Consumers today know what they want, know how to look for information and want to feel a genuine human connection when deciding on their next purchase. In short, the new consumer is market-savvy. The customer wants to buy from businesses or people they know, understand, like and trust. They want the full P2P (person to… Continue Reading What is Real Estate Branding?
How to Use Email Marketing to Boost Sales Let’s face it – most digital marketers simply overlook the power of email marketing. They prefer to focus instead on other digital marketing strategies, which seem much more exciting, like social media, SEO or video marketing. But what about email marketing? It’s here since the early days… Continue Reading 5-Step Email Marketing Strategy to Boost Sales
How much should you spend on google adwords? Google AdWords is the tool to use for your marketing campaigns if you are a small business owner. Our clients use Google’s powerful paid advertising tool all the time and have excellent results and ROIs. Yes, Google AdWords works great for your campaigns and it’s definitely a… Continue Reading Google AdWords – How Much Should You Spend?
Having a powerful, well put-together marketing strategy is critical for your company – that’s no secret. However, monitoring and tracking your campaign’s success is equally important. Let’s see why: Although not as exciting as the creative brainstorming or execution phases of your strategy, where you test out new techniques and tools, tracking is immensely important.… Continue Reading How to Track Marketing Campaigns – The Top 5 “Must – Haves”
THE VALUE OF ENGAGEMENT IN SOCIAL NETWORKS Author: SMDigital Partners To understand the true value of engagement in social networks it is necessary to break down what engagement is and really understand what this term is about. The literal translation in this case is: commitment. Commitment to what, from whom and why? Let’s understand: engagement is the degree… Continue Reading The Value of Engagement in Social Networks
DIGITAL STRATEGIES Category: Digital Break | Author: SM Digital Digital Strategies and Mobile Applications The mobile applications market has been one of the biggest phenomena in the digital world. Millions of apps are available to users, literally at your fingertips, but only a few really win our hearts. A useful or engaging mobile application is a great way to increase awareness… Continue Reading Digital Strategies
GEO-TARGETING & LOCAL SEO: STRATEGIES TO DOMINATE YOUR INDUSTRY Website owners have a tremendous amount of control over their most important website elements. Things like content, user experience, design, functionality and additional features are all within your control. You can determine precisely which articles, photos or videos go on your blog, but you can also pick… Continue Reading Geo-Targeting & Local SEO
2018 THE YEAR OF THE BOOM IN CUSTOMER SERVICE Category: Digital Trends | Author: Andrés Sierra V In 2018 brands will start to re-balance their budgets with a focus on their customer retention efforts. A large part of customer acquisition efforts will migrate to social networks and messaging platforms such as WhatsApp or emerging chatbot solutions. Chatbots will improve new… Continue Reading 2018 The Year Of The Boom in Customer Service
What is IBM Watson? IBM’s Watson named after their first CEO Thomas J. Watson, is a computer system that was developed in 2011. Watson is a computer system that is able to answer any questions asked of it, in a natural language. The system was able to win a prize of a million dollars when… Continue Reading IBM Watson Helping Business with Marketing Solutions