SEO Marketing may be effective for increasing your search ranking on the different search engines such as Google, Bing, Yahoo, and other sites. But, if you are not careful, your SEO Marketing will become outdated as quickly as leaving your eggs to rot under the sun.

As a business owner, your need to enhance your organic search visibility for your brand, local business or eCommerce website is crucial for increasing traffic to your website in the hopes that you will achieve greater sales conversions.  

Without it, you will be leaving the door open
for your competitors to take the lead in the
competition and make it more challenging for
you to accomplish your digital marketing goals in 2017.

It is essential that you are aware of the following
signs to determine if your SEO Marketing needs updating.

High Keyword Density

It may have been easy for you to enhance your search engine ranking results by stuffing keywords as much as possible into your content in the past, but it certainly isn’t the case now.

High keyword density overloads your content with an unnecessary and irrelevant usage of keywords to the point that Google and other search engines will lower your organic search engine rankings.

Google has introduced algorithms that can detect a number of keywords used in a blog, website, or video and use it as criteria for organic ranking results.

Businesses must be balanced in their keyword usage approach. Depending on the number of keywords, a keyword should not be used more than 3 – 5 times.

General Keywords

Your keyword density may not be in excess, but you are still surprised to see that your content does not appear high in search results. One explanation for this could be that your content lacks the use of specific keywords to promote your particular products or services.

Google’s algorithms rank content based on how closely the keyword match the product or service you intend to promote. The greater the relevancy, the higher will be your search results and vice versa.

A good technique, in this case, is to use a combination of general and specific keywords. If you are promoting dog food for puppies, don’t use a general keyword, such as ‘dog food’. Rather, use it alongside a more specific keyword, such as ‘dog food for puppies’.

Poor Browsing Experience

A more hidden indication that your SEO is outdated is if customers suffer from a poor browsing experience. The impact of your SEO extends to the effectiveness of your visitors’ browsing experience from both mobile, tablet and desktop computers.

No matter how effectively you tie keywords into your content, your SEO Marketing will take a hit if your website takes too much time to load, has too many dead links, or is not appealing enough to give a captivating customer experience.

Take time to consider elements that will be useful for enhancing the experience of your visitors. Make sure your website and/or landing page is optimized for SEO purposes, along with a strong call-to-action, and a mix of engaging images and graphics.

SM Digital Partners
601 N. Congress Ave. #430
Delray Beach, FL 33445

Content marketing has quickly become a main player in the field of digital marketing, owing to the fact that a customers engagement is more than 5 seconds.

Even ’til this day, the written word will always enchant and enhance a reader or a blog reader.

Businesses, whether small or large have as a result, an increasing appetite for content marketing. Companies are hiring either in-house content specialists or using highly-trained writers to make use of the following digital marketing channels :

• Website Copy
• Blogging
• Email Copywriting
• Social Media Copywriting
• AdWords Ad Copywriting
• And Sooooooooooooooooooo On…..

All these different forms of writing, is a means for businesses to speak their distinct voice whether through a weekly email newsletter, or frequent Facebook posts or just a good ole’ blog post, regardless the method, the bottom line is to drive customer engagement.

5 Benefits of a Business Blog

Google is always changing how they display search results and what it shows you, the consumer of “Search” queries. You can learn more about Google’s latest change that removed righthand side paid AdWords.

Since Google uses a special algorithm to determine search results, one thing that we do know is what Google likes to see in terms of words on your website and on blogs.

Having been in business for over 10 years as a digital agency, SM Digital Partners has learned over time that there is one thing a business owner knows best and that is his own business and industry.

A chef or restaurant owner could probably create an effective content marketing funnel in no time if they just took the time or had the knowledge to do it.

This can actually be said with any business! 

So if you are new to business blogging or wanting to learn a little bit more about why writing a business blog will be of value to your business, here are 5 benefits that blogging can provide to your business :

1)  Increase SEO

Blogging is perhaps the best means of boosting your SEO efforts. This is because, through blogging, you can add all the important elements, such as keywords, meta-tags, meta-description, and links, which all are attributions to allow you to rank organically higher in search engine results.

This allows businesses to increase its customer reach and enhance visibility, both of which are important for developing brands whether nationwide or locally. Blogging will possibly increase the number of organic keywords that Google is indexing. Another great way to increase your “SEO Visibility” is to implement a Google My Business strategy.

One thing to remember is that businesses need to ensure that they make use of the right SEO practices to be able to enhance its visibility within search engine results. For example, you should not overpopulate your business blogs with keywords as that will reduce your chances of landing at a better organic position within the search results.

2)  Develop Meaningful Relationships

Blogging and email marketing can be powerful means of developing stronger relationships with current and potential customers.

Whether its monthly newsletters or posting relevant, engaging blog content it must have dialog that includes asking customers intriguing questions and providing them with effective solutions to their problems is the best way of building bridges with them, gaining credibility and trust in their eyes.

Customer satisfaction lies at the core of marketing, and blogging can play a very important role in answering questions about products, services, or complaints. Furthermore, blogging offers two-way communication to customers who are able to respond in the comments feed or Facebook comments section.

A business can answer their customers questions which can build rapport and transparency but also gives a person like quality. Customers, as a result, will have foster a better relationship with your business and be more in a top of the mind position to buy their products and services when the time is right.

3)  Improve Conversion Rates

Following from the previous point, the increased customer satisfaction and engagement will also have the impact of increasing conversion rates.

Generally, businesses suffer from poor conversion rates simply because they are unaware about call to actions or not a clear path to conversion (poor marketing funnel). Customers, as a result, cannot develop positive impressions and refrain from purchasing from them.

