IBM’s Watson named after their first CEO Thomas J. Watson, is a computer system that was developed in 2011. Watson is a computer system that is able to answer any questions asked of it, in a natural language.
The system was able to win a prize of a million dollars when it competed on the show Jeopardy against former winners. The Watson IBM system may very well be a genius and help you answer any question in the world, but what are the ways with which this system can help you market better in 2017?
In 2017, asking a question like, “does social media even work for something” should be banned. Social media has done wonders for almost all businesses that utilize the platforms effectively. It is the perfect forum to advertise your business for little or no cost. The only cost is time to curate content and if you decide to use paid advertisements (Social PPC).
Social media has become the main source of information and news for the majority of people in the United States. Almost nobody reads the newspaper today, and less people watch television because they are too busy with their smart phones or when they are watching TV, it’s with their mobile devices as second and third devices as “screens”. Continue reading →
When managing the digital marketing for your real estate agency it is important to think of all the channels available to market on. One of the popular real estate digital marketing tactics includes SEO and SEM.
First of all, let’s start by defining the key difference between search engine optimization (SEO) and search engine marketing (SEM).
SEO (Search Engine Optimization)
Basically, search engine optimization (SEO) works by inserting certain keywords, phrases, or bits of information in your content that makes your page or site appear in the search results for any search engine.
For this, you need to be aware of how people search for certain things and how to implement those keywords/phrases/ideas by blending it into your content naturally.
This way if somebody searches for a specific term in the search engine, and the term is embedded in your content, it will show up for the searcher if your website is optimized and plays by Google and other search engines SEO rules!
SEO is much more complex than this – Google uses over 200 SEO algorithm factors when deciding what to show when an end user types in a search query. Continue reading →
SM Digital Partners is a leading Local SEO services provider for the real estate, education, and medical industries along with the hospitality industry in South Florida.
So why is Local SEO important for you business?
Local SEO is important as it lays down the foundation for your business website and directory listings to appear and rank locally and organically on Google, Bing, Yahoo, and other search engines.
The way an end user or a customer finds your business is important – The Path– they take and the different channels and devices (smartphones, desktop, tablets) they use to find your business information is important.
When establishing a Local SEO campaign it is important to cover your bases with the following 8 tips to improve your online presence locally. Continue reading →
The mobile revolution is happening a lot quicker than anyone could imagine.
Robots and Articifial Intelligence are doing the work of humans.
Here at SM Digital Partners, a digital marketing agency in Delray Beach, FL; we are ready for the future ahead of us.
Since 2003, we’ve been at the forefront of innovating our partner clients potential through “traditional” digital marketing tactics like SEO, SEM, Social Media, Email Marketing, andResponsive Web Design but also expanded our horizons into augmented reality, interactive media, and virtual reality.
Real Estate Augmented Reality
Technology has advanced so quickly that it allows your average day computer user and business owner to easily setup a fully functional responsive website; it’s usually a WordPress, Wix or Squarespace website.
Because of inexperience or in a hurry to finish their website, SEO 101 sometimes get overlooked.
In 2017 it is even more important to follow these best practice for SEO 101. It will help your website ranking not only organically but also locally. Lets now take a look at how a business owner like yourself can easily upgrade their website ranking
Lets now take a look at how a business owner like yourself can easily upgrade their website ranking through these 3 easy website ranking tactics.
Increase your Website Ranking through SEO
By optimizing the ad copy and content of your website you can be sure to gain more organic traffic to your website. With On page SEO, there will be tasks that your programmer or developer will need to help you with such as increasing your website web speed (Check your Website Speed) and other technical SEO tactics that deal with compression and image reduction, etc.
This blog post is about you, the business owner, who likes to take a hands-on approach with their website. If you are one of those business owners that use WordPress, there are plugins that will help you optimize all of the technical SEO aspects, so don’t worry or just hire a professional digital marketing agency.
