USA
MIAMI
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
USF wanted to build the brand within the 2nd largest recruitment market, attract prospects for specific programs and recruit more students from Latin America. However, there was a Market Penetration challenge, the brand was NOT known and nothing was targeted nor in Spanish.
Set up was easy! First, the integration into CRM (Hobson’s Connect) was seamless. Client services staff members are outstanding. Second, we optimized to get the most out of the Google campaigns. Also, developed landing pages in Spanish using our content and made changes quickly. Third, we divided each campaign by country and type of network. Each campaign was divided into different ad groups according to the information provided. This way, we were able to generate specific text ads and keywords for each program or topic of interest.
Call center solutions were implemented to facilitate communication with prospective students in their native language and give them the immediate service they expect. Also, building a Spanish language version of the website is an ongoing strategy for the brand.
We crafted content and fostered interactions that are eye-catching, relevant, and memorable. We Implemented pay-per-click marketing which is one of the most measurable, effective, and widely used forms of advertising. In combination with optimized ads to get the most out of the Google campaigns.
At SMDigital, it’s all about our people, our passion, and performance for our clients! See what we can do for you!
Monday – Friday 9:00AM – 6:00PM, EST
Saturday – Sunday: Closed
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
Julián Arroyave
jarroyave@smdigital.com.co
Carrera 42 #14 – 11 Piso 5
Edificio Castropol Plaza
Medellin, Colombia S.A.
Grace Bautista
talent@smdigitalusa.com
Jose Maria del Mar St.,
cor. Abad St., Cebu IT Park,
Cebu City 6000, Philippines
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
Julián Arroyave
jarroyave@smdigital.com.co
Carrera 42 #14 – 11 Piso 5
Edificio Castropol Plaza
Medellin, Colombia S.A.
Grace Bautista
talent@smdigitalusa.com
Jose Maria del Mar St.,
cor. Abad St., Cebu IT Park,
Cebu City 6000, Philippines
At SMDigital, it’s all about our people, our passion, and performance for our clients! See what we can do for you!
Schedule a 30-minute discussion with one of our digital experts. We’ll listen to your challenges and tell you if we can help.