8 Tips That Will Improve Your Local SEO Presence – 2017 Update

8 Tips That Will Improve Your Local SEO Presence – 2017 Update

Local SEO

SM Digital Partners is a leading Local SEO services provider for the real estate, education, and medical industries along with the hospitality industry in South Florida.

So why is Local SEO important for you business?

Local SEO is important as it lays down the foundation for your business website and directory listings to appear and rank locally and organically on Google, Bing, Yahoo, and other search engines.

The way an end user or a customer finds your business is important – The Path – they take and the different channels and devices (smartphones, desktop, tablets) they use to find your business information is important.

When establishing a Local SEO campaign it is important to cover your bases with the following 8 tips to improve your online presence locally.  Continue reading

What is a Digital Marketing Agency? It’s more than you think…

What is a Digital Marketing Agency? It’s more than you think…

SMDigital

What is a Digital Marketing Agency & What Do We Do….

A digital marketing agency is a business that delivers services for the creative and technical development for companies looking to maximize their digital exposure online in 2017.

So really…. 

To answer these tough questions we must first provide the services that SMDigital Partners offers:


So you are probably asking…..
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Local SEO for Real Estate Agents – Updated for 2017

Local SEO for Real Estate Agents – Updated for 2017

SMDigital

Local SEO and Why it Matters for Real Estate

Did you know that 90% of real estate buyers rely on online resources and social media marketing for property hunting?

It is true that social media and the internet has significantly changed traditional marketing trends, but at the same time, it has facilitated buyers with convenience.

When buyers can look for their dream residence just by sitting at home, why would they consult real estate agents when property hunting?Off Market Home Platform

New real estate tools have been designed to sell more real estate units without the use of real estate agents like developers enticing buyers with augmented reality or virtual reality, or new ways of purchasing homes that are off-market like Remzy. Continue reading

Does My Real Estate Agency Need SEM in 2017?

Does My Real Estate Agency Need SEM in 2017?

Real Estate

Is Search Engine Marketing (SEM) Important for My Real Estate Agency?

Starting with the basic concept of Search Engine Marketing or SEM or Google AdWords, it simply means paid advertising/marketing of your real estate agency via paid advertisements to be placed online on search engines such as Google, Yahoo, or Bing or social media platforms like Facebook, Twitter, or Foursquare.

If you plan on using Google Adwords or other SEM channels for your real estate agency it is important to know three things:

  1. Real Estate is Super Competitive for SEM
  2. Real Estate SEM is Expensive (Have a Stomach…)
  3. You Need an Integrated Real Estate Digital Marketing Strategy

By using SEM (Paid Media) on various search engines and social media advertising you will cast more “lines” out to a wider internet audience that not only is interested in your real estate agency services and listings but also looking to buy real estate now or in the near future. Continue reading

How Can a Digital Marketing Agency Help Your Business in 2017

How Can a Digital Marketing Agency Help Your Business in 2017

SMDigital

What Can Our Digital Marketing Agency Do For You?

Millions of people go online to search for information, to create and share data, and to save and secure data on a daily basis. With so many people going online all over the world; all the time, the World Wide Web has turned into the world in itself.

Naturally, marketers and advertisers follow where their audience lives, breathes, and socializes.

Before the internet, newspapers ruled the roost, then came radio, followed by TV, which has now lost to the internet as the top advertising choice and will continue to be left behind by online / digital marketing. Those in the advertising agency world of things have evolved with time; such evolution has given birth to Digital Marketing Agencies and a far more sophisticated form of customer marketing online.

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Increase SEO Visibility with Google Products in 2017

Increase SEO Visibility with Google Products in 2017

Local SEO

Improve Your Website’s SEO Visibility

Opening up a business and competing with big name stores and brands in 2017 can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.

Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital marketing strategy to increase their SEO Visibility but also keep up with the “Jones“.

One of the easiest ways to increase your SEO footprint online in 2017 is to add your business to Google Maps and verify your business with a Google My Business listing. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“.

It is important that you verify your GMG Listing as it will open your website to Google’s world of organic rankings and more customer sales! Continue reading

Winning Your Audience with Local SEO

Winning Your Audience with Local SEO

Local SEO

SEO takes businesses on a never-ending roller coaster ride. If you are not ranking too well on all the search engines (Google, Bing, Yahoo, Aol, DuckDuckGo, etc), your goal as a company using digital marketing tactics is to achieve the top spots on the SERPs while getting ahead of the competition and staying there in 2017!

If your website has already managed to get the top Google ranking in your industry, well then, you must continue to “water” your garden and nurture the ongoing SEO process.

A champion does not stop training when they become the champion

A subset of the SEO paradigm, Local SEO Marketing is the optimization of your business online for geo-specific searches. It involves getting listed in local business listings/directories, attracting links from local sources, opt-ins from local subscribers, optimizing your Google Maps, social media marketing, etc.

Here is a set of things you need to know about Local SEO Marketing in 2017: Continue reading

SEO – Do I need it for my Small Business

SEO – Do I need it for my Small Business

Digital Agency Local SEO SEO SMDigital Web Design

Many small business owners think that SEO does not work and will not help in the success of their small business,  therefore they make the critical mistake of not investing in SEO marketing or local SEO either at the beginning of a re-design or with their current website.

Well, what they do not realize is that, depending on the stage that their business is in, they could have organic traffic coming in or their visibility could be very low, with hardly anyone aware of it outside their  immediate circles visiting.

SEO is by far one the most cost-effective way to bring in traffic to your business and increase conversions but it is also the most time consuming that is based on the number of hours an SEO professional has to work on the onsite and offsite SEO for the website.  Continue reading

What Does a Digital Agency Do For Your Business?

What Does a Digital Agency Do For Your Business?

Digital Agency Local SEO SEM SMDigital Web Design

Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee.

To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table. The benefits are indeed quite a few, and here at SM Digital Partners, we are going to dive into exactly what our digital agency offers and what makes us different than most international digital agencies. Continue reading

Local SEO – What is it?

Digital Agency Local SEO Web Design

Going deeper, getting more specific – that’s what defines pretty much every aspect of the competitive business world today. The same stands true for Search Engine Optimization (SEO) in the local space too.

Today, businesses not only need to ensure they rank well for the relevant queries, but also in local directory listings, social media and other data aggregators.

Searchers are looking for niche-targeted to geo-specific content based on the neighborhood businesses that they live in; Add conventional SEO, layered in with a responsive website and you have a winning local marketing funnel. Continue reading