2017 Digital Marketing Trends

2017 Digital Marketing Trends

Digital Agency

With digital marketing completely dominating 2016, it is obvious that 2017 will follow with even bigger digital trends in the business world.

With the increasing usage of smartphones, spreading your business message through mobile “screens” is the most effective way of advertising today.

As well as the most cost effective!

If you are looking to expand your business marketing reach in the coming year, here are some of the most popular trends of digital marketing that we will be hearing about in 2017. Continue reading

Is Augmented Reality and Virtual Reality the Same Thing?

Is Augmented Reality and Virtual Reality the Same Thing?

Virtual Reality

Technology has evolved quickly after the beginning of the new millennium. Today you can do many things with technology that were not even imaginable before. One of the latest technological developments that is poised to redefine the retail digital and physical landscape is augmented reality and virtual reality.

Tango, Google’s augmented-reality platform, is an example of how the retail world is about to undergo a radical transformation. It uses computer vision to allow mobile device apps to detect the relative position of the devices within a detailed 3D environment.

This can be used for such tasks as in-store navigation, visual presentation, and product related interactive games.

Judging by the amount of money that tech companies have committed to developing augmented reality technology, it can be predicted to greatly change the consumer retail experience.

A lot of people wrongly presume that augmented reality is similar to virtual reality sets such as Microsoft’s Oculus Rift, Samsung Gear VR, and Sony’s PlayStation VR.

The fact is that they are totally different technologies. There are subtle differences between the two that makes them very different.

So, what’s the difference between the two?

Let’s find out. Continue reading

Don’t Sleep on These 3 Digital Marketing Trends

Don’t Sleep on These 3 Digital Marketing Trends

SMDigital

Digital marketing is perhaps the biggest catalyst to enable business startups, small businesses, and big corporations reach immense financial success.

You only need to review the statistics to see the phenomenal role of digital marketing in catapulting businesses to become established and well known brands online and offline.

Until a decade ago, digital marketing was mainly limited to SEO and pay-per click advertising methods.

Since then, several other digital marketing trends and technologies have emerged that present considerable revenue-making possibilities and competitive advantages for firms.

Digital Marketing Trends

  • Social Media Marketing
  • Influencer Marketing
  • Augmented Reality
  • Virtual Reality
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Responsive Web Design
  • Content Marketing
  • Email Marketing
  • Local Search Engine Optimization (SEO)
  • Facebook Advertising
  • Graphic Design
  • And various other digital marketing tactics…. 

This is why it is absolutely crucial that marketers and business owners stay up-to-date with the latest digital marketing trends so they may know exactly what opportunities to take advantage of.

Here we present the top 3 digital marketing trends marketers should know about in 2016.

More Customers Use Mobile Devices

The substantial growth of mobile phones is leading many to access the internet from such devices.

Research from Global Web Index in 2014 noted how smartphone users accounted for 80 percent of internet users, a number that outweighed desktop users.

Businesses have already begun investing in enterprise mobile application development to respond to this growing trend, since mobile applications will enable them to target a considerable number of online traffic.

Moreover, the mobile platform is increasingly seen as a medium through which firms can focus on their SEO efforts.

Google, for example, has launched its algorithm, Mobilegeddon, which gives higher preference to websites that are optimized for the mobile platform.

Therefore, businesses that are looking to invest in cost-effective digital marketing tactics will be eager to invest a greater proportion of their budget on mobile marketing.

Video Marketing

If we have learned one thing about digital marketing in 2015, it was that video marketing has tremendous opportunities for businesses of any size.

With the phenomenal rise of video streaming websites, such as Netflix, Hulu, and Amazon Prime there lie numerous lessons for marketers of companies to enhance their digital marketing activities through the use video marketing. Facebook Live now gives the power of live video to engage customers and fans in a more personal manner.

For a start, video marketing, in comparison to other digital marketing tactics, is more personal and ‘real’ in terms of the component of human interaction.

Customers who watch a video are generally more likely to develop strong emotional connections with brands than those who use images or blogs as their driving digital marketing strategy.

Video-on-Demand technology, hence, will continue to grow in importance, and companies that utilize it will benefit from higher positive customer engagement.

Marketing Automation Part of an Integrated Marketing Strategy

Among all the other evolving digital marketing tactics and methods, the importance of an integrated marketing strategy is expected to be the key theme for 2016.

