The real estate industry is constantly evolving, and staying on top of the latest marketing trends is essential for success. 2022 was a highly successful year for pretty much everyone involved in the real estate industry, especially here at SM Digital Partners, where we helped our real estate developer partners close over $50 million dollars in luxury real estate transactions.
The fantastic response and growth of the real estate industry brought forth new concepts and marketing trends, as well as ideas for real estate digital marketing. Initially, the adoption rate of digital marketing was very slow, which now they are the latest and most popular trends in helping to sell real estate.
Being able to drive your marketing message to an audience that wants to see your message creates a much more targeted and engaged audience that will hopefully lead to a real estate sale!
With digital trends growing prevalent in 2023, they are now even more powerful, effective, and efficient, with more than 90% of individuals searching for properties and relevant real estate information online.
Real Estate Digital Marketing Trends Today
Increased Use of Virtual Reality
The pandemic has accelerated the adoption of virtual reality technology in the real estate industry. In 2023, we expect to see even more real estate agents and brokers using VR to showcase properties to potential buyers. This technology allows buyers to take virtual tours of properties, making it easier and more convenient to view multiple homes in a short amount of time.Personalized Marketing
As consumers become increasingly savvy, generic marketing messages are becoming less effective. In 2023, successful real estate marketers will focus on delivering personalized messages to their target audience. This means using data to create targeted marketing campaigns that speak directly to the needs and preferences of each individual buyer.
Mobile-First Marketing
Mobile devices are becoming the primary way that consumers search for properties. In 2023, real estate marketers will need to prioritize mobile-first marketing strategies to ensure that their listings are easily accessible on all mobile devices. This includes mobile-friendly websites, text message marketing, and mobile apps.
Video Marketing
Mobile devices are becoming the primary way that consumers search for properties. In 2023, real estate marketers will need to prioritize mobile-first marketing strategies to ensure that their listings are easily accessible on all mobile devices. This includes mobile-friendly websites, text message marketing, and mobile apps.
Social Media Marketing
Social media is an essential marketing channel for real estate agents and brokers. In 2023, successful marketers will focus on building strong social media communities and engaging with their audience on a regular basis. This means using a variety of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Influencer Marketing
Influencer marketing is becoming increasingly popular in the real estate industry. In 2023, real estate agents and brokers will partner with influencers in their local area to reach new audiences and promote their listings. This could include partnering with local bloggers, social media influencers, or other industry experts.
Sustainability and Green Marketing
Sustainability and green marketing are becoming increasingly important to consumers, and this trend will continue in 2023. Real estate marketers who focus on promoting eco-friendly homes and sustainable living will be well-positioned to attract buyers who prioritize environmental responsibility.
In conclusion, the real estate industry is constantly evolving, and marketers who stay on top of the latest trends will be best positioned for success in 2023. By leveraging virtual reality, personalized marketing, mobile-first strategies, video marketing, social media, influencer marketing, and sustainability messaging, real estate agents and brokers can engage with potential buyers and stand out in a crowded market.
Real Estate Digital Marketing Rules the Markets
There is absolutely no doubt in this one- creating and subsequently marketing original high quality custom content is the oldest yet the best way to go about. Words are a powerful thing, and when combined with attractive visuals, prove to be astoundingly effective enough, all without breaking the bank.
You do not need to spend thousands on conventional marketing trends, with which you have no surety of the appropriate returns. Digital marketing is all about tracking metrics and return on investment (ROI).
However, for those who are in the real estate business, 75% of them do not know how to market their content in such a way that their targeted audience will be driven towards them – that’s where SEO Marketing, SEM (Google AdWords), Local SEO, Social Media and Content Marketing Creation services come in.
Through the help of expert SEOs like the teammates at SM Digital Partners, you know that you will get the best and the highest quality content, written by American writers with a high level of technical industry expertise.
Visuals & a Responsive Web Design
Real estate is one of those markets where everyone is part of an ongoing race, one with cutthroat competition. To stay ahead of the curve, top marketers recommend attractive visuals and using a top-notch responsive website – one of the hottest trends in real estate digital marketing for 2023.
Local Business Listings and Real estate listings, accompanied with powerful visuals, are able to engage viewers better. People want to know what they are looking at and paying for, since at times, descriptions turn out to be something different than what one imagines.
Secondly, in an age where mobile dominates, and nearly 80% of all internet users using their mobile devices to access the internet, you need a website design that morphs accordingly, depending on the screen size it is being viewed on. That’s where responsive web design comes in, making it a trend that real estate marketers must implement, or risk losing significant market share.
Using Local SEO for Real Estate
The main purpose of local SEO is to find what you want or what you are looking for that is near your location. When you search real estate neighborhoods in a certain area, local SEO will automatically detect your current location and update you with the closest real estate for sale available to you.
This trend has gained a lot of traction in the real estate market, being efficient and particularly effective, and since 90% of people do everything online through their smartphones, it is highly convenient for them.
Are you behind on the top real estate digital marketing trends? Contact us at SMDigital (561.404.9787) and we’ll fix you right up with a free website audit.
