Staying on top of the latest search engine optimization trends helps you capitalize on the 40,000 internet searches people use each minute. A solid SEO strategy uses the most popular search words to get high-ranking search results! Outrank your competition!
There are several SEO trends to learn about, including creating great content, knowing your competition, and increasing your mobile-friendliness. Tackling these tips means more people visiting your website, more business, and higher profits.
Read more about the nine latest SEO trends to help your business.
1. Create Great Content
Establish the business as an expert in your web content. Write ‘how-to’ and advice blogs with popular search words and get them ranked highly.
Creating unique and one-of-a-kind content makes you the ‘go-to’ for exclusive stories. Also, consider using your own research for your SEO strategy, and you’ll quickly learn the importance of SEO.
When you create great content, others will link to your website, thus increasing web traffic to your site.
2. Knowing Your Competition
Look at your competition and analyze what words and phrases they use as part of their SEO services. Sometimes, your competitors are people you don’t think are your competitors! Get a competitive analysis for your business!
Checking your website ranking (and your competitors) is one of the benefits of SEO. You can quickly adjust your game plan when things fail to work correctly.
Keep up with your competition and make your content and user experience better. Think about ways to improve ways to make people want to visit your website over your competitor.
3. Be Mobile Friendly
Everyone carries a smartphone with them, and you must seize the opportunities to expand your SEO services! You also must make sure people can read your content on mobile devices. Many people use their mobile phones over their desktop computers.
Some ways to make your website more friendly include optimizing the layout, avoiding pop-up ads, and keeping clutter to a minimum. All of these techniques will improve the importance of SEO for your business.
The world’s most popular search engine has a free test that allows you to measure the mobile-friendliness of your website.
4. Hire an SEO Company
When you hire an SEO company to create specialized content for your website, you get skilled writers and creators.
Using a professional company doesn’t mean you’ll break the bank. You can adjust prices and budgets. Everything is trackable, so if something isn’t working, there are ways to adapt.
An SEO company also knows the latest techniques, trends, and length of articles for your website. Having skilled professionals look over your website is one of the significant benefits of SEO.
5. Use Video
There are a lot of people who avoid reading information on websites. Simply put, they would rather watch a video. With more and more people using video searches, it’s essential to mix up your SEO strategy.
Testimonials add great content. Take a few of your best customers and have them explain (on video) the benefits of your product or service. Ask a few of your best (and most well-spoken) employees to explain what your product does or how it’s made or assembled.
Video presentations are easy, and you can avoid hiring a professional video company. You can take videos on your phone and upload them quickly. Plenty of online kits help you set up lighting and audio.
6. Add Social Media
Be sure any content you create as part of your website appears on social media. About seven in ten Americans use social media for news and information. It’s an important opportunity to seize!
There’s an ability with social media to allow posts to go viral. You gain even more media attention when you’re famous!
People also ‘like’ and ‘share’ social media content; this means your content gets noticed by people outside your initial audience. In addition, many people will read your social media content and fail to react.
7. Make Things Interactive
Good links on your SEO content can beef up your content. Choose strong links from the government or well-known and established sources to support your claims. Give people something reliable if they want more information.
Can you add a poll to gauge interest?
Add a section where you invite people to leave feedback. Also, be sure to make sure your contact information is up to date!
8. Be Conversational
Regardless of your content, it’s important to be conversational in your writing style. You want to give people an easy-to-understand experience when they read your content. The last thing you want is for people to feel like they are reading a dictionary or encyclopedia.
Avoid jargon in your writing. For example, medical terms can be difficult to understand. Is there a way to explain things in a more down-to-earth way?
Use short, declarative sentences. Articles on your website should be written at an eighth-grade level. Be sure to write in a way that ‘sells’ your product or service and keeps people wanting more!
9. Check for Mistakes
Sloppiness signifies a lack of concern or care for your website. Imagine if you read a book and it was full of mistakes? You’d want a refund!
Comb over your website content and make sure it’s free of errors. Rewrite sentences that might be long and complicated. Read things aloud to yourself and see if it makes sense!
Plenty of free online resources can help you fix grammar and spelling mistakes.
Nine Essential SEO Trends
Nine essential SEO trends can help boost your SEO strategy, including using great content, eyeing up the competition, and being mobile-friendly. Also, hire a professional, use video, and capitalize on your social media. In addition, be interactive and conversational, and check for mistakes.
If you want to boost your SEO strategy and stay on top of the latest SEO trends, contact us and let us help! A strong SEO strategy improves your website traffic and leads to better profits and higher search visibility!