LIBERTY MEDICAL
SEM Success Case Study – Medical Supplies Provider
Liberty Medical needed to re-structure and re-launch their SEM after a company-wide strategy change.
Facts & Results
The Pilot campaign resulted in a 45% increase in phone call activity
Web conversion rates increased to 23.5%+ month-over-month
Eyevana
Digital Marketing Success Case Study
SMDigital & Comfort Medical
Analyze, categorize and optimize existing Search Engine Marketing campaign for a more efficient, manageable and profitable Return On Advertising Spend (ROAS)
Facts & Results
82% lift in qualified prospect activity
Global ROAS was increased 3 percentage points resulting in additional revenue
Increased efficiency of SEM budget distribution
Established ability to visualize both the sales by sub-product tied to the SEM campaign and the ROAS from each respective product type.
Mindful Storage
Through solid on-page optimization ad strategic link building, SMDigital was able to boost the client’s rankings for the top performing keyword, including “storage near me”, “self-storage”, and the word “storage in” with the 26 locations in which Mindful had operations.
SMDigital’s SEO and SEM campaigns have helped the client achieve the following results.
Facts & Results
Average CPC: +5%
Click-thru-Rate (CTR): +12%
Lead Conversions: +74%
Conversion Rate: + 67%
Organic SEO traffic: +124%
Plus, a 24% increase in Top 10 Google Rankings YOY.
Overall traffic increased by 52% with organic traffic increasing by 30%.
Calls / Inquiries up by 34%
Ecosmetics
eCosmetics, a 2020-born specialized e-tailer of beauty and skin care products, approached us with a very aggressive challenge: build and launch their e-commerce site — featuring more than 30,000 products from different vendors and brands – within 30 days. They have experienced remarkable growth during their first year and our team has a dedicated group of engineers working in tandem with their CTO to ensure optimal performance.
GULFSTREAM BOAT CLUB
Gulfstream Boat Club, a multiple location provider of boat club memberships and boat charters, is proud to be ranked as the most prestigious boat club in South Florida. It offers a variety of boats, from 16-foot deck boats to triple-powered, Bahamas-bound Intrepids accompanied by licensed captains and experienced fisherman. GBC reached out to SMDigital to increase lead generation through organic search and pay-per-click advertising and a complete website redesign.
Facts & Results
SMDigital has helped GBC achieve an impressive 16% conversion rate since the campaigns inception
Through ongoing email marketing efforts and newsletters, GBC enjoys an industry-leading retention rate keeping clients and now has a waiting list for new Members.
Innovative Roofing
Innovative Roofing, a South Florida commercial and residential roofing contractor, approached us in 2016 looking for a digital marketing agency to help them grow. They had an internet presence, had been in business since 2011, but did not have an internet strategy. Find out how SMDigital helped Innovative Roofing double the size of their business AND reduce their acquisition cost of new customers.
Facts & Results
Established a multi-channel digital marketing strategy including SEM, SEO, Social Media, Local SEO, and Reputation Management
Rebuilt their website to focus on conversion rate optimization (CRO), featuring dynamic landing pages, local ranking in Google Map Packs
Reduced their new lead acquisition cost by 35.4%
Helped them DOUBLE the size of their business in 3 years!
Imusa
Working with Imusa has been one of the most rewarding experiences we’ve had at SM Digital Partners. Since 2012, we’ve been hand in hand working on projecting the brand as a practical and efficient solution for household supplies. Its tradition and user bond has allowed us to create a totally different SEO content and Social Media Strategy that generates success and results.
With IMUSA we wanted to achieve more website traffic and increase e-retailers purchase intention as well as create social media presence and communication within the complex category.
