Is Search Engine Marketing (SEM) Important for My Real Estate Agency?
Starting with the basic concept of Search Engine Marketing or SEM or Google AdWords, it simply means paid advertising/marketing of your real estate agency via paid advertisements to be placed online on search engines such as Google, Yahoo, or Bing or social media platforms like Facebook, Twitter, or Foursquare.
If you plan on using Google Adwords or other SEM channels for your real estate agency it is important to know three things:
- Real Estate is Super Competitive for SEM
- Real Estate SEM is Expensive (Have a Stomach…)
- You Need an Integrated Real Estate Digital Marketing Strategy
By using SEM (Paid Media) on various search engines and social media advertising you will cast more “lines” out to a wider internet audience that not only is interested in your real estate agency services and listings but also looking to buy real estate now or in the near future. Continue reading ‘Does My Real Estate Agency Need SEM in 2020?’ »
What Can Our Digital Marketing Agency Do For You?
Millions of people go online to search for information, to create and share data, and to save and secure data on a daily basis. With so many people going online all over the world; all the time, the World Wide Web has turned into the world in itself.
Naturally, marketers and advertisers follow where their audience lives, breathes, and socializes.
Before the internet, newspapers ruled the roost, then came radio, followed by TV, which has now lost to the internet as the top advertising choice and will continue to be left behind by online / digital marketing. Those in the advertising agency world of things have evolved with time; such evolution has given birth to Digital Marketing Agencies and a far more sophisticated form of customer marketing online.
Continue reading ‘How Can a Digital Marketing Agency Help Your Business in 2017’ »
Improve Your Website’s SEO Visibility
Opening up a business and competing with big name stores and brands in 2017 can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.
Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital marketing strategy to increase their SEO Visibility but also keep up with the “Jones“.
One of the easiest ways to increase your SEO footprint online in 2017 is to add your business to Google Maps and verify your business with a Google My Business listing. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“.
It is important that you verify your GMG Listing as it will open your website to Google’s world of organic rankings and more customer sales! Continue reading ‘Increase SEO Visibility with Google Products in 2017’ »
With digital marketing completely dominating 2016, it is obvious that 2017 will follow with even bigger digital trends in the business world.
With the increasing usage of smartphones, spreading your business message through mobile “screens” is the most effective way of advertising today.
As well as the most cost effective!
If you are looking to expand your business marketing reach in the coming year, here are some of the most popular trends of digital marketing that we will be hearing about in 2017. Continue reading ‘2017 Digital Marketing Trends’ »
Technology has evolved quickly after the beginning of the new millennium. Today you can do many things with technology that were not even imaginable before. One of the latest technological developments that is poised to redefine the retail digital and physical landscape is augmented reality along with virtual reality.
Tango, Google’s augmented-reality platform, is an example of how the retail world is about to undergo a radical transformation. It uses computer vision to allow mobile device apps to detect the relative position of the devices within a detailed 3D environment.
This can be used for such tasks as in-store navigation, visual presentation, and product related interactive games.
Judging by the amount of money that tech companies have committed to developing augmented reality technology, it can be predicted to greatly change the consumer retail experience.
A lot of people wrongly presume that augmented reality is similar to virtual reality sets such as Microsoft’s Oculus Rift, Samsung Gear VR, and Sony’s PlayStation VR.
The fact is that they are totally different technologies. There are subtle differences between the two that makes them very different.
So, what’s the difference between the two?
Let’s find out. Continue reading ‘Is Augmented Reality and Virtual Reality the Same Thing?’ »
Our business needs to get on the 1st page of Google!
You thought the mantra of, “If we build it, they will come” would ring true when your small business or Fortune 500 company launched your new website.
Days go by, months go by and you notice it’s a real challenge to get the right online traffic aka “eyeballs” to your website.
So you think…..
What are all the different digital marketing solutions that a business can generate to drive more search marketing traffic? Continue reading ‘The Holy Grail of Search Marketing’ »
