Transforming into the most prestigious & successful boat club in South Florida
Gulfstream Boat Club has a growing selection of the finest cruising and fishing boats in South Florida.
INDUSTRY / TRAVEL AND LEISURE
Business challenge
Gulfstream Boat Club (GBC) approached SMDigital to help them create and launch a new, responsive website design, generate more boat club members and help them market to existing customers to ensure they remain as members.
432%
Email Subscribers
347%
Organic SEO Traffic
33%
Cost Per New Member
67%
New Members (vs. renters)
35%
ROAS (Return On Ad Spend)
432%
Email Subscribers
347%
Organic Traffic
33%
Cost Per New Member
GBC Website
Case Highlights
- Competitive analysis of many leading boat club and boat rental sites throughout the US, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web).
- Creation of engaging videos to spark prospect interest and generate new inquiries.
- Designed and implementing an online registration and Membership application to ease the process of onboarding new clients and reserving boats.
- Introduction of call tracking and detailed lead reporting to further optimize campaign efforts to attract and convert the most valuable membership customers.
- Ongoing SEO efforts to position GBC in the top 3 position for highly coveted search terms within the boat club and boat rental sector.
Performance Metrics
- Organic traffic has increased 347% to date
- Cost per new Member inquiry has decreased by 33%
- Our campaigns have attracted 67% more New Members (vs. Renters)
- Email subscribers have increased 432%
- GBC has experienced a 35% Return on Ad Spend (ROAS)
Helping Companies Achieve
HYPER-GROWTH
(Since 2003)
And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.
