The Holy Grail of Search Marketing
Our business needs to get on the 1st page of Google!
You thought the mantra of, “If we build it, they will come” would ring true when your small business or Fortune 500 company launched your new website.
Days go by, months go by and you notice it’s a real challenge to get the right online traffic aka “eyeballs” to your website.
So you think…..
What are all the different digital marketing solutions that a business can generate to drive more search marketing traffic?
The top sources for qualified search marketing traffic include:
- Search Engine Marketing aka Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Local SEO
- Social Media Marketing
- Email Marketing
- Local Business Listings
- Traditional Marketing
The main difference between Pay Per Click (PPC) / Search Engine Marketing (SEM) and Organic Search Marketing is that PPC/SEM is paid, whereas Organic SEO is free.
When we say “free”, we mean; having an optimized responsive website that uses search engine best practices, inbound backlinks, and a few other free organic search techniques that are sure to drive in web traffic.
When a user has intent on a service or product that your business offers, Google, and other Search Engines will display the best possible search results based on their secret “algorithm“.
With a properly optimized responsive website and a healthy amount of backlinks, social bookmarking, content marketing, and social signals, it’s quite possible to reach a Page 1 Ranking for your desired keywords.
It’s not easy but it can be done with time and knowledge!
One of the key advantages for being ranked organically on search engines is that organic SEO is more trusted than pay per click or paid ads. Think about your online habits and usage.
One of the easiest way to optimize the content that end users are seeing in the Google “Search Engine Results Page” is to simply alter or change your page title and/or meta description.
This will help to increase the relevancy of the results that are being shown to the end user and possibly increase your “Click Through Rate“.
One study states that the top organic positions on search engines attract a whopping 50% more attention than the top paid ads.
One of the major drawbacks to Organic Search Marketing is the trickiness of achieving those high rankings on the various search engines. Also, the amount of time to rank for certain keywords should be taken into consideration as it can be difficult to rank due to the amount of competition for certain industry keywords.
One of the major components to search marketing is the use of Search Engine Optimization or (SEO). SEO basically means the optimization of your website to be more search engine friendly in the eyes of, you guessed it……
Google, Bing, and Yahoo!
Google and other search engines use these complex algorithms to rank your website against other websites to properly return an end users “search query” request.
One of the key ranking factors moving forward in a mobile world is a website that works on:
- Desktop Computers
- Smart Phones / Mobile Devices
- Tablets / iPads
If your website isn’t optimized for both search engines and mobile devices, you are probably leaving money on the table!
Responsive Web Design (RWD) is a design approach to crafting websites that provide user experience with the best possible screen view based on the device they are using; desktop monitors, mobile phones, and tablets.
A Responsive Website allows users to experience easy reading and optimal navigation without having to resize, pan or scroll on your device. Responsive Design detects a user’s screen resolution and browser size and automatically rearranges the design to look best on that particular device.
As speeds get faster and faster & chips get smarter and smarter, you can expect more and more smartphones to be sold in 2014 an into 2017.
Having a website optimized for the mobile user experience will increase your conversion rate but also provide a much more fluid experience on their smartphone / tablet.
Pay Per Click
Whereas Organic SEO is Free, Pay Per Click (PPC) is paid search advertising that goes to place media ads on Google, Bing, Yahoo, Facebook or any of the other display networks available.
Utilizing a PPC Agency to manage your campaign and media spend, will help your money go farther. The learning curve for dynamic landing page design and best methods runs deep, which doesn’t even entail setting up the PPC Campaign or Managing the Adwords campaign.
Google Analytics and Webmaster Tools
One of the best ways to monitor your Organic Search Engine Marketing is through the use of Google Analytics and Webmaster Tools. In general, these Google Analytic Tools will show how your data and content are being crawled, indexed and ranked by Google.
With this important data set, a business or digital agency can be informed of the many different search marketing opportunities that are available. The data can be used to make decisions based on the content that is being written but also the design of your landing pages and your responsive website.
DATA IS BIG!SMDigital Partners
601 N. Congress Ave. #430
Delray Beach, FL 33445