Blogging, however, is the complete opposite.

Customers can acquire information on their own without being pressured to buy a particular brand and service. The beauty of blogging is that customers are searching and finding information in their own manner with their own way of doing things. A great look at this phenomenon is an eBook called the ZMOT – You can learn more about ZMOT.

4)  Become an Industry Leader

Posting content on your business blog regularly with an aim to provide your readers with solutions to their tough problems will help your business position itself as industry leaders. One of the best examples of this is the inbound marketing specialist firm, HubSpot.

Through a series of interactive blog posts that provide effective solutions in maximizing inbound marketing techniques, HubSpot has earned itself as the industry specialist in digital marketing practices.

5)  Achieve A Higher ROI

A business that uses daily blogging will also possibly benefit from a higher ROI. This is frankly done through consistent blogging as it is a very highly cost-effective marketing channel that can penetrate easily across a large number of customers. Businesses, therefore, can save considerable marketing expenses by aggressively pursuing blogging. It is not for the faint of heart and if you don’t like to write, it might become a very difficult task.

In the era of fast paced technological advancement, keeping up with the modernization and upgrading of technological devices is a need so profound no business can ignore it.

Think about how many different smartphones you’ve gone through over the last few years. Imagine how the smartphone has helped improve your life with all the information in the world at your fingertips.

And it’s just the beginning.

With the iPhone currently on version 6s and they are coming out with version 7 soon.With the adaptation of smartphones and tablets, internet usage over all has witnessed a major shift in its patterns and behavior. And Google has taken note with their major algorithm update for mobile searches. If your website was not complaint there could be a chance that Google would punish you.

You need not necessarily log onto a site on your PC to access it – it’s right there in your palm. This has revolutionized web design strategies and practices as well, which are now directed towards these gadgets to cater to the majority of smartphone users, which are plenty!

A responsive web design is the layout of a website that provides optimal viewing experience to the users on any gadget they may be using. Whether you are on your desktop, iPad or tablet, or smartphone, your website will scale into proportion for the device you are viewing from.

This is more common a phenomenon in today’s time with the advent of smartphone and tablet culture all over the world. Companies are trying to get down to business with their responsive web design so as to ensure that the lay out, text, and graphics of a website automatically adjusts to the different size of screens out there.

What can you do to make your responsive web design better?

1.    Define Purpose

Defining purpose for your responsive web design makes it easier to focus on the targeted elements that need to be restructured in a website. Each section of the website should represent the ultimate purpose (collection of customer feedback, providing information, entertainment, online transactions etc). Effective responsive web design involves definition of purpose of the entire website, first thing but also how the end user will interact with the site in terms of conversion.

2.    The Content Comes Along With Design

When designing a responsive web design, many companies wait to let the professionals work their way and get done with it before they start adding content to their site. However, it would be a splendid idea to create content along with your design so to give it a more meaningful look (the design) and make it sound in cohesion with the entire content of your design. It also cuts down the time it takes to deliver a website to a client or partner.

3.    The Effective Image

When discussing responsive web design, images are what come to the mind instantly. Choosing the right images is one thing but developing images based on a size that fits all the devices gets a bit tricky- but is necessary anyhow. Adding pictures, infographics, and videos could enhance the quality of your website but it also has to be kept in consideration to select the images and other graphic elements with the size that is mobile friendly and easily adjusted to different screen sizes.

4.    Compression of Elements To Enhance Loading

Along with images, various elements of the website are compressed in responsive website designing. So to ensure the site works well with low as well as high bandwidth — and that reduced file sizes may fit any gadget’s display and speed — programs are used to compress the files. Programs such as GZIP allow web designers to compress the site elements to make it accessible to any type of mobile devices.

For more information on how SM Digital Partners can help your business transcend into the 21st century please call us at 954-606-5980.

Search engine marketing (SEM) or PPC is a tactic of Internet marketing focused solely on a paid search engine’s results page (SERP). The aim of any SEM campaign is to have the businesses targeted website(s) and its content appear in the top 3 paid listings. This is done by systematically increasing the visibility of the website(s) on the SERP through onsite optimizations and advertising. Continue reading ‘My Search Engine Marketing requires a PPC Agency?’ »

SEO takes businesses on a never-ending roller coaster ride. If you are not ranking too well on all the search engines (Google, Bing, Yahoo, Aol, DuckDuckGo, etc), your goal as a company using digital marketing tactics is to achieve the top spots on the SERPs while getting ahead of the competition and staying there in 2017!

If your website has already managed to get the top Google ranking in your industry, well then, you must continue to “water” your garden and nurture the ongoing SEO process.

A champion does not stop training when they become the champion

A subset of the SEO paradigm, Local SEO Marketing is the optimization of your business online for geo-specific searches. It involves getting listed in local business listings/directories, attracting links from local sources, opt-ins from local subscribers, optimizing your Google Maps, social media marketing, etc.

Here is a set of things you need to know about Local SEO Marketing in 2017: Continue reading ‘Winning Your Audience with Local SEO’ »

Many small business owners think that SEO does not work and will not help in the success of their small business,  therefore they make the critical mistake of not investing in SEO marketing or local SEO either at the beginning of a re-design or with their current website.

Well, what they do not realize is that, depending on the stage that their business is in, they could have organic traffic coming in or their visibility could be very low, with hardly anyone aware of it outside their  immediate circles visiting.

SEO is by far one the most cost-effective way to bring in traffic to your business and increase conversions but it is also the most time consuming that is based on the number of hours an SEO professional has to work on the onsite and offsite SEO for the website.  Continue reading ‘SEO – Do I need it for my Small Business’ »