Email marketing is still working.

You might have thought: everyone’s on social media, so why would anyone need email marketing?

This is a fallacy.

Email consistently generates the highest ROI of all marketing channels, so don’t make the mistake of snubbing it for your business.

Don’t know where to start? Read on for our definitive email marketing guide for 2022.

What is Email Marketing

You have the ability to target the customers you want through one of the most direct channels: email.

Think about how you got those customers on your email list.

They may have subscribed to your mailing list or made an account on your website. Maybe they were past customers.

This means that they have already interacted with your content, maybe even of their own volition.

This is why email is so powerful: it’s an amazing way to convert customers that are already receptive, and it is highly valuable because you can build relationships with your customers.

Why Use Email Marketing

Why use email marketing? It’s simple.

Email is a targeted and effective form of marketing.

If you’re skeptical, that’s probably because you’ve had bad experiences with emails yourself. Maybe your inbox is clogged with spam and there are a hundred mailing lists you’re trying to unsubscribe from.

But think about emails that you do like to receive.

Coupons for services that you actually use, and blog updates for your niche hobby.

If a customer has subscribed to you, and you know your product is a good one, they welcome emails. The emails are just a gentle nudge telling them that you exist.

Building Relationships

Emails are a great way to build relationships with your customers.

Loyal customers get better discounts and better service. This is an incentive for customers to stay subscribed to your updates, and they are rewarded for it. It’s a win for everyone, and this makes good business.

There’s also what social psychologists call the propinquity effect. If you interact with someone frequently, you’re more disposed to like them. This isn’t to say you should spam your customers, but rather an occasional reminder through email?

That’s a great, low-cost way to gradually acquaint yourself with your client base.

The Stats

Let’s take a look at the stats. If you don’t have an email marketing campaign, this is why you’re missing out.

• Worldwide, there are 4 billion email users
• The ROI for email is over $30 for every dollar you spend
• Email is the most likely channel for sales conversion

Email Marketing Strategies

There’s a caveat.

Your email marketing campaign can’t look like it was from the 1970s.

It’s 2022, and there are different and better ways of doing email.

Build An Email List

It doesn’t matter if your email list has 3 people or 100 people. You should treat these customers like gold. If you do, the list will grow organically as your good service travels through word of mouth and referrals.

Personalize Your Emails

You won’t build relationships with your customers if they don’t feel special. What you want to do is use data to craft customized content for different segments of your client base.

If you have a segment of consumers that dropped off of your service because they couldn’t afford it, offer them a discounted rate.

Show customers with certain buying habits a list of recommended items that are back in stock.

Personalized emails are more memorable. Would you buy a product that is entirely irrelevant to you? No, so figure out what kind of email is relevant to your consumers.

Buyer Personas

The basis of email marketing campaigns should be buyer personas.

Let’s envision a woman, 30 years old. She’s eco-conscious but likes luxury.

For this woman, and anyone like her, your emails need to be targeted at their interests and preferences, and even the way they would like to be communicated with.

You shouldn’t be sending this woman emails about your products that are disposable and cheap.

Rather, say you’ve formulated a new product with her in mind, or introduce her to products of yours the data says she may like.

Long story short? Use what data you have on your customers, and engage them with what you’ve learned from this. Big companies have this process automated, but if you’re a smaller business you should work with what you have.

Clean Graphics

Who said emails needed to be lines of dry copywriting?

Visual graphics are the most likely to convert customers, so you’ll want to hire a dedicated graphic designer, email coordinator, or use a third-party email service.

Do I Need Email Marketing?

Yes, you do.

Don’t worry if you can’t automate every single process and have an email zip straight to your client’s inbox according to their every action. It’s in your best interest to stand out since most people’s emails are inundated with trash.

Just make sure that you are monitoring your quantifiable progress with emails; each industry has different benchmarks that indicate real returns through email.

Our Email Marketing Guide for 2022

You can also view our email marketing guide for boosting sales specifically. We’ll teach you about transaction emails, welcome emails, cart abandonment emails, and more.

Email marketing is probably the most powerful tool for converting customers and increasing engagement.

If you want to make sales and make a profit, you can’t neglect this valuable opportunity to connect with your clients.

Have a project you want to discuss? Feel free to contact us so we can tailor a solution for you.

