Are your carefully crafted newsletters getting lost in the abyss of the internet? Are you tired of putting in the effort to create compelling content only for it to end up in the dreaded spam folder? We’ve got two simple tricks up our sleeves to ensure your emails reach your subscribers’ inboxes and capture their attention and engagement.
Trick #1: The first reply
In the ever-evolving world of email marketing, the battle to reach subscribers’ inboxes is fiercer than ever. With spam filters becoming increasingly sophisticated, marketers are constantly seeking ways to ensure their messages stand out from the crowd. One effective strategy? Cultivating genuine interactions between senders and recipients. It’s no secret that email clients and platforms tend to give preferential treatment to emails that foster engagement and interaction. When a recipient responds to a newsletter or engages with its content, it sends a powerful signal to email providers that the message is not only legitimate but also valued by the recipient. In essence, nothing looks less spammy than an email that sparks a meaningful reply. By prioritizing genuine engagement and building relationships with subscribers, marketers can increase their email deliverability rates and foster long-term connections with their audience.
How Harry Does it?
MarketingExamples.com by Harry is a website that offers a variety of marketing case studies, examples, and resources to help marketers learn and improve their skills. It provides real-life examples of successful marketing campaigns, strategies, and tactics across different industries and platforms. This is what his first autoresponder looks like:
At the heart of this strategy lies a simple yet powerful tactic: directly asking recipients for a response. Whether it’s a friendly “Hey Harry” or a grateful “Thanks SMDigital,” the goal is to prompt recipients to engage with the email from the very first interaction. This initial response serves as a crucial signal to email providers that the message is not only welcome but also deserving of placement in the recipient’s inbox. By actively encouraging recipients to reply, marketers can increase the likelihood of their emails bypassing spam filters and reaching their intended audience. It’s a subtle yet effective way to kickstart genuine engagement and pave the way for future interactions that strengthen the sender-recipient relationship.
Trick #2: Whitelisting and Inbox Placement
So you’ve nailed the personalized greeting, but how do you ensure that your emails actually make it to your subscribers’ inboxes? That’s where whitelisting and inbox placement come into play.
Whitelisting is the process of adding an email address to a recipient’s list of approved senders, ensuring that future emails from that address are delivered straight to the inbox rather than being filtered as spam. Encourage your subscribers to whitelist your email address by including clear instructions in your welcome email or newsletter signup confirmation message. Make it as easy as possible for them to add you to their list of trusted senders, and watch as your deliverability rates soar.
How Katelyn Does it?
Katelyn is an experienced entrepreneur and business leader who has founded a company called Customer Camp. Through her own journey of building and selling companies, she has gained insights into the challenges faced by product teams. He newsletter registrations welcomes you with the following message:
She uses emojis to add a playful touch and creates anticipation for a “special surprise” that subscribers can look forward to. Her sign-off with “With ❤️ from Katelyn” adds a personal touch, reinforcing the connection between herself and her audience. Most importantly by asking recipients to reply to the email with a simple “Hi!” and move it to their main inbox, she not only encourages interaction but also ensures that her future emails reach their intended destination.
But whitelisting alone isn’t enough – you also need to focus on inbox placement. This means optimizing your emails to meet the criteria set by email service providers and avoid being flagged as spam. Pay attention to factors like subject line length, content quality, and sending frequency to increase your chances of landing in the coveted inbox rather than the dreaded spam folder.
We sincerely hope you’re not navigating the challenges of email deliverability alone, employing trial-and-error tactics and blasting out newsletters blindly. Without proper guidance, your domain could suffer repercussions from email client firewalls. It is possible you will need expert guidance on email marketing deliverability.
And there you have it – two simple yet effective tricks for mastering email delivery and ensuring that your newsletters reach your subscribers’ inboxes every time. By personalizing your greetings and encouraging whitelisting and inbox placement, you can improve engagement, build trust, and ultimately drive better results for your email marketing campaigns. So go ahead, crack the code, and watch your email deliverability rates soar to new heights!
