Digital marketing is perhaps the biggest catalyst to enable business startups, small businesses, and big corporations reach immense financial success.

You only need to review the statistics to see the phenomenal role of digital marketing in catapulting businesses to become established and well known brands online and offline.

Until a decade ago, digital marketing was mainly limited to SEO and pay-per click advertising methods.

Since then, several other digital marketing trends and technologies have emerged that present considerable revenue-making possibilities and competitive advantages for firms.

Digital Marketing Trends

• Social Media Marketing
• Influencer Marketing
• Augmented Reality
• Virtual Reality
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Responsive Web Design
• Content Marketing
• Email Marketing
• Local Search Engine Optimization (SEO)
• Facebook Advertising
• Graphic Design
• And various other digital marketing tactics…. 

This is why it is absolutely crucial that marketers and business owners stay up-to-date with the latest digital marketing trends so they may know exactly what opportunities to take advantage of.

Here we present the top 3 digital marketing trends marketers should know about in 2016.

More Customers Use Mobile Devices

The substantial growth of mobile phones is leading many to access the internet from such devices.

Research from Global Web Index in 2014 noted how smartphone users accounted for 80 percent of internet users, a number that outweighed desktop users.

Businesses have already begun investing in enterprise mobile application development to respond to this growing trend, since mobile applications will enable them to target a considerable number of online traffic.

Moreover, the mobile platform is increasingly seen as a medium through which firms can focus on their SEO efforts.

Google, for example, has launched its algorithm, Mobilegeddon, which gives higher preference to websites that are optimized for the mobile platform.

Therefore, businesses that are looking to invest in cost-effective digital marketing tactics will be eager to invest a greater proportion of their budget on mobile marketing.

Video Marketing

If we have learned one thing about digital marketing in 2015, it was that video marketing has tremendous opportunities for businesses of any size.

With the phenomenal rise of video streaming websites, such as Netflix, Hulu, and Amazon Prime there lie numerous lessons for marketers of companies to enhance their digital marketing activities through the use video marketing. Facebook Live now gives the power of live video to engage customers and fans in a more personal manner.

For a start, video marketing, in comparison to other digital marketing tactics, is more personal and ‘real’ in terms of the component of human interaction.

Customers who watch a video are generally more likely to develop strong emotional connections with brands than those who use images or blogs as their driving digital marketing strategy.

Video-on-Demand technology, hence, will continue to grow in importance, and companies that utilize it will benefit from higher positive customer engagement.

Marketing Automation Part of an Integrated Marketing Strategy

Among all the other evolving digital marketing tactics and methods, the importance of an integrated marketing strategy is expected to be the key theme for 2016.

Marketing automation systems can enable companies of any size to utilize an integrated marketing strategy, owing to the synchronization of all Digital Marketing tactics including Email marketing, Social Media Marketing, Website Marketing, SEO, Pay Per Click Advertising and a lot more.

It can enable companies to benefit from a more consistent digital marketing strategy, resulting in greater brand loyalty and profitability.

End Note

In conclusion, the aforementioned digital marketing trends can help marketers provide fresh opportunities for advancing their marketing efforts.

If marketers are not quick enough in adapting to these trends, then they can suffer competitively and financially. If you are looking to an integrated digital marketing approach please contact Lenny Mauricio at 561-404-9787.

It is commonly assumed by many SEO experts that search engine optimization (SEO) is dead and that it no longer holds the potential it used to have as a means of digital marketing leverage and business growth.

Among the reasons cited for their explanation, search engines including Google, Bing, & Yahoo; have made it more difficult for SEO companies and brands to appear higher in SERPs (search engine results pages).

Furthermore, organic SEO reach has taken a hit as many social networking sites and mobile applications have obtained a major slice of the traffic.

Think about your daily mobile Facebook or Twitter or Pinterest consumption.

However, there are many reasons to support the view that SEO is alive and still remains an important part of a business’s integrated marketing strategy.

Here we look at the top reasons why SEO is just getting started: Continue reading ‘Reasons Why SEO Is Still Alive and Kicking!’ »

The prospect of starting a business startup that you love and being your own boss is very attractive here in the United States.

