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Transforming into the most prestigious & successful boat club in South Florida

Gulfstream Boat Club has a growing selection of the finest cruising and fishing boats in South Florida.

INDUSTRY / TRAVEL AND LEISURE
Website Design & Development (WEB)
0%
Digital Marketing SEM (PPC)
0%
Search Engine Optimization (SEO)
0%
Local SEO (LOC)
0%
Email Automation (EML)
0%

Business challenge

Gulfstream Boat Club (GBC) approached SMDigital to help them create and launch a new, responsive website design, generate more boat club members and help them market to existing customers to ensure they remain as members.

432%

Email Subscribers

347%

Organic SEO Traffic

33%

Cost Per New Member

67%

New Members (vs. renters)

35%

ROAS (Return On Ad Spend)

432%
Email Subscribers

347%
Organic Traffic

33%
Cost Per New Member

GBC Website

Case Highlights

  • Competitive analysis of many leading boat club and boat rental sites throughout the US, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web).
  • Creation of engaging videos to spark prospect interest and generate new inquiries.
  • Designed and implementing an online registration and Membership application to ease the process of onboarding new clients and reserving boats.
  • Introduction of call tracking and detailed lead reporting to further optimize campaign efforts to attract and convert the most valuable membership customers.
  • Ongoing SEO efforts to position GBC in the top 3 position for highly coveted search terms within the boat club and boat rental sector.

Performance Metrics

  • Organic traffic has increased 347% to date
  • Cost per new Member inquiry has decreased by 33%
  • Our campaigns have attracted 67% more New Members (vs. Renters)
  • Email subscribers have increased 432%
  • GBC has experienced a 35% Return on Ad Spend (ROAS)

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561-264-0804

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And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.
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