Marketing automation systems can enable companies of any size to utilize an integrated marketing strategy, owing to the synchronization of all Digital Marketing tactics including Email marketing, Social Media Marketing, Website Marketing, SEO, Pay Per Click Advertising and a lot more.

It can enable companies to benefit from a more consistent digital marketing strategy, resulting in greater brand loyalty and profitability.

End Note

In conclusion, the aforementioned digital marketing trends can help marketers provide fresh opportunities for advancing their marketing efforts.

If marketers are not quick enough in adapting to these trends, then they can suffer competitively and financially. If you are looking to an integrated digital marketing approach please contact Lenny Mauricio at 561-404-9787.

Reasons Why SEO Is Still Alive and Kicking!

Reasons Why SEO Is Still Alive and Kicking!

Digital Agency SEO SMDigital

It is commonly assumed by many experts that search engine optimization (SEO) is dead and that it no longer holds the potential it used to serve as a means of marketing leverage and business growth.

Among the reasons cited for their explanation, search engines including Google, Bing, & Yahoo; have made it more difficult for companies to appear higher on SERPs (search engine results pages).

Furthermore, organic reach has taken a hit as many social networking sites and mobile applications have obtained a major slice of the traffic.

However, there are many reasons to support the view that SEO is alive and still remains an important part of a business’s digital marketing and corporate digital strategy.

Here we look at the top reasons: Continue reading

Tips for Coming Up With a Business Startup That You Love

Digital Agency

The prospect of starting a business startup that you love and being your own boss is very attractive here in the United States.

However, without a good business idea, your vision of becoming a successful entrepreneur is limited. This is because there are many entrepreneurs, but only a few are successful because they came up with a great business idea or startup to begin with.

Coming up with a good business idea can be overwhelming!

However, the key is to get your mind thinking. This involves making use of opportunities as they come by or digging a little deeper and tapping into unmet market demands.

So if you want to come up with a good business startup, here are a few tips you need to look at. Continue reading

3 Key Responsive Website Design Practices

Digital Agency SMDigital Web Design

There is little doubt in pointing out that responsive website design is by far, one of the most important elements of a business marketing strategy for online marketing in 2016 and beyond!

In a time when more and more customers are using the internet from their mobile phones, a company’s website is the first thing customers search to get a first impression about the brand and the product or service they are offering.

If the website is poorly designed and is not engaging enough, it can lead to a negative first impression on customers and cause them to easily switch to rival brands.

For this reason, we share the top responsive web design practices you need to be aware of for creating a unique website design experience for your customers.

Responsive Web Design Best Practices

 

Continue reading

Why Email Marketing is Effective for B2B Companies?

Digital Agency SMDigital

Given the rate which firms have access to new digital marketing methods, e-mail marketing may appear outdated.

We all loved e-mail when we were first introduced to this digital mail of the internet, and, its importance has since been dwarfed by that of other methods such as SEO, SEM (pay-per click advertising), local SEO, social media marketing, and other digital marketing tactics.

Today, social media marketing and mobile marketing are dominating the digital marketing platform, and B2B companies are giving much emphasis on these digital channels for building long-term relationships with their clients.

So where does this leave E-mail marketing?

Continue reading

3 Signs to Tell your SEO is Outdated and What to Do About It

SMDigital

SEO may be effective for increasing your search ranking on the different search engines such as Google, Bing, Yahoo, and other sites. But, if you are not careful, your SEO will become outdated as quickly as leaving your eggs to rot under the sun.

As a business owner, your need to enhance your organic search visibility for your brand, local business or eCommerce website is crucial for increasing traffic to your website that will achieve greater sales conversions.  Search Engine Optimization

Without it, you will be leaving the door open
for your competitors to take the lead in the
competition and make it more challenging for
you to accomplish your digital marketing goals.

It is essential that you are aware of the following
signs to determine if your SEO practices need updating.

High Keyword Density

It may have been easy for you to enhance your search engine ranking results by stuffing keywords as much as possible into your content in the past, but it certainly isn’t the case now.

High keyword density overloads your content with unnecessary and irrelevant usage of keywords to the point that Google and other search engine will lower your organic search engine rankings.

Google has introduced algorithms that can detect the amount of keywords used in a blog, website, or video and use it as a criteria for organic ranking results.