As a marketer, you have to come up with different strategies if you want to fashion effective content writing- from outlines and action points for tasks all the way to pitches. It’s difficult not knowing which works best in advance as there is always room for either failure or success depending on how well you execute them. A great tool that has helped content writers in the past through this dilemma? Notes! From taking notes when something catches your attention during reading sessions, setting reminders using sticky memos or an alarm timer app, jotting down ideas before bedtime. You don’t want any clever thoughts lost because one was too absorbed into another task while forgetting about it entirely.

If you are a content writer yourself, you understand how difficult it can be hard to produce content from scratch. Fortunately, there are tools that will help you with various aspects of your writing process and keep you organized! Just remember not to rely on a single tool for every aspect of the task—these tools were made by people just like us who have different workflows than yours might be. Try out new things until one sticks; it’s good practice.

1. Twords. 

We all need some inspiration as we are trying to struggle with writer’s block, which is why Twords will become helpful. In basic terms, it is a writing assistant that will always encourage you to write more. You will appreciate fun statistics that will show you how much you have written and will assist with the various writing styles. It will also show you how to become more productive as you are learning to meet your project deadlines. You can also enter various statistics manually and even set various records as you are working with a particular marketing campaign. Finally, you can also implement keywords to see whether you are keeping the right balance between readability and SEO. 

2. Evernote. 

It is not surprising that Evernote represents one of the most popular writing apps that helps to keep all your amazing ideas under control. When you have to track down all your projects, it does not have to be overly complex. What makes Evernote stand out is its clear user interface and customization. You do not have to spend hours trying to find your notes or ideas. It also works with Google Calendar, Google Docs, MS Word, and many other formats. It will help you to keep your vital information stored in the same place. 

3. Trello. 

One of the best writing tools to address procrastination, which is, unfortunately, quite common when you are dealing with those urgent marketing projects. Trello implements a simple drag-and-drop system, which lets you come up with interactive cards. You can set four marks for each idea that you have. For example, it can be “an idea”, “to do”, “in progress” and “done” markers, depending on what you have already done or only plan to complete. You can also set various reminders to remember it all. The statuses can be updated in real-time by changing the text mark or setting the relevant voice message. 

4. Hemingway Editor App. 

It represents a slightly different kind of writing help and will be useful for those marketing specialists who have to do a lot of writing. It will help you to avoid passive voice and will address various readability issues. It will also assist you in terms of complexity, accuracy, spelling, and word count. It can work both via your browser or as a stand-alone app. Now if you want to receive even more editing and make your marketing content unique, check SpeedyPaper and see how you can cooperate with writing professionals. After all, engaging content must be clear and without mistakes of any kind, which is why this kind of help truly matters! 

5. IdeaFlip. 

We all know the familiar feeling of having too many ideas and an ocean of different thoughts that are not always productive unless we get to write them down. Welcome IdeaFlip writing tool, which helps you to refine your thoughts. Basically, you only have to put your general idea into IdeaFlip to let it develop things for you. It is simple and user-friendly! You can also create visual lists and brainstorm marketing ideas as you receive helpful suggestions. In addition to that, you can also collaborate with your co-workers in real-time or use it alone. It has a great idea board that you will love as it takes the clutter problem away! 

6. Ilys. 

It is one of the best writing solutions for those marketing experts that suffer from writer’s block. Even if you have never used anything like that before, the chances are high that you will love it, as it takes away the stress of having a blank page in front of you. As you run this writing tool, you will be asked to enter your word count and the basic ideas that you need to cover. As you do so, you will already start working and won’t even notice how you reach your final goal based on helpful suggestions, editing, and various productivity tools. 

7. UniCheck. 

Even though this is not a tool that helps you to write, it is definitely useful for those cases when you need to check your writing in terms of similarity or plagiarism. Of course, it does not guarantee total accuracy, yet it will help you to highlight those bits that you might have copied by accident or paraphrased in the wrong way. Remember that posting content that is not yours is harmful to your company and can lead to serious copyright disputes. Therefore, this small tool is good to use for both short and lengthy marketing posts. 

8. Power Thesaurus. 

The purpose of any marketing specialist is to find the right words that will reach the hearts and minds of people. The thesaurus tool with no ads or any restrictions is exactly what will work by making your hunt for words a breeze. It works really well when you need to change some phrases, use keywords, meet your SEO demands, and find synonyms that reflect your marketing objectives. It helps to make your content even more engaging and lets your company stand out when you promote your mission and values. 

