Search engine marketing (SEM) or PPC is a tactic of Internet marketing focused solely on a paid search engine’s results page (SERP). The aim of any SEM campaign is to have the businesses targeted website(s) and its content appear in the top 3 paid listings. This is done by systematically increasing the visibility of the website(s)… Continue Reading My Search Engine Marketing requires a PPC Agency?
Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee. To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table.… Continue Reading What Does a Digital Agency Do For Your Business?