Businesses must be balanced in their keyword usage approach. Depending on the amount of words, a keyword should not be used more than 3 times.

General Keywords

Your keyword density may not be in excess, but you are still surprised to see that your content does not appear high in search results. One explanation for this could be that your content lacks the use of specific keywords to promote your particular products or services.

Google’s algorithms rank content based on how closely the keyword match the product or service you intend to promote. The greater the relevancy, the higher will be your search results and vice versa.

A good technique in this case is to use a combination of general and specific keywords. If you are promoting dog food for puppies, don’t use a general keyword, such as ‘dog food’. Rather, use it alongside a more specific keyword, such as ‘dog food for puppies’.

Poor Browsing Experience

A more hidden indication that your SEO is outdated is if customers suffer from a poor browsing experience. The impact of your SEO extends to the effectiveness of your visitors’ browsing experience from both mobile, tablet, and desktop computers.

No matter how effectively you tie keywords into your content, your SEO will take a hit if your website takes too much time to load, has too many dead links, or is not appealing enough to give a captivating customer experience.

Take time to consider elements that will be useful for enhancing the experience of your visitors. Make sure your website and / or  landing page is optimized for SEO purposes, along with a strong call-to-action, and a mix of engaging images and graphics.

How A Business Blog Will Help Your Bottom Line

How A Business Blog Will Help Your Bottom Line

Digital Agency Local SEO SEO

Content marketing has quickly become a main player in the field of digital marketing, owing to the fact that a customers engagement is more than 5 seconds.

Even ’til this day, the written word will always enchant and enhance a reader or a blog reader.

Businesses, whether small or large have as a result, an increasing appetite for content marketing. Companies are hiring either in-house content specialists or using highly-trained writers to make use of the following digital marketing channels :

  • Website Copy
  • Blogging
  • Email Copywriting
  • Social Media Copywriting
  • AdWords Ad Copywriting
  • And Sooooooooooooooooooo On…..

All these different forms of writing, is a means for businesses to speak their distinct voice whether through a weekly email newsletter, or frequent Facebook posts or just a good ole’ blog post, regardless the method, the bottom line is to drive customer engagement.

5 Benefits of a Business Blog

Google is always changing how they display search results and what it shows you, the consumer of “Search” queries. You can learn more about Google’s latest change that removed righthand side paid AdWords.

Since Google uses a special algorithm to determine search results, one thing that we do know is what Google likes to see in terms of words on your website and on blogs.

Having been in business for over 10 years as a digital agency, SM Digital Partners has learned over time that there is one thing a business owner knows best and that is his own business and industry.

A chef or restaurant owner could probably create an effective content marketing funnel in no time if they just took the time or had the knowledge to do it.

This can actually be said with any business! 

So if you are new to business blogging or wanting to learn a little bit more about why writing a business blog will be of value to your business, here are 5 benefits that blogging can provide to your business :

1)  Increase SEO

Blogging is perhaps the best means of boosting your SEO efforts. This is because, through blogging, you can add all the important elements, such as keywords, meta-tags, meta-description, and links, which all are attributions to allow you to rank organically higher in search engine results.

This allows businesses to increase its customer reach and enhance visibility, both of which are important for developing brands whether nationwide or locally. Blogging will possibly increase the number of organic keywords that Google is indexing. Another great way to increase your “SEO Visibility” is to implement a Google My Business strategy.

One thing to remember is that businesses need to ensure that they make use of the right SEO practices to be able to enhance its visibility within search engine results. For example, you should not overpopulate your business blogs with keywords as that will reduce your chances of landing at a better organic position within the search results.

2)  Develop Meaningful Relationships

Blogging and email marketing can be powerful means of developing stronger relationships with current and potential customers.

Whether its monthly newsletters or posting relevant, engaging blog content it must have dialog that includes asking customers intriguing questions and providing them with effective solutions to their problems is the best way of building bridges with them, gaining credibility and trust in their eyes.

Customer satisfaction lies at the core of marketing, and blogging can play a very important role in answering questions about products, services, or complaints. Furthermore, blogging offers two-way communication to customers who are able to respond in the comments feed or Facebook comments section.

A business can answer their customers questions which can build rapport and transparency but also gives a person like quality. Customers, as a result, will have foster a better relationship with your business and be more in a top of the mind position to buy their products and services when the time is right.