Do not forget to download your helpful writing tools only from trusted sources and always read online testimonials and privacy agreements before installing anything! It will help you to stay safe and use only those solutions that work well and have already proved themselves as safe. 

The Best Ways to Inspire As You Create Marketing Content 

As you might be wondering about the reasons behind marketing success, do not forget about the best way to inspire your target audience. Turning to various writing tools, you also work as a creative writer where your task is to help people relate. Now the best way to let people understand your services and products is by providing some real-life examples and stories that show a practical implementation of how something becomes useful. In simple terms, it is like sharing a list of testimonials on behalf of staff behind some marketing strategies. It will not only let people see your team in a different way but will also make things more human and accessible, especially if you are dealing with complex marketing matters. 

Do not keep things static as you compose your marketing content! Be creative and add examples, unusual facts, and think about what would inspire you in the first place. Imagine as if you are telling your best friend about your business, ideas, or services by using those words that are clear and friendly. Use the same approach, and you will always inspire others by staying sincere and true to your values and beliefs! 

Author’s bio. Jessica Fender is a copywriter and blogger at Writeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.

This list is a must if you are using Google Ads! These questions are perfect to check if your Google Ads campaign is running properly. It will help you save a lot of time and money!

Google Ads is a vast, hugely complex online advertising platform – and it’s incredibly tough to set up everything correctly. Even if you do follow their official guideline, it’s tricky to make it work like want it and get the best results. What’s more, Google Ads is unforgiving, even with small mistakes. For instance, using default settings for some features may end up costing you thousands of dollars down the road. And the consequences can be disastrous, particularly for large campaigns.

Here’s a list of questions and answers that will help you create the perfect Google Ads campaign. You’ll never miss the important details, and you’ll know how to make everything run smoothly. Our guide is great both for pros, who used the platform for years, but also for total beginners, who still don’t quite understand what the platform is all about. Let’s start:

Are you targeting the best keywords?

You always have to target the best buying-intent keywords. There’s a common mistake virtually all marketers make – they target research-intent keywords, not buying-intent keywords. The idea is simple: when people are doing research, they don’t have a buyer mentality, so your marketing efforts are completely worthless.

Always focus on keywords that make people buy a product or a service. You should always try to attract people that want to make a purchase. Always try to make a sale!

Are your keywords grouped in similar phrases?

Google Ads offers an amazing tool to help you create groups of similar keywords. The tool is called Ad Groups and will make your campaign look neat and tidy. This is an important aspect of Google campaigns because it increases efficiency. The Ad Group feature will help your campaign because you’ll be able to use the same ad copy over and over again. Your ad copy may be used with multiple similar keywords, but it won’t be repetitive.

Are your keywords precise, or broad match?

The default setting for the keywords in Google Ads is a broad match. This means that your ads will be displayed for any relevant keyword, according to Google’s search algorithm. If you choose a precise/exact match, your ads will be displayed only for exact keywords. For example, if you want to add the keyword “snowshoes”, you’ll get a variety of results for broad matches and precise results for exact matches.

Google Ads has another setting – phrase match. This is ideal if you want your ads to be shown when a person searches for a keyword phrase. Always double-check your match types to make sure you are using the right keywords and settings.

Are there any negative keywords that I should avoid?

If you are using the exact match type, you won’t need negative keywords. However, if your campaign uses mixed keywords, you should add negative keywords to your list. These are the keywords that you do not want to be associated with your ad. For instance, a common negative keyword is “free”, which is often used by clients who want to avoid visitors looking for freebies. If you add this negative keyword, your ads will not be displayed when visitors search for “free”.

Are your ads relevant for all the keywords in your Ad Group?

This is a common marketing strategy – your message should be 100% matched with your market. If your potential customers are looking for snowshoes, your ads should be strictly focused on snowshoes. Your keyword organization is critical for this – the ads must reflect the keywords you are using. A good idea is to create multiple Ad Groups and use similar phrases for the same products. Every ad should match an Ad Group.

Is the main keyword used in your ad copy?

This should be obvious by now, but we’ll try to help you understand it. Review every ad and make sure your main keyword is targeted correctly. The keyword phrase should be present in the Ad Group and the ad should include it. This helps your relevance score, which in turn, leads to a better Quality Score. This means better ad click-through rates.

Do you have a clear offer and an attractive call to action?

Start by searching in Google for your target keywords. You’ll be able to see what your competitors are doing and see what you can improve. Put yourself in your customers’ shoes and consider which ad is attractive. Would you click on it? Would you buy the product? Is it attractive? Can you make it better? Try to create the best, most convincing ads – if you like them, your customers will like them!