However, without a good business idea, your vision of becoming a successful entrepreneur is limited. This is because there are many entrepreneurs, but only a few are successful because they came up with a great business idea or startup to begin with.

Coming up with a good business idea can be overwhelming!

However, the key is to get your mind thinking. This involves making use of opportunities as they come by or digging a little deeper and tapping into unmet market demands.

So if you want to come up with a good business startup, here are a few tips you need to look at. Continue reading ‘Tips for Coming Up With a Business Startup That You Love’ »

There is little doubt in pointing out that responsive website design is by far, one of the most important elements of a business marketing strategy for online marketing in 2016 and beyond!

In a time when more and more customers are using the internet from their mobile phones, a company’s website is the first thing customers search to get a first impression about the brand and the product or service they are offering.

If the website is poorly designed and is not engaging enough, it can lead to a negative first impression on customers and cause them to easily switch to rival brands.

For this reason, we share the top responsive web design practices you need to be aware of for creating a unique website design experience for your customers.

Continue reading ‘3 Key Responsive Website Design Practices’ »

Given the rate which firms have access to new digital marketing methods, e-mail marketing may appear outdated.

We all loved e-mail when we were first introduced to this digital mail of the internet, and, its importance has since been dwarfed by that of other methods such as SEO, SEM (pay-per click advertising), local SEO, social media marketing, and other digital marketing tactics.

Today, social media marketing and mobile marketing are dominating the digital marketing platform, and B2B companies are giving much emphasis on these digital channels for building long-term relationships with their clients.

So where does this leave E-mail marketing?

Continue reading ‘Why Email Marketing is Effective for B2B Companies?’ »

SEO Marketing may be effective for increasing your search ranking on the different search engines such as Google, Bing, Yahoo, and other sites. But, if you are not careful, your SEO Marketing will become outdated as quickly as leaving your eggs to rot under the sun.

As a business owner, your need to enhance your organic search visibility for your brand, local business or eCommerce website is crucial for increasing traffic to your website in the hopes that you will achieve greater sales conversions.  

Without it, you will be leaving the door open
for your competitors to take the lead in the
competition and make it more challenging for
you to accomplish your digital marketing goals in 2017.

It is essential that you are aware of the following
signs to determine if your SEO Marketing needs updating.

High Keyword Density

It may have been easy for you to enhance your search engine ranking results by stuffing keywords as much as possible into your content in the past, but it certainly isn’t the case now.

High keyword density overloads your content with an unnecessary and irrelevant usage of keywords to the point that Google and other search engines will lower your organic search engine rankings.

Google has introduced algorithms that can detect a number of keywords used in a blog, website, or video and use it as criteria for organic ranking results.

Businesses must be balanced in their keyword usage approach. Depending on the number of keywords, a keyword should not be used more than 3 – 5 times.

General Keywords

Your keyword density may not be in excess, but you are still surprised to see that your content does not appear high in search results. One explanation for this could be that your content lacks the use of specific keywords to promote your particular products or services.

Google’s algorithms rank content based on how closely the keyword match the product or service you intend to promote. The greater the relevancy, the higher will be your search results and vice versa.

A good technique, in this case, is to use a combination of general and specific keywords. If you are promoting dog food for puppies, don’t use a general keyword, such as ‘dog food’. Rather, use it alongside a more specific keyword, such as ‘dog food for puppies’.

Poor Browsing Experience

A more hidden indication that your SEO is outdated is if customers suffer from a poor browsing experience. The impact of your SEO extends to the effectiveness of your visitors’ browsing experience from both mobile, tablet and desktop computers.

No matter how effectively you tie keywords into your content, your SEO Marketing will take a hit if your website takes too much time to load, has too many dead links, or is not appealing enough to give a captivating customer experience.

Take time to consider elements that will be useful for enhancing the experience of your visitors. Make sure your website and/or landing page is optimized for SEO purposes, along with a strong call-to-action, and a mix of engaging images and graphics.

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Delray Beach, FL 33445