply filtering out spam leads, we decided to take a more creative approach.

We tapped into the power of AI to craft personalized email responses that would resonate with the humor present in the data submitted by spam leads. Instead of sending generic rejection emails, our AI-generated responses were witty, engaging, and tailored to the specific quirks and idiosyncrasies of each lead.

Challenge One: Are You A Robot?


In our ongoing battle against spammy leads, we recently encountered an intriguing submission from someone identifying themselves as “Rachel Kors” from the company “bxnx.” However, upon closer inspection, it became apparent that the response to questions about their company’s industry and website was rather cryptic, with strings of seemingly random characters. Suspecting foul play or perhaps just a case of mistaken form fields, we decided to put our trusty ChatGPT AI to work and craft a clever response that would hopefully elicit a more coherent reply.

The Lead

The prompt

“You’re currently running a Facebook campaign for digital marketing services and have been receiving registrations that appear to be either spam or bot-generated. Craft a brief email message to humorously address the unusual registrations while also gauging the credibility and genuine interest of the recipients in obtaining helpful information. You’ll want to playfully acknowledge the limited or dubious information they provided in the contact form, while also ensuring you’re engaging with potential leads.”

The Result

Challenge Two: Are You Angelina Jolie?

In our quest to combat spammy leads, we recently encountered an intriguing submission from someone identifying themselves as “Salbador López Figueroa Lopez” from the company “Angelina Jolie.” While their email and phone number seemed legitimate, further investigation revealed a curious response to the inquiry about their industry and website. In both cases, they simply repeated their own name, leaving us scratching our heads. It was clear that we were dealing with a potential spammer or someone with a particularly unique approach to form submissions. Instead of dismissing the lead outright, we decided to have a little fun and put our ChatGPT AI to the test.

The Lead

The Prompt

“You’re currently running a Facebook campaign for digital marketing services and have been receiving registrations with questionable credibility. To address this, draft a light-hearted email inquiring about the authenticity of the registrations while subtly joking about the company name entered in the contact form, such as ‘Angelina Jolie.’ The goal is to playfully engage with the registrants while also assessing their genuine interest in your services to determine if they could be potential leads.”

The Result

The results were nothing short of remarkable. Not only did our clever email responses catch the attention of spam leads, but they also elicited responses from some of them. In many cases, what started as a prank submission turned into a genuine conversation, allowing us to identify hidden gems among the spam.

But perhaps the most significant impact of leveraging AI in this way was the time and resources it saved our team. With AI handling the task of crafting engaging email responses, our marketers were free to focus their energy on nurturing genuine prospects and driving meaningful interactions.

In essence, AI empowered us to automate the tedious process of weeding out spam leads while simultaneously injecting a dose of creativity and personality into our communication efforts. By harnessing the power of AI, we not only improved the efficiency of our lead qualification process but also transformed an otherwise mundane task into an opportunity for engagement and connection. As the digital marketing landscape continues to evolve, it’s clear that AI will play an increasingly vital role in helping marketers navigate the complexities of lead generation and conversion.

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