PUR COLD PRESSED Juice Company
Skyrocketed Their Sales in 4 Weeks
Based in Texas and serving the entire United States, Pur is a natural juice company offering the finest and freshest cold-pressed juices. Not happy with the results from their current agency, they approached SMDigital expecting better site performance, transparent reporting and ultimately – increased revenue.
INDUSTRY / FOOD AND BEVERAGES
PROJECT OVERVIEW / BUSINESS CHALLENGE
After facing a poor experience with previous agencies that were not delivering the expected results from a variety of digital channels, our primary challenge from PUR was restructuring their ad accounts, and focusing on conversion rate optimization (CRO) throughout their site. But, In order for us to help increase their sales responsibly, we had to update and implement new tracking and measurement tools in order to produce accurate KPI's - most importantly, cost per acquisition and cost per average sale.
Transactions increased a whopping 229% in the first four weeks of our involvement, compared with the average monthly sales over the previous 3 months
The cost per acquisition (CPA) decreased by an impressive 73% over the same 4 week period and compared to the prior 3-month average
Team SMD only increased PUR's spend by 3% - generating a far better return on ad spend (ROAS) and helping Pur to acquire more customers
Right off the bat we knew what we had to do.
We restructured their Google Search and Shopping campaigns as well as implemented new segmentation strategies with keywords and product groups. Take a look at the specifics and outstanding results below!
The strategy centered on campaign optimization in all areas:
Strategic, creative and operational, adding ongoing data analysis to update and make changes on the fly to improve performance. Our Media Team included new programming for dynamic remarketing and better tracking for sales attribution which yielded an impressive ROAS (return on ad spend). Our Programming and Technical Teams concentrated on monitoring and optimizing the Google Merchant Center's Shopping Feed enhancing product titles, descriptions, tags and imagery.
Through copy-driven ads we created different, compelling and straightforward branded and promotional Search, Display and Remarketing ads with precise keywords at the top of mind. We implemented the brands’ tone, language and personalized product and lifestyle photography to the mix.
We developed an advertising approach based on campaign optimization with a slight increase of the original budget. We created Google Ad campaigns using our unique methodology tailored to PUR.