USA
MIAMI
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
Started fresh from the ground up
Liberty Medical provides medical supplies delivered directly to your home
They were looking to explore a new approach to everything digital.
They were recently acquired by Edgepark Medical Supplies.
INDUSTRY / MEDICAL SUPPLIES
Project overview
SM Digital provided a broad suite of digital services to Liberty Medical, ranging from the creation of the company’s new corporate website, mobile device optimized content, onsite digital screens for KPI’s indicators, responsive landing pages and PPC campaigns management. Liberty Medical was recently acquired by Edgepark Medical Supplies.
45%
Phone call activity
23.5%
Web conversion rates
45%
Phone Call
Activity
23.5%
Web Conversion
Rates
Marketing Process
Business challenge
Liberty Medical was in the process of re-launching their SEM campaign after a company-wide strategy change. The issue was that previous campaign sourcing, tracking and reporting was almost non-existent and their goal was to be able to drive a successful pilot campaign that could help them build up the team and make projections for staffing, technology, budget allocation and sales based on historical marketing metrics.
Liberty Medical Website Preview
Strategy
In order to be able to guarantee a smooth integration for sourcing, tracking, managing and reporting, the strategy was to implement a 3-month Pilot campaign built from the ground up to identify the key marketing metrics/drivers, utilizing some of their existing assets as a baseline, while introducing new ones to produce better KPI.
Case highlights
- SEM assessment to establish their competitive position at current time.
- Creation of new SEM assets including text ads, banner ads, keywords, landing pages and product related Content.
- Incorporation of product specific keywords that were previously denied by Google and were hurting competitiveness.
- Implementation of precise tracking systems to obtain relevant metrics for post analysis and future business intelligence.
- Creation of a SWAT Team with peers on the SMD and Liberty side to monitor, analyse and tweak tactics in real time.
Helping Companies Achieve
HYPER-GROWTH
(Since 2003)
And, it's always about performance. In fact, performance is at the heart of everything we do. If you’ve got a great idea, are looking to amplify your product or service, or want to take your business to the next level–we can help.
