It is commonly assumed by many SEO experts that search engine optimization (SEO) is dead and that it no longer holds the potential it used to have as a means of digital marketing leverage and business growth.
Among the reasons cited for their explanation, search engines including Google, Bing, & Yahoo; have made it more difficult for SEO companies and brands to appear higher in SERPs (search engine results pages).
Furthermore, organic SEO reach has taken a hit as many social networking sites and mobile applications have obtained a major slice of the traffic.
Think about your daily mobile Facebook or Twitter or Pinterest consumption.
However, there are many reasons to support the view that SEO is alive and still remains an important part of a business’s integrated marketing strategy.
Here we look at the top reasons why SEO is just getting started:
Search Engines Still Exist
This is fairly logical; if search engines exist, then the demand for SEO still exists. Google is successful because consumers “trust” Google’s search results, otherwise people would be using other search engines or channels.
Despite the rise of mobile applications and social networking sites, there is still a place for SEO, and businesses need to be cognizant of this when considering digital marketing campaigns.
While algorithms might have become more complex, SEO results are still important for businesses looking to achieve a piece of the pie in terms of SERP revenue and sales online!
SEO Accounts for Organic Reach
There are a lot more people browsing the Internet than ever before. Google alone manages more than 3.5 billion searches per day, and the figure can be expected to rise a lot higher considering that the growth in mobile phone devices is accelerating the Internet usage globally.
As a matter of fact, the percentage of organic reach from SEO supersedes that generated through e-mails, social media sites, and mobile applications.
For this reason, companies and brands that are looking to attract a major percentage of online traffic through customers should invest heavily in SEO campaigns.
Importance of Content Marketing for SEO
The necessity of content marketing is proving to be ever more important in 2017 as firms are investing a significant part of their digital marketing budget on creating blogs, articles, email marketing, and videos.
However, for content marketing to be effective, firms need to use links for SEO purposes. This allows businesses to drive traffic to their content more efficiently.
It also helps with getting found.
Don’t forget about social media being crucial in helping your brand’s content getting found online but also get shared virally on Facebook, Tumblr, Twitter, or any other social media platform.
In short, as long as content marketing is around, SEO is still important.
Marketers Will Adapt to New Changes
If there is one truth to why many businesses may choose to neglect their SEO efforts is because how quickly Google and other search engines change.
What worked last year might not work today and could get you a Google penalty!
In the past, obtaining a high ranking on search engines was far easier than it is today. Now, search engines have made their SEO ranking algorithms a lot more complex, making it a lot difficult for SEO firms and brands to be organically visible.
But as complex as the new SEO rules and conditions are, marketers will simply adapt to these new changes to make SEO more relevant for them and their clients.
For instance, Google has introduced a mobile specific algorithm that gives more precedence to mobile-optimized websites. If your website is not mobile responsive, you are more than likely losing quality traffic to your competitors!
This may well translate as an opportunity for firms to exploit the mobile platform for SEO purposes but also give their customers a better user experience in terms of content, website experience, and easy to purchase goods/services.
In conclusion, SEO is far from dead as there are still numerous uses for furthering digital marketing efforts. Instead, it has evolved, and businesses need to familiarize themselves on how to make the most usage of how SEO has evolved over the last 5 years and how it will have an impact on their financial goals.
To learn more about the SEO services that SMDigital Partners offers, please call Lenny at 561.404.9787 for more information.