How PPID's Specialized Legal Services Are Making A Real Impact On Spanish-Speaking Immigrants

Digital Marketing Success Case Study:
SEM Optimization for Profitability & Visibility

INDUSTRY/ LEGAL
Landing Page Development
0%
Digital Marketing SEM
0%
Social Media
0%
KPI Development
0%
Lead Quality Optimization
0%
Call Center Integration
0%

Business Challenge

PPID is the oldest privately held law firm in New York, their experienced immigration department has been protecting families and their loved ones from proceedings such as deportation since 1981.They are distinguished by giving each case, and each client the time and attention they deserve.

With over 50 million Spanish speakers in the United States, some people have been unable to ask for legal counseling due to the language barrier alone. Aware of this opportunity, PPID challenged us to devise a plan to reach this neglected audience and help them receive the immigration assistance they were seeking.

280%

Leads

47.15%

CTR

6%

Cost per Click

280%
Leads

47.17%
CTR

6%
Cost per Click

SMDP has been working with them for more than a year and we’ve managed to reduce our cost per click (CPC) by 6% while still increasing the conversion rate(CTR) by 47.15% and increasing the number of leads by 280%.

PPID has a bilingual call center team with SMDigital Partners to offer the best tools to help people who need assistance with immigration status. They work together to provide quality and accessible legal services.

This alliance has given Spanish-speaking customers trust and closeness with the company.

The attorneys will take care of every case from start to finish and can protect every case from being delayed or rejected by any sudden changes in the law.

Strategy

Using a multi-channel approach, we implemented communications and dynamic landing pages in their native language, providing an initial comfort level while fostering trust to establish a strong online presence and build trust within the Latino population.

These are some of the highlights that PPID achieved by implementing this strategy

Does your e-Commerce campaign need a shot in the arm for better results?

Drop us a line or contact us today to discuss your business challenge

We are here to help!

Helping Companies Achieve

HYPER-GROWTH

(Since 2003)

And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.

Want to learn more about how smdigital can help?

Complete the brief form below, and one of our digital experts will reach out to you shortly.

Book a Free Consultation.

We're here
to help

Schedule a 30-minute discussion with one of our digital experts. We’ll listen to your challenges and tell you if we can help.