Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee.

To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table. The benefits are indeed quite a few, and here at SM Digital Partners, we are going to dive into exactly what our digital agency offers and what makes us different than most international digital agencies. Continue reading ‘What Does a Digital Agency Do For Your Business?’ »

At SM Digital Partners, we understand why many business owners prefer local web designers. We believe that every client deserves to get every penny’s worth, and we strive to deliver the very best in everything web, be it local SEO services, search engine marketing (SEM), search engine optimization (SEO), responsive web design & everything in between digital; ensuring you stay one step ahead of the competition.

Not only will you be saving time and money with SM Digital Partners, you also get many other benefits when hiring local web designers. Let’s take a look. Continue reading ‘Why Hire Local Web Designers?’ »

Going deeper, getting more specific – that’s what defines pretty much every aspect of the competitive business world today. The same stands true for Search Engine Optimization (SEO) in the local space too.

Today, businesses not only need to ensure they rank well for the relevant queries, but also in local directory listings, social media and other data aggregators.

Searchers are looking for niche-targeted to geo-specific content based on the neighborhood businesses that they live in; Add conventional SEO, layered in with a responsive website and you have a winning local marketing funnel. Continue reading ‘Local SEO – What is it?’ »

Digital agencies make use of the latest technologies in order to help their existing clients acquire new customers by using channels that have yet to be explored. These agencies primarily target the online audience, whether it be though traditional mediums, social media, pay per click, responsive web design or through mobile devices.

The role of a digital agency is often misperceived; the layman usually believes that such agencies deal with website and design and such. However, the reality of the situation highlights many other functions. These agencies make use of tools like web analytics to observe and analyze the behavior of customers. Continue reading ‘Advertising Agency vs. Digital Agency ?’ »

Delray Beach serves as the perfect retreat for couples and has much to offer to tourists. It is perhaps due to this reason that Rand McNally has named it the most fun town in the USA. Apparently, this view is shared by the travel channel and USA Today. This place is a magnificent fusion of cultures and offers a great deal of diversity. Continue reading ‘9 Fun Things to Do in Delray Beach when Not Behind a Computer’ »

Augmented Reality and The World Around You

The purpose of augmented reality (AR) is to provide live insight into the real world which is physically present around us in a way, that it appears to be increased through the use of computer-generated input. These inputs might include sound, graphics, video, GPS data, or information. Continue reading ‘When Will Augmented Reality Change The World’ »