Content marketing has quickly become a main player in the field of digital marketing, owing to the fact that a customers engagement is more than 5 seconds.
Even ’til this day, the written word will always enchant and enhance a reader or a blog reader.
Businesses, whether small or large have as a result, an increasing appetite for content marketing. Companies are hiring either in-house content specialists or using highly-trained writers to make use of the following digital marketing channels :
- Website Copy
- Email Copywriting
- Social Media Copywriting
- AdWords Ad Copywriting
- And Sooooooooooooooooooo On…..
All these different forms of writing, is a means for businesses to speak their distinct voice whether through a weekly email newsletter, or frequent Facebook posts or just a good ole’ blog post, regardless the method, the bottom line is to drive customer engagement.
5 Benefits of a Business Blog
Google is always changing how they display search results and what it shows you, the consumer of “Search” queries. You can learn more about Google’s latest change that removed righthand side paid AdWords.
Since Google uses a special algorithm to determine search results, one thing that we do know is what Google likes to see in terms of words on your website and on blogs.
Having been in business for over 10 years as a digital agency, SM Digital Partners has learned over time that there is one thing a business owner knows best and that is his own business and industry.
A chef or restaurant owner could probably create an effective content marketing funnel in no time if they just took the time or had the knowledge to do it.
This can actually be said with any business!
So if you are new to business blogging or wanting to learn a little bit more about why writing a business blog will be of value to your business, here are 5 benefits that blogging can provide to your business :
1) Increase SEO
Blogging is perhaps the best means of boosting your SEO efforts. This is because, through blogging, you can add all the important elements, such as keywords, meta-tags, meta-description, and links, which all are attributions to allow you to rank organically higher in search engine results.
This allows businesses to increase its customer reach and enhance visibility, both of which are important for developing brands whether nationwide or locally. Blogging will possibly increase the number of organic keywords that Google is indexing. Another great way to increase your “SEO Visibility” is to implement a Google My Business strategy.
One thing to remember is that businesses need to ensure that they make use of the right SEO practices to be able to enhance its visibility within search engine results. For example, you should not overpopulate your business blogs with keywords as that will reduce your chances of landing at a better organic position within the search results.
2) Develop Meaningful Relationships
Blogging and email marketing can be powerful means of developing stronger relationships with current and potential customers.
Whether its monthly newsletters or posting relevant, engaging blog content it must have dialog that includes asking customers intriguing questions and providing them with effective solutions to their problems is the best way of building bridges with them, gaining credibility and trust in their eyes.
Customer satisfaction lies at the core of marketing, and blogging can play a very important role in answering questions about products, services, or complaints. Furthermore, blogging offers two-way communication to customers who are able to respond in the comments feed or Facebook comments section.
A business can answer their customers questions which can build rapport and transparency but also gives a person like quality. Customers, as a result, will have foster a better relationship with your business and be more in a top of the mind position to buy their products and services when the time is right.
3) Improve Conversion Rates
Following from the previous point, the increased customer satisfaction and engagement will also have the impact of increasing conversion rates.
Generally, businesses suffer from poor conversion rates simply because they are unaware about call to actions or not a clear path to conversion (poor marketing funnel). Customers, as a result, cannot develop positive impressions and refrain from purchasing from them.
Blogging, however, is the complete opposite.
Customers can acquire information on their own without being pressured to buy a particular brand and service. The beauty of blogging is that customers are searching and finding information in their own manner with their own way of doing things. A great look at this phenomenon is an eBook called the ZMOT – You can learn more about ZMOT.
4) Become an Industry Leader
Posting content on your business blog regularly with an aim to provide your readers with solutions to their tough problems will help your business position itself as industry leaders. One of the best examples of this is the inbound marketing specialist firm, HubSpot.
Through a series of interactive blog posts that provide effective solutions in maximizing inbound marketing techniques, HubSpot has earned itself as the industry specialist in digital marketing practices.
5) Achieve A Higher ROI
A business that uses daily blogging will also possibly benefit from a higher ROI. This is frankly done through consistent blogging as it is a very highly cost-effective marketing channel that can penetrate easily across a large number of customers. Businesses, therefore, can save considerable marketing expenses by aggressively pursuing blogging. It is not for the faint of heart and if you don’t like to write, it might become a very difficult task.