Do you use appropriate ad extensions?

This is fairly simple to do. Just check if your ad extensions are properly set up. Make sure to look at:

• the location
• contact information
• website link
• callout
• structured snippet

Even though not all the above may make sense for your business, try to set all of them up. The extensions may seem weird to you, but they do work, and they boost your click-through rate. As mentioned above, this leads to higher Quality Scores, better ad positions, and lower overall marketing costs.

Is the landing page 100% relevant for the keywords?

Are your ads directed to your homepage? If your answer is yes, you should immediately create a dedicated landing page. Do it as soon as possible, because you’ll have to make a lot of edits to improve conversion rates. What’s more, your homepage is rarely a buying page – customers usually head to over pages to complete a purchase.

Does the offer on the landing page match the offer in your ads?

Check for one of these two things:

• the offer promised in the ad doesn’t match the landing page
• the offer promised cannot be found on the website

Avoid both of these scenarios, as they are both disastrous for your sale conversions. Luckily, they are easy to fix – you just have to make sure the ads and offers are linked.

Do you have separate Display and Search campaigns?

This is another easy question for you to answer. Simply check whether your campaigns are targeting both the Display and Search network. Learn more about these networks by clicking here. Each network has different roles and provides different results. Also, optimization is different, depending on the type of products or services you offer.

Do you have a mobile landing page for your mobile traffic?

Mobile traffic is massively important, as more and more visitors are using smartphones and tablets. What’s more, many of these visitors are buyers, so you have to make sure they land on your website. Google already knows this and will enable your ads for mobile devices by default.

However, there’s a small problem – not all businesses have a mobile-friendly website. Yes, it’s 2021, but some businesses still have outdated websites, which simply don’t work on mobile devices. Try to redesign your website and make it mobile-friendly as soon as possible. Otherwise, you’ll spend precious ad dollars to send prospects to a nonfunctional website. Make sure your website is mobile-friendly before you start a new campaign!

Is the conversion tracking properly set up?

Our last question focuses on conversion tracking, one of the core aspects of efficient Google Ads campaigns. Keep in mind that even the best campaigns, created by the best marketers, will need constant updates and tweaks to make them run smoothly. To help you tweak it, you’ll have to track everything about it: what converts, what doesn’t, what works, and what doesn’t. Without good tracking, there’s simply no way to optimize the ad campaign, because you are flying blind. If you don’t have the data, you cannot improve your campaign.

Here are a few things to focus on when it comes to conversion tracking:

• include web form conversion tracking to measure how many forms are submitted as a result of your ads
• include website call conversion tracking to know how many phone calls are generated thanks to your ads
• include ad call conversion tracking to see how many phone calls are generated from the phone number displayed in the ads
• consider GCLID conversion tracking to measure all offline sales (generated either via phone calls or in-person sales), generated by your ads

Congratulations!

If you made it this far, you’ll definitely know how to set up and run your Google Ads campaigns. You just have to take action and implement these 13 questions and answers and your campaigns will rock!

Description: Chatbots stimulate interaction with human beings. They can save up to thirty percent in customer service fee and enable one to save on support services cost through improving response time. They can also reply to up to eight percent of FAQ questions.

Introduction

Chatbots that mimic spoken or written speech are the complete replacement for customer support service in slots uk, learning institutions, writing sites, hotels, and any other businesses. They are automated and use Artificial Intelligence to answer when contacted. The programs’ programming ranges from the keywords recognition technique to an extensive and intricate chat holder for particular issues. Research shows that eighty percent of companies are likely to integrate chatbots. If that happens, customer service will improve in many ways.

How chatbots improve customer experience by minimizing bounce rate and improving conversations

Below see how chatbots are significantly reducing bounce rates and increasing conversations for
companies that have incorporated the technology.

1. The programs deliver engaging customer service.
The main thing that chatbots do is provide an engaging customer experience. Most customers
visit web pages to get responses to questions. Unfortunately, most online content is often
complicated, making it hard for visitors to get what they want. The chatbots navigate the site and
connect people to the best customer support system.

2. Chatbots bridge the interpersonal interaction gap.
Companies do not need to hire a team of customer support staff who sit and wait to respond to clients when they call. The automated chatbots can make the usual conversations, and there can be one person to attend to the technical issues. Chatbots can answer the commonly asked questions with the information in the company’s knowledge base. There is no point in wasting support representatives’ time on simple tasks. They should only come in when customers face a
technical problem.

