Did you know that digital marketing is one of the most powerful tools out there that you can use to grow your business? With the exponential growth of the internet and social media, it is vital that you use online marketing and online advertising as some of your key components to gain more customers.
Have you ever wondered which digital marketing tools can help you meet your business goals? Here are some of the best, from search engine optimization tools to online advertising strategies.
Email marketing is still a valuable method to help with your online advertising for your business. MailChimp is an email tool that has been around for 20 years, meaning that it has withstood the test of time and continues to innovate email marketing.
When you get started with MailChimp, you can use it for free until you hit a certain number of subscribers. You will not have to worry about wasting money as you try it out to see if it’s the right option for your business.
With MailChimp, you can see who opens your emails and how many people click on the links that you provide. This is valuable so that you can adjust your efforts and appeal more to your customers.
Although catering to your customers is important when it comes to digital marketing strategies, you also want to ensure that your team is on the same page. This is where tools like Trello come in to streamline the process.
Trello helps you to manage projects for digital marketing before you publish them on social media or your site blog. You can create boards for specific projects, rather than having to worry about managing an email thread.
It is great for managing multiple campaigns or projects at once because you can assign different people to certain boards. With clear labels for the boards, you can easily see all of your projects at once without having to hunt down a stray email.
If you want to share documents quickly and easily, then DropBox is an invaluable tool to have in your digital marketing arsenal. It is a cloud-based service that allows you to share documents securely.
This is great when you want to collaborate on projects but you do not want to send the files through email or another method. You can also modify your security settings on DropBox so that people can view or edit documents.
If your team uses other tools such as Slack during the workday, you can also connect these to DropBox. This will make the document-sharing experience seamless and allow you to move on to other tasks.
Need to outsource some of your online marketing content? Upwork is a perfect solution where you can hire freelancing professionals to take care of your needs.
On Upwork, all you need to do is post the project that you need help with. Make sure to include details such as hourly pay or a flat rate, and whether or not the project is recurring. Freelancers can then make proposals to work on the project.
Upwork also comes with its own payment system, so you can compensate freelancers through the platform without a hassle. Then, you can have your in-house digital marketing team focus on bigger picture projects rather than small issues like graphic design or blog posts.
If you run a lot of social media marketing, then you know it can be tough to manage the content that you post and to which platform. Enter Hootsuite, a tool that lets you schedule your social media content flawlessly.
With Hootsuite, you can create all of your content for a specified period of time, then have it posted to your social media platforms on scheduled days and times.
For instance, you can spend a few hours every month coming up with new content, such as videos, blog posts, and infographics. This will free you up to focus on other issues and not have to keep up with your social media posting every day.
If you have a chat function on your website to answer customer questions, then MobileMonkey may be the perfect tool for your needs. Chat is growing in popularity, and it is a more convenient option than sending an email or making a phone call.
With MobileMonkey, you can manage all of your chat and messaging functions in one place, from your website to social media sites like Instagram and Facebook.
For customers with common questions, you can even set up automated responses. You will not have to hand-type the same responses over and over again. Rather, you can lead them to an online resource that will help them.
Google Analytics is a vital aspect of ensuring that you know how much traffic your website receives. The tool itself is free, so you do not have to worry about paying for another feature.
Although it may just seem like a tool to help you view website traffic, you can hone in on Google Analytics and learn much more about your site audience. Check your analytics when you launch new advertising campaigns, such as email blasts or social media updates.
By tracking with Google Analytics regularly, you can adjust your strategy so that you do not waste time and money on methods that do not work. Replicate what works for you to drive site traffic and you will set yourself up for success.
Digital Marketing Tools for Your Business
If you want to boost your business, you should not have to worry about using the right digital marketing tools. With these suggestions, you can bring your company to a whole new level and gain customers.
Want to learn more about all of the ways that you can improve your digital marketing strategies? Check out our site or contact us today for answers to all of your online marketing questions.