When managing the digital marketing for your real estate agency it is important to think of all the channels available to market on. One of the popular real estate digital marketing tactics includes SEO and SEM.
First of all, let’s start by defining the key difference between search engine optimization (SEO) and search engine marketing (SEM).
SEO (Search Engine Optimization)
Basically, search engine optimization (SEO) works by inserting certain keywords, phrases, or bits of information in your content that makes your page or site appear in the search results for any search engine.
For this, you need to be aware of how people search for certain things and how to implement those keywords/phrases/ideas by blending it into your content naturally.
This way if somebody searches for a specific term in the search engine, and the term is embedded in your content, it will show up for the searcher if your website is optimized and plays by Google and other search engines SEO rules!
SEO is much more complex than this – Google uses over 200 SEO algorithm factors when deciding what to show when an end user types in a search query.
SEM (Search Engine Marketing)
Search engine marketing is online paid marketing on search engines or other avenues such as display advertising.
What search engine marketing does, is that it will show your website ads on Google and other search engines when any related search happens because you have paid for it to show up in people’s searches.
There are many factors as to what Google shows as the top 4 paid ads but making sure your Landing Page and Website is mobile optimized is one of the main factors!
How to Implement SEO and SEM for Real Estate Agencies?
SEO for Real Estate Agencies
There is a huge market online for people searching for new and old places to buy. Most real estate agencies have created web pages and sites to cater to people and their needs according to preferences such as economic margin, area, and size of the property.
For effective search engine optimization, you need to know the terms that people are searching for on the internet and then implement those on your web page or site. There are many different factors that go into play to rank for certain keywords on Google and other search engines.
For example, a person is looking for a two-bed room apartment somewhere in San Francisco, now a normal user would search for something like, “2 bedroom apartment in San Francisco.”
What you have to do is become an authority of those type of keywords and terms in the San Francisco area that advertises “2 bedroom apartment” online in that area. It is a little bit
It is a little bit trickier than simply name the page that, or write it somewhere in the description; Ultimately Google makes it show up for the user if the giant search engine deems your website and content worthy enough.
SEM for Real Estate Agencies
Real estate marketing in itself is one of the most competitive industries in the world too, which is why it will cost you a lot more money to have your real estate agency show up above your competitors Google’s search results.
Once you are ready to spend the time and effort it takes to succeed, search engine marketing can help you reach a bigger customer base that you never thought you had through targeted paid media on Google’s search engine.
If your real estate agency deals in San Francisco and somebody searches for property in San Francisco, you can be sure that your page will be the very first in their search results if your Google AdWords campaign is setup correctly.
SMDigital Partners Knows Real Estate
For the last 6 years, SM Digital Partners has worked hand in hand with a South Florida-based real estate developer on building their digital presence through online marketing initiatives.
With over $200 million dollars sold in luxury real estate in Florida, SMDigital knows a little thing or two, about selling real estate. Whether it is a landing page or a fully integrated marketing campaign, SMDigital can handle it all!
For a review of your real estate digital marketing strategy and a complimentary online audit, please call 561.404.9787 for more information.