Search engine marketing (SEM) or PPC is a tactic of Internet marketing focused solely on a paid search engine’s results page (SERP). The aim of any SEM campaign is to have the businesses targeted website(s) and its content appear in the top 3 paid listings. This is done by systematically increasing the visibility of the website(s) on the SERP through onsite optimizations and advertising. Continue reading
Welcome to 2016! Here at SM Digital Partners we are ready for the year ahead of us thinking about how innovation will be used to maximize our partner clients overall website ranking with “traditional” digital tactics like SEO, SEM, Web Design but also expand our horizons into augmented reality and interactive media.
As technology allows the average day computer user and business owner to easily setup a fully functional responsive website; usually a WordPress or SquareSpace website. Because of in-experience or in a hurry to finish their website, SEO 101 sometimes get overlooked.
These best practice SEO 101 tactics will help your website ranking not only organically but also locally. Lets now take a look at how a business owner like yourself can easily upgrade their website ranking though these 3 easy website ranking tactics.
Increase your Website Ranking through SEO
By optimizing the ad copy and content of your website you can be sure to gain more organic traffic to your website. With On page SEO, there will be tasks that your programmer or developer will need to help you with such as increasing your website web speed (Check your Website Speed) and other technical SEO tactics that deal with compression and image reduction, etc.
This blog post is about you, the business owner, who likes to take a hands on approach with their website. If you are one of those business owners that use WordPress, there are plugins that will help you optimize all of the technical SEO aspects, so don’t worry or just hire a professional digital agency.
One of the key factors to increasing your website ranking is to maximize your SEO “friendliness” on your website. The easiest way to optimize your website is ::
- Create educating copy on your website that answers your target markets questions. Ask yourself this, “Would I trust and / or buy from my website”? If say no, you’ve got some work to do!
- Use descriptive copy for your Alt Image tags and make sure to save your image with a keyword
- For optimized meta tags, use under 60 characters for your title tag, use under 160 characters in the meta description, and under 200 characters for your meta keywords. Use these two tools with that – Letter Count and Moz Title Tag Tool.
One of the best ways to gain authority is to build up your link portfolio through high domain authority websites, local business listings, Google My Business, press releases and in some cases article directories.
If you want to check your local business rankings, feel free to use our Free Local SEO Tool by clicking here. With off page SEO, it is important to increase your SEO Visibility through Local SEO tactics such as:
- Online Reviews from sites like Google My Business, Yelp!, and Facebook to name a few will help show how your business is from the eyes of happy or un-happy customers.
- Data Aggregators like Factual and Axciom supply your NAP (name, address, phone number) to 100s of websites, GPS maps and more to be listed. Some of these local data aggregators are Free!
- Optimizing your Maps whether its Google Maps or Apple Maps, making sure your Map information is correct and update is one quick way to increase your local SEO visibility!
- Press Releases continue to boost your website ranking by amplifying your message to 100s if not 1000s of media entities ranging from Google News to your local, regional newspaper. Just don’t over use this digital marketing tactic!
Social Media Optimization (SMO)
Social Media is HUGE! It’s big enough that my mother and father use Facebook to communicate with their friends and family! One of the easiest ways to increase your website ranking is to make sure you register all your “Social Nodes”. Usually these profiles will allow you to add a link to your profile but also use your profile to submit content, like a status update on Facebook.
By using the power of social media to tell your businesses story will help gain awareness of your business online but also locally. It is important to think of social media as a community of potential customers right in your backyard but also around the world!
If your business is curious to see how you or your competitors are doing online, please call SM Digital Partners at 561.404.9787 for a free complimentary web audit.
Opening up a business and competing with big name stores and brands can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.
Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital strategy to increase their SEO Visibility but also keep up with the “Jones”.
One of the easiest ways to increase your footprint online is to add your business to Google Maps and verify your business with a Google My Business account. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“. Continue reading
SM Digital Partners is a leading Local SEO services provider for the real estate, education, and medical industries along with the hospitality industry.
So why is Local SEO important for you business?
Local SEO is important as it lays down the foundation for your business website and directory listings to appear and rank locally and organically on Google, Bing, Yahoo, and other search engines. The way an end user or a customer finds your business is important – The Path – they take and the different channels and devices (smartphones, desktop, tablets) they use to find your business information is important.
When establishing a Local SEO campaign it is important to cover your bases with the following 8 tips to improve your online presence locally. Continue reading
SEO takes businesses on a never-ending roller coaster ride. If you are not ranking too well on all the search engines (Google, Bing, Yahoo, Aol, DuckDuckGo, etc), your goal as a company using digital marketing tactics is to achieve the top spots on the SERPs while getting ahead of the competition.
If you have already managed to get top rankings, well then, you must continue to “water” your garden and nurture the ongoing SEO process.
A subset of the SEO paradigm, Local SEO is the optimization of your business online for geo-specific searches. It involves getting listed in local business listings / directories, attracting links from local sources, opt-ins from local subscribers, social media marketing etc.
Here are a set of things you need to know about Local SEO: Continue reading
Many small business owners think that SEO does not work and will not help in the success of their small business, therefore they make the critical mistake of not investing in SEO marketing or local SEO either at the beginning of a re-design or with their current website.
Well, what they do not realize is that, depending on the stage that their business is in, they could have organic traffic coming in or their visibility could be very low, with hardly anyone aware of it outside their immediate circles visiting.
SEO is by far one the most cost-effective way to bring in traffic to your business and increase conversions but it is also the most time consuming that is based on the number of hours an SEO professional has to work on the onsite and offsite SEO for the website. Continue reading
Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee.
To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table. The benefits are indeed quite a few, and here at SM Digital Partners, we are going to dive into exactly what our digital agency offers and what makes us different than most international digital agencies. Continue reading
At SM Digital Partners, we understand why many business owners prefer local web designers. We believe that every client deserves to get every penny’s worth, and we strive to deliver the very best in everything web, be it local SEO services, search engine marketing (SEM), search engine optimization (SEO), responsive web design & everything in between digital; ensuring you stay one step ahead of the competition.
Not only will you be saving time and money with SM Digital Partners, you also get many other benefits when hiring local web designers. Let’s take a look. Continue reading
2014 was a highly successful year for pretty much everyone involved in the real estate industry, especially here at SM Digital Partners, where we helped our real estate developer partners close over $50 million dollars in luxury real estate transactions.
The fantastic response and growth of the real estate industry brought forth new concepts and marketing trends, as well as ideas for real estate digital marketing. Initially, the adoption rate of digital marketing was very slow, which now they are the latest and most popular trends in helping to sell real estate.
Being able to drive your marketing message to an audience that wants to see your message creates a much more targeted and engaged audience that will hopefully lead to a real estate sale! Continue reading
Going deeper, getting more specific – that’s what defines pretty much every aspect of the competitive business world today. The same stands true for Search Engine Optimization (SEO) in the local space too.
Today, businesses not only need to ensure they rank well for the relevant queries, but also in local directory listings, social media and other data aggregators.
Searchers are looking for niche-targeted to geo-specific content based on the neighborhood businesses that they live in; Add conventional SEO, layered in with a responsive website and you have a winning local marketing funnel. Continue reading