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A digital strategy that goes above & beyond

Innovative Roofing is based in South Florida and has been providing commercial and residential roof repair and maintenance since 2011.

INDUSTRY / HOME SERVICES
Search Engine Marketing (PPC)
0%
Search Engine Optimization (SEO)
0%
Social Media Management (SMM)
0%
SEO Local (LOC)
0%
Conversion Rate Optimization (CRO)
0%
Reputation Management (REP)
0%

Business challenge

Innovative Roofing wanted growth. They had been serving the South Florida market for 5 years and enjoyed an excellent reputation providing competitively-priced commercial and residential roofing services. But, they did not have a high-performing website nor did they have a digital marketing strategy. Their challenge for SMDigital was to generate more clients, cost-effectively and position Innovative Roofing as the number one roofing company in the South Florida market.

31%

Social Media Followers

282%

Google Organic Traffic

35.4%

New Lead Acquisition Cost

31%
Social Media Followers

282%
Google Organic Traffic

35.4%
New Lead Acquisition Cost

Innovative Roofing Website

Tactical highlights

  • Competitive analysis of all established South Florida roofing contractors, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web)
  • Created dynamic digital strategy including PPC, SEO, SEOLocal, Social Media and a new conversion-oriented, responsive website design to get the phone to ring.
  • Implementation of reporting tools made available to both the SEM team and the Company’s sales team, produced weekly and discussed monthly with Executive management
  • Implementation of precise tracking systems to obtain relevant metrics for post analysis and future business intelligence.

Performance Metrics

  • Social media followers have increased by 31%
  • Google organic traffic has increased 282%
  • The average CPC has increased 29% over the years, while new calls and inquiries have increased 8% – maintaining the same budget
  • New prospect inquiries have largely been a more valuable re-roofing clients (compared to roofing repairs) resulting in a more profitable ROI
  • Overall, SMDigital has doubled the size of their business (revenue)

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561-264-0804

Helping Companies Achieve

HYPER-GROWTH

(Since 2003)

And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.
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