A digital strategy that goes above & beyond
Innovative Roofing is based in South Florida and has been providing commercial and residential roof repair and maintenance since 2011.
INDUSTRY / HOME SERVICES
Business challenge
Innovative Roofing wanted growth. They had been serving the South Florida market for 5 years and enjoyed an excellent reputation providing competitively-priced commercial and residential roofing services. But, they did not have a high-performing website nor did they have a digital marketing strategy. Their challenge for SMDigital was to generate more clients, cost-effectively and position Innovative Roofing as the number one roofing company in the South Florida market.
31%
Social Media Followers
282%
Google Organic Traffic
35.4%
New Lead Acquisition Cost
31%
Social Media Followers
282%
Google Organic Traffic
35.4%
New Lead Acquisition Cost
Innovative Roofing Website
Tactical highlights
- Competitive analysis of all established South Florida roofing contractors, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web)
- Created dynamic digital strategy including PPC, SEO, SEOLocal, Social Media and a new conversion-oriented, responsive website design to get the phone to ring.
- Implementation of reporting tools made available to both the SEM team and the Company’s sales team, produced weekly and discussed monthly with Executive management
- Implementation of precise tracking systems to obtain relevant metrics for post analysis and future business intelligence.
Performance Metrics
- Social media followers have increased by 31%
- Google organic traffic has increased 282%
- The average CPC has increased 29% over the years, while new calls and inquiries have increased 8% – maintaining the same budget
- New prospect inquiries have largely been a more valuable re-roofing clients (compared to roofing repairs) resulting in a more profitable ROI
- Overall, SMDigital has doubled the size of their business (revenue)
Helping Companies Achieve
HYPER-GROWTH
(Since 2003)
And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.
