Content Marketing, Local SEO, SEO, Say WHAT?

Local Search Optimization

Google is on the forefront of bringing quality content marketing to its users, content that is relevant to their search results and one that genuinely helps them with their search.

This has been the motivation behind their frequent search engine algorithms such as Hummingbird & Panda. One of the many developments in this regard is the focus on

One of the many developments in this regard is the focus on proximity as a ranking factor Local SEO. Users get search results depending on the country, city, and even the town you live in. You might have noticed the “3 pack” of results based on local search intent.

Go ahead and see for yourself –
Google – Delray Beach Restaurants

As Google continues to improve the local results that are being shown to end users, it is important to claim your Google My Business, start building the right citations for your industry; register and claim online profiles such as Facebook / Yelp! / Twitter / ETC, but also focus on offline marketing to generate more online traffic.

Content Marketing for Local SEO

Depending on where your company is in terms of an integrated digital marketing solution, “Content Marketing” continues to be a great resource of organic SEO traffic to your website.

Writing aka Blogging is one the best ways to receive authority on the web. 

It signals to Google and other search engines your expertise in your industry as well as letting prospective customers that you know your “stuff” when it comes to your products, services, etc.

Content marketing is much more than blogging. The Content Marketing Institute defines “Content Marketing” as:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Different types of content marketing include:

• YouTube / Video Marketing
• Social Media Marketing (curating content to post)
• Images / Infographics
• Email Marketing
• Website Copy
• Landing Page Copy
• SEM Ad Copy
• Blogging

Image SEO for Local SEO

Another great way to easily increase your visibility in your hometown or neighborhood is to utilize a content strategy that involves images as a form of SEO.

Make sure to utilize Image SEO basics like file name, the location of the image (your hometown you want to rank for), embed keywords, etc to get the most out of your image SEO campaign.

Most companies will only load 10 or so images to their business listings which in the past would work but moving forward in 2017, it is important to keep your profiles fresh with new images weekly and monthly.

6 Quick Offline Marketing To Do’s

1. Fish Bowl Marketing – One of the easiest ways to collect information is to purchase a fish bowl minus the fish and use a CTA that simply states, “Drop your Business Card to Win a Free Lunch” or something along those lines.
2. Signage – Have “Cling-Ons” aka stickers that encourage your patrons to “Check-In” or give a “Review” on Yelp! or Google My Business or give a “Like” placed around the register, front door, or bathroom or anywhere else that is visible. Think “High Impact” “High Visibility” “High Traffic”
3. Every Door Direct Mail – (EDDM) from the U.S. Postal Service®, is designed to help you reach every home, every address based on a zip code you want to target. Send your message through the mail – Think of all the possibilities!
4. Vehicle Advertising – You might already own a vehicle and you probably drive it to work. Why not take advantage and wrap your car to create a “Traveling Billboard”.
5. Merchant Cross Promotion – Networking with other local area merchants, a business owner could simply give away $500 worth of $5 gift certificate (100) to an area car wash or bank. When customers come in, they can say “As a way of showing XXXX’s appreciation, enjoy this $5 gift certificate
6. One Line Script for Employees – Thank you for {shopping | purchasing|attending | visiting} our business, {fan us on Facebook for a 2 for 1 coupon | leave a tip on FourSquare for a chance to win a free dinner | make sure to LIKE US on Facebook}

For more information on Local SEO Marketing campaigns, please call 561-404-9787.

SMDigital Partners is a full-service digital agency that specializes in search engine optimization campaigns for medium size to enterprise level companies looking to fine tune their SEO and start to generate revenues. A monthly

A monthly minimum SEO campaign starts at $2,000 per month with a 12-month contract.

SEO is not an overnight digital tactic.

SM Digital will conduct a full blown website audit and figure out what it will take to achieve better rankings.

Normally our partner clients will start to receive more rankings by the 6th month.

In certain cases, it could be quicker or it can take longer. Organic SEO is at the mercy of Google and your competitors.

If you are interested in a free website audit, please call 561.404.9787 and ask for Lenny.