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What Does a Digital Agency Do For Your Business?

Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee.

To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table. The benefits are indeed quite a few, and here at SM Digital Partners, we are going to dive into exactly what our digital agency offers and what makes us different than most international digital agencies.

Let’s say you are running an eatery. Now, it’s unlikely that your core team has expertise in the digital marketing arena, in which case, hiring a digital agency would be wise. Moreover, SM Digital Partners helps business owners understand their clients better through “educated data.”

What do you mean by “Educated Data”?

“Educated Data” is a term used by SM Digital to describe information pertaining to your business online via call tracking metrics, Google Analytics, Google Search Console (formerly known as Google Webmaster Tools), and other reporting methodology we use in helping to better understand your target demographic online.

Having a prominent digital presence can be achieved by utilizing Google’s best practices but also looking into the “Educated Data” and see what digital channels are available or under utilized which then can be taken to a whole new level. The best part about this is that the digital campaign can be tweaked and changed within a short period of time thus allowing for the use of “Educated Data” to make on-fly decisions.

What Marketing Options Are Offered by a Digital Agency?

Digital marketing from SM Digital Partners includes many different tools, strategies and facets for which we use in order to improve a partner company’s online existence.

Though the services depend on what a clients budget is and what their overall web presence is looking like, SM Digital will provide a comprehensive digital analysis to see where you are at online.

Our digital marketing toolkit includes the following services:

  • Responsive Web Design
  • Online Lead Generation
  • Augmented Reality
  • Local SEO
  • Social Media Marketing
  • Facebook Ads / Lead Funnel
  • SEO
  • SEM
  • Paid Ads
  • Google Adwords
  • Content Creation and Marketing
  • Brand Development and Management
  • Email Marketing
  • Mobile Campaigns
  • Videos
  • ROI Assessments
  • Applications
  • Website Development
  • Web Design

Why go Professional?

These are just a few of the many digital tools which we use here at SM Digital that we provide to business owners. Imagine how powerful your business can be online if you were to use most or all of these tools in order to highlight your company online. With a comprehensive digital strategy, your ROI will be better positioned.

That’s not all; though you always have the option of going with one of your own, they are unlikely to have the needed experience in the digital marketing industry to make your company stand out, nor would they have the relevant skill-set.

Expert marketers like us at SM Digital Partners have years of experience (12 years to be exact) and certified training (Google Partners, Google Adwords Certified, Google Analytics Certified) with these digital marketing tools. You could call us your personal digital marketing team!

Many business owners are unaware that the digital marketing landscape is in a constant state of flux, which is where the expertise of digital agencies like SM Digital comes in handy.

We are able to forecast the way the industry is likely to turn and adjust the digital marketing efforts for your business appropriately. If needed, more effective strategies will be used to keep your company’s profile visible, and believe it or not, you can get all of this at a fairly affordable price.

Are you looking for a full service digital agency to give you high quality content and improve your business’ visibility? Look no further – SM Digital Partners is here to help you! Call us at 561.404.9787 for a free website assessment.

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