3)  Improve Conversion Rates

Following from the previous point, the increased customer satisfaction and engagement will also have the impact of increasing conversion rates.

Generally, businesses suffer from poor conversion rates simply because they are unaware about call to actions or not a clear path to conversion (poor marketing funnel). Customers, as a result, cannot develop positive impressions and refrain from purchasing from them.

Blogging, however, is the complete opposite.

Customers can acquire information on their own without being pressured to buy a particular brand and service. The beauty of blogging is that customers are searching and finding information in their own manner with their own way of doing things. A great look at this phenomenon is an eBook called the ZMOT – You can learn more about ZMOT.

4)  Become an Industry Leader

Posting content on your business blog regularly with an aim to provide your readers with solutions to their tough problems will help your business position itself as industry leaders. One of the best examples of this is the inbound marketing specialist firm, HubSpot.

Through a series of interactive blog posts that provide effective solutions in maximizing inbound marketing techniques, HubSpot has earned itself as the industry specialist in digital marketing practices.

5)  Achieve A Higher ROI

A business that uses daily blogging will also possibly benefit from a higher ROI. This is frankly done through consistent blogging as it is a very highly cost-effective marketing channel that can penetrate easily across a large number of customers. Businesses, therefore, can save considerable marketing expenses by aggressively pursuing blogging. It is not for the faint of heart and if you don’t like to write, it might become a very difficult task.

“4 Tips 4” Effective Responsive Web Design

“4 Tips 4” Effective Responsive Web Design

Digital Agency SMDigital Web Design

In the era of fast paced technological advancement, keeping up with the modernization and upgrading of technological devices is a need so profound no business can ignore it.

Think about how many different smartphones you’ve gone through over the last few years. Imagine how the smartphone has helped improve your life with all the information in the world at your fingertips.

And it’s just the beginning.

With the iPhone currently on version 6s and they are coming out with version 7 soon.With the adaptation of smartphones and tablets, internet usage over all has witnessed a major shift in its patterns and behavior. And Google has taken note with their major algorithm update for mobile searches. If your website was not complaint there could be a chance that Google would punish you.

You need not necessarily log onto a site on your PC to access it – it’s right there in your palm. This has revolutionized web design strategies and practices as well, which are now directed towards these gadgets to cater to the majority of smartphone users, which are plenty!

A responsive web design is the layout of a website that provides optimal viewing experience to the users on any gadget they may be using. Whether you are on your desktop, iPad or tablet, or smartphone, your website will scale into proportion for the device you are viewing from.

This is more common a phenomenon in today’s time with the advent of smartphone and tablet culture all over the world. Companies are trying to get down to business with their responsive web design so as to ensure that the lay out, text, and graphics of a website automatically adjusts to the different size of screens out there.

What can you do to make your responsive web design better?

1.    Define Purpose

Defining purpose for your responsive web design makes it easier to focus on the targeted elements that need to be restructured in a website. Each section of the website should represent the ultimate purpose (collection of customer feedback, providing information, entertainment, online transactions etc). Effective responsive web design involves definition of purpose of the entire website, first thing but also how the end user will interact with the site in terms of conversion.

2.    The Content Comes Along With Design

When designing a responsive web design, many companies wait to let the professionals work their way and get done with it before they start adding content to their site. However, it would be a splendid idea to create content along with your design so to give it a more meaningful look (the design) and make it sound in cohesion with the entire content of your design. It also cuts down the time it takes to deliver a website to a client or partner.

3.    The Effective Image

When discussing responsive web design, images are what come to the mind instantly. Choosing the right images is one thing but developing images based on a size that fits all the devices gets a bit tricky- but is necessary anyhow. Adding pictures, infographics, and videos could enhance the quality of your website but it also has to be kept in consideration to select the images and other graphic elements with the size that is mobile friendly and easily adjusted to different screen sizes.

4.    Compression of Elements To Enhance Loading

Along with images, various elements of the website are compressed in responsive website designing. So to ensure the site works well with low as well as high bandwidth — and that reduced file sizes may fit any gadget’s display and speed — programs are used to compress the files. Programs such as GZIP allow web designers to compress the site elements to make it accessible to any type of mobile devices.

For more information on how SM Digital Partners can help your business transcend into the 21st century please call us at 954-606-5980.