Ask us Anything

561-264-0804

PUR COLD PRESSED Juice Company

Skyrocketed Their Sales in 4 Weeks

Based in Texas and serving the entire United States, Pur is a natural juice company offering the finest and freshest cold-pressed juices. Not happy with the results from their current agency, they approached SMDigital expecting better site performance, transparent reporting and ultimately – increased revenue.

INDUSTRY / FOOD AND BEVERAGES
Digital Marketing Strategy
0%
SEM/PPC Marketing Ads
0%
E-commerce Advertising
0%
Merchant Center Optimization
0%

PROJECT OVERVIEW / BUSINESS CHALLENGE

After facing a poor experience with previous agencies that were not delivering the expected results from a variety of digital channels, our primary challenge from PUR was restructuring their ad accounts, and focusing on conversion rate optimization (CRO) throughout their site. But, In order for us to help increase their sales responsibly, we had to update and implement new tracking and measurement tools in order to produce accurate KPI's - most importantly, cost per acquisition and cost per average sale.

229%

Transactions increased a whopping 229% in the first four weeks of our involvement, compared with the average monthly sales over the previous 3 months

73%

The cost per acquisition (CPA) decreased by an impressive 73% over the same 4 week period and compared to the prior 3-month average

3%

Team SMD only increased PUR's spend by 3% - generating a far better return on ad spend (ROAS) and helping Pur to acquire more customers

229%
Transactions Increased

73%
CPA Decreased

Marketing Process

Right off the bat we knew what we had to do.

We restructured their Google Search and Shopping campaigns as well as implemented new segmentation strategies with keywords and product groups. Take a look at the specifics and outstanding results below!

Strategy

The strategy centered on campaign optimization in all areas:

Strategic, creative and operational, adding ongoing data analysis to update and make changes on the fly to improve performance. Our Media Team included new programming for dynamic remarketing and better tracking for sales attribution which yielded an impressive ROAS (return on ad spend). Our Programming and Technical Teams concentrated on monitoring and optimizing the Google Merchant Center's Shopping Feed enhancing product titles, descriptions, tags and imagery.

Branding

Through copy-driven ads we created different, compelling and straightforward branded and promotional Search, Display and Remarketing ads with precise keywords at the top of mind. We implemented the brands’ tone, language and personalized product and lifestyle photography to the mix.

Advertising

We developed an advertising approach based on campaign optimization with a slight increase of the original budget. We created Google Ad campaigns using our unique methodology tailored to PUR.

229%

SALES
INCREASE

73%

CPA
DECREASED

Does your e-Commerce campaign need a shot in the arm for better results?

Drop us a line or contact us today to discuss your business challenge

We are here to help!

561-264-0804

Helping Companies Achieve

HYPER-GROWTH

(Since 2003)

And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.
TAKE ACTION

Want to learn more about how smdigital can help?

Complete the brief form below, and one of our digital experts will reach out to you shortly.

At SMDigital, it’s all about our people, our passion, and performance for our clients!  See what we can do for you!

Let’s Chat

Connect with an SMDigital Expert to
see how we can help.

Call Us: 561 264-0804

Hours of Operation

Monday – Friday 9:00AM – 6:00PM, EST
Saturday – Sunday: Closed

MIAMI • NEW YORK • SHANGHAI • MEDELLÍN • SPAIN • PHILIPPINES • PANAMÁ

©2023 smdigitalpartners.com All Rights Reserved
(and a good cup of coffee served!)

At SMDigital, it’s all about our people, our passion, and performance for our clients!  See what we can do for you!

MIAMI • NEW YORK • SHANGHAI • MEDELLÍN • SPAIN • PHILIPPINES • PANAMÁ

©2023 smdigitalpartners.com All Rights Reserved and a good cup of coffee served!)

Book a Free Consultation.

We're here
to help

Schedule a 30-minute discussion with one of our digital experts. We’ll listen to your challenges and tell you if we can help.

Home
Who we Are
Digital Marketing Services
Lead Generation Services
Search Engine Marketing (SEM & PPC)
SEO
Local SEO
Social Media Advertising
Digital Marketing Consulting
Competitive Analysis
Go To Market Programs
SEO Audit
Increase Conversions
Web Design & Development
Email Marketing
Social Media Marketing
Chatbots and Live Chat
Microsite And Landing Pages
Reputation Management
Brand Strategy
Social Media Marketing
Custom Dashboard Reporting
Client Retention
Marketing Automation Service
Case Studies
Blog
Careers
Contact
I have a project I want to discuss