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Started fresh from the ground up

Liberty Medical provides medical supplies delivered directly to your home

They were looking to explore a new approach to everything digital.
They were recently acquired by Edgepark Medical Supplies.

INDUSTRY / MEDICAL SUPPLIES
Application Development
0%
Digital Marketing SEM/PPC
0%
Marketing
0%
Responsive Web Design
0%

Project overview

SM Digital provided a broad suite of digital services to Liberty Medical, ranging from the creation of the company’s new corporate website, mobile device optimized content, onsite digital screens for KPI’s indicators, responsive landing pages and PPC campaigns management. Liberty Medical was recently acquired by Edgepark Medical Supplies.

45%

Phone call activity

23.5%

Web conversion rates

45%
Phone Call
Activity

23.5%
Web Conversion
Rates

Marketing Process

Business challenge

Liberty Medical was in the process of re-launching their SEM campaign after a company-wide strategy change. The issue was that previous campaign sourcing, tracking and reporting was almost non-existent and their goal was to be able to drive a successful pilot campaign that could help them build up the team and make projections for staffing, technology, budget allocation and sales based on historical marketing metrics.

Liberty Medical Website Preview

Strategy

In order to be able to guarantee a smooth integration for sourcing, tracking, managing and reporting, the strategy was to implement a 3-month Pilot campaign built from the ground up to identify the key marketing metrics/drivers, utilizing some of their existing assets as a baseline, while introducing new ones to produce better KPI.

Case highlights

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