Have you ever noticed that people around you in the office, subways, and restaurants are just glued to their smartphones? Zombies? Nope – just our friends, family, loved ones, co-workers, soccer moms, etc.
You must have come across tweets and statuses over social media networks that have been updated from mobile devices. As mobile companies and service providers have made access to the internet easier and in reach of every individual, people are now able to enjoy the heaps of information and countless online entertainment websites from the convenience of their smartphones / mobile devices.
In today’s fast moving world, people want easy access to services and information and they want it fast as well.
Since people nowadays prefer surfing the internet from their smartphones rather than PCs and laptops so it is imperative that online businesses provide the same experience to their mobile customers through a mobile friendly website.
Legit Reasons for Having a Mobile Website
According to recent studies, about 40% of people who own a smartphone use it to surf the internet; half of them go online more than once every day. This is due to the constant availability of the internet which is why having a mobile website can greatly influence your sales and growth of your business.
Pew Internet January Mobile Technology Stats show that 90% of U.S. American Adults have a cell phone and 58% of American Adults have Smart Phones! Those are mind boggling stats that should encourage any business owner to invest in a mobile responsive web design in the very, very near future.
Increasing Trend of Smartphones
Smartphones have been made quite affordable in the past few years and everyone nowadays looks forward to buying one as soon as they come out. Have you noticed the buzz that both Samsung and Apple puts in their branding for their launches? It’s no reason why Smartphone companies continue to develop technology that adapts to both the technology but also the smart consumer of the 21st century.
As more global citizens turn onto the Internet it won’t be through a traditional Personal Computer (PC). Smartphones are becoming the first portal of entry for the Internet in many developing countries around the world. Smartphones provide a similar browsing experience to traditional computers which is one of the main reasons people are turning to this compact technology and why so many businesses now have mobile versions of their website.
According to a survey conducted by Google:
- 61% of mobile internet users will most likely leave a website if it doesn’t have a responsive web design
- 67% mobile users are more inclined towards buying from a mobile friendly website
- 74% people will most likely return to the mobile version of websites
This clearly indicates why having a mobile version of your website is essential and if you don’t turn to this option, you’ll start losing business.
Since mobile screens are much more compact and small in size as compared to computer screens, the site design must change accordingly. Designing the mobile version of your website is relatively inexpensive and doesn’t require a lot of time. It can range anywhere from 50 to 300 hours based on the complexity and / or bell & whistles your firm requires on the IT side. What is important is that your mobile friendly websites works across all browsers, mobile smartphones / tablets for best user experience.
Smartphones are also GPS compatible. Since people use GPS quite often for directions and, it also helps them to locate nearby businesses and services. If your business doesn’t have a mobile website, then you will most likely lose many potential customers who could have reached you through mobile GPS technology.
It is also important to note that using a strong Local SEO strategy that involves a consistent N.A.P and certain on page SEO actions will help not only in Google My Business rankings but also in organic rankings that involve your website, Google My Business Page (aka Google+) and Google Maps. Learn more about SMDigital’s Local SEO division, SEOLocal Results.
Search Engine Optimization
Businesses that have mobile versions of their website are awarded with higher rankings on search engines like Google, Bing, Yahoo, etc. If you visit Google’s Search and type in “SMDigital Partners” you will see a small mobile-Friendly. *Correction Google Currently Not Showing Mobile Friendly In Search Results
Better User Experience
Mobile websites have higher loading speed due to their small size and are more user-oriented, which ensures a better and more pleasurable user experience. The idea of having a mobile website is to make sure you are answering your potential and current customers. The questions you want to ask yourself in making sure your mobile web design includes:
- Can They Read My Text
- Is My Business Info Visible / Clickable
- Am I Answering All Their Questions
- Can They Find My Reviews Online
With the mounting fashion of mobile internet surfing, it is now high time that you establish a mobile friendly website from SMDigital Partners for your business, if you don’t already have one. The best way to cut costs and to avoid designing the compact version of the same website is to opt for a responsive website design.
Here at SMDigital Partners we are able to deliver a finished product in a very timely manner. Check out our latest full-service digital marketing campaign which included a mobile friendly website for the health industry.