One of the key factors to increasing your website ranking is to maximize your SEO “friendliness” on your website. The easiest way to optimize your website is ::
Create educating copy on your website that answers your target markets questions. Ask yourself this, “Would I trust and / or buy from my website”? If say no, you’ve got some work to do!
Use descriptive copy for your Alt Image tags and make sure to save your image with a keyword
For optimized meta tags, use under 60 characters for your title tag, use under 160 characters in the meta description, and under 200 characters for your meta keywords. Use these two tools with that – Letter Count and Moz Title Tag Tool.
One of the best ways to gain authority is to build up your link portfolio through high domain authority websites, local business listings, Google My Business, Image SEO, press releases and in some cases article directories.
If you want to check your local business rankings, feel free to use our Free Local SEO Tool by clicking here. With off page SEO, it is important to increase your SEO Visibility through Local SEO tactics such as:
Online Reviews from sites like Google My Business, Yelp!, and Facebook to name a few will help show how your business is from the eyes of happy or un-happy customers.
Data Aggregators like Factual and Axciom supply your NAP (name, address, phone number) to 100s of websites, GPS maps and more to be listed. Some of these local data aggregators are Free!
Optimizing your Maps whether its Google Maps or Apple Maps, making sure your Map information is correct and update is one quick way to increase your local SEO visibility!
Press Releases continue to boost your website ranking by amplifying your message to 100s if not 1000s of media entities ranging from Google News to your local, regional newspaper. Just don’t over use this digital marketing tactic!
Social Media Optimization (SMO)
Social Media is HUGE! It’s big enough that my mother and father use Facebook to communicate with their friends and family! One of the easiest ways to increase your website ranking is to make sure you register all your “Social Nodes”. Usually these profiles will allow you to add a link to your profile but also use your profile to submit content, like a status update on Facebook.
By using the power of social media to tell your businesses story will help gain awareness of your business online but also locally. It is important to think of social media as a community of potential customers right in your backyard but also around the world!
Free Website Audit
If your business wants to make a splash in 2017 when it comes to your digital marketing presence, it’s paramount that you know where you stand when it comes to your website online and your competitors.
To see how you or your competitors are doing online, please call SM Digital Partners at 561.404.9787 for a free complimentary web audit.
Did you know that 90% of real estate buyers rely on online resources and social media marketing for property hunting?
It is true that social media and the internet has significantly changed traditional marketing trends, but at the same time, it has facilitated buyers with convenience.
When buyers can look for their dream residence just by sitting at home, why would they consult real estate agents when property hunting?
New real estate tools have been designed to sell more real estate units without the use of real estate agents like developers enticing buyers with augmented reality or virtual reality, or new ways of purchasing homes that are off-market like Remzy. Continue reading →
Is Search Engine Marketing (SEM) Important for My Real Estate Agency?
Starting with the basic concept of Search Engine Marketing or SEM or Google AdWords, it simply means paid advertising/marketing of your real estate agency via paid advertisements to be placed online on search engines such as Google, Yahoo, or Bing or social media platforms like Facebook, Twitter, or Foursquare.
If you plan on using Google Adwords or other SEM channels for your real estate agency it is important to know three things:
By using SEM (Paid Media) on various search engines and social media advertising you will cast more “lines” out to a wider internet audience that not only is interested in your real estate agency services and listings but also looking to buy real estate now or in the near future. Continue reading →
Millions of people go online to search for information, to create and share data, and to save and secure data on a daily basis. With so many people going online all over the world; all the time, the World Wide Web has turned into the world in itself.
Naturally, marketers and advertisers follow where their audience lives, breathes, and socializes.
Before the internet, newspapers ruled the roost, then came radio, followed by TV, which has now lost to the internet as the top advertising choice and will continue to be left behind by online / digital marketing. Those in the advertising agency world of things have evolved with time; such evolution has given birth to Digital Marketing Agencies and a far more sophisticated form of customer marketing online.