Digital marketing is perhaps the biggest catalyst to enable business startups, small businesses, and big corporations reach immense financial success.
You only need to review the statistics to see the phenomenal role of digital marketing in catapulting businesses to become established and well known brands online and offline.
Until a decade ago, digital marketing was mainly limited to SEO and pay-per click advertising methods.
Since then, several other digital marketing trends and technologies have emerged that present considerable revenue-making possibilities and competitive advantages for firms.
Digital Marketing Trends
- Social Media Marketing
- Influencer Marketing
- Augmented Reality
- Virtual Reality
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Responsive Web Design
- Content Marketing
- Email Marketing
- Local Search Engine Optimization (SEO)
- Facebook Advertising
- Graphic Design
- And various other digital marketing tactics….
This is why it is absolutely crucial that marketers and business owners stay up-to-date with the latest digital marketing trends so they may know exactly what opportunities to take advantage of.
Here we present the top 3 digital marketing trends marketers should know about in 2016.
More Customers Use Mobile Devices
The substantial growth of mobile phones is leading many to access the internet from such devices.
Research from Global Web Index in 2014 noted how smartphone users accounted for 80 percent of internet users, a number that outweighed desktop users.
Businesses have already begun investing in enterprise mobile application development to respond to this growing trend, since mobile applications will enable them to target a considerable number of online traffic.
Moreover, the mobile platform is increasingly seen as a medium through which firms can focus on their SEO efforts.
Google, for example, has launched its algorithm, Mobilegeddon, which gives higher preference to websites that are optimized for the mobile platform.
Therefore, businesses that are looking to invest in cost-effective digital marketing tactics will be eager to invest a greater proportion of their budget on mobile marketing.
Video Marketing
If we have learned one thing about digital marketing in 2015, it was that video marketing has tremendous opportunities for businesses of any size.
With the phenomenal rise of video streaming websites, such as Netflix, Hulu, and Amazon Prime there lie numerous lessons for marketers of companies to enhance their digital marketing activities through the use video marketing. Facebook Live now gives the power of live video to engage customers and fans in a more personal manner.
For a start, video marketing, in comparison to other digital marketing tactics, is more personal and ‘real’ in terms of the component of human interaction.
Customers who watch a video are generally more likely to develop strong emotional connections with brands than those who use images or blogs as their driving digital marketing strategy.
Video-on-Demand technology, hence, will continue to grow in importance, and companies that utilize it will benefit from higher positive customer engagement.
Marketing Automation Part of an Integrated Marketing Strategy
Among all the other evolving digital marketing tactics and methods, the importance of an integrated marketing strategy is expected to be the key theme for 2016.
Marketing automation systems can enable companies of any size to utilize an integrated marketing strategy, owing to the synchronization of all Digital Marketing tactics including Email marketing, Social Media Marketing, Website Marketing, SEO, Pay Per Click Advertising and a lot more.
It can enable companies to benefit from a more consistent digital marketing strategy, resulting in greater brand loyalty and profitability.
End Note
In conclusion, the aforementioned digital marketing trends can help marketers provide fresh opportunities for advancing their marketing efforts.
If marketers are not quick enough in adapting to these trends, then they can suffer competitively and financially. If you are looking to an integrated digital marketing approach please contact Lenny Mauricio at 561-404-9787.