3. Collect and analyze crucial customer details and feedback.
Chatbots are excellent at collecting and analyzing customer information. Most site visitors go back to a website if their previous experience was great. Chatbots ensure to check how they interact with the platform. They can also collect customer data in a useful way to determine if a person will return to the website. Suppose it is a website like the no deposit bingo casino. In that case, they can use the visitors’ data to tell whether they will visit again or not.

4. They make the conversion activity hassle-free and memorable.
Bounce rate is the percentage of online customers who go to the website but leave without interacting with the available content. If the low conversation is high, it means it is not engaging enough. A high bounce rate is also an indicator that your content is irrelevant, and the web page takes so much time to load. However, suppose your site is well optimized and is accessible via mobile devices. In that case, it still needs to be more engaging to keep visitors engaged longer.
Introducing chatbots instead of hiring more people to do customer service jobs can lower the bounce rate. The interaction programs make the conversion activity smooth by quickly interacting with people the moment they show up. They make the site visit experience memorable, which makes the visitors want to come back.

5. Make it easier to resolve doubts and queries.
A good example is when students have a good customer service experience on an online writing company and have their assignments completed before their deadline. Now, if the learners need revision and don’t know where to find information about the cost, they will go back to the writing website. They will check the FAQ section. If instead, the site has a chatbot, it will ask them what they want. It will be a great relief to have what you need fast without struggling or spending so much time. Thus, the company will receive many positive customer reviews, which will attract more clients.

6. Streamline the customers’ activities.
Having chatbots in online stores implies that customers will never have to wait for a support representative to talk to them regarding the items they wish to buy. Waiting for responses can take several minutes. With a chatbot, the information needed will be available immediately.
Most chatbot services allow customers to place orders via text or voice. Doing that lowers the waiting time in stores, and customers get better and faster services.

Conclusion

Chatbots offer the best solution for selling content and products without spending so much time or using a lot of energy. Having engaging content and the best products are the main things that keep most businesses running. However, you should include interactive online elements like chatbots. The interaction programs cater to the customer support system experience making everything worthwhile.

Have you ever used chatbots? Please share your experience with us.

Author’s Bio
Thomas Glare is a technology writer with years of experience in software development. He has a deep understanding of software applications in solving everyday problems. When he’s not spending time being active, he’s researching solutions to a problem that plagues man on a daily basis.

There are many tools that are great for PPC. Many of these are used by both professionals and amateurs, almost every single day. We are professionals and we use these tools daily.

So what do we use to find to create your PPC marketing plan, find the best keywords for your company, how to find the best ways to optimize your website and get more traffic for your offers?

We use the best tools on the market and we use them properly. We know which work, which are ideal for your website, how to implement the technology, and how to choose the best strategy. Our guide includes both paid and free versions for these tools because we know that some free tools are awesome. We use every tool, no matter what it costs, even if it’s free!

Let’s start the guide:

Table of Contents

• Keyword Research Tools
• Tracking and Analytics Tools
• Ad Creation Tools
• Agency Tools
  

1. Keyword Research Tools

Here are some of the best keyword research tools we currently use:

SEMRush – the perfect tool for spying on your competitors

SEMRush is probably the best keyword research tool you can find on the market. The tool lets you check your PPC stats on any website, including your competitors’ websites. It’s perfect for keyword modeling – this is when you check how a particular keyword works. You can also check your competitors’ domains and run a detailed keyword report on their website. Then, you can check their keywords, add new ones, and explore their existing pages. New ad groups can be created to see how specific keywords work before starting the actual PPC campaign.

Keywords Everywhere

This tool is very easy to use – it’s essentially a Google Chrome extension that lets you explore various data. This includes the search volume for each website or keyword, the cost per click, and other competitor data. The tool can help you save a lot of time and resources, as it’s very cheap and comes with a lot of features.

Google Suggest Scraper – UberSuggest – the tool that helps you find keywords

Have you noticed how Google suggests new terms whenever you do a search? UberSuggest will pick these suggestions and complete the search for each separate keyword. What’s more, the tool will also suggest different keywords, according to your search. The tool is free and helps you a lot when working with thousands of different keywords.

Ahref’s Keyword Explorer – the killer keyword research tool you should use

This is one of the most popular keyword research tools on the market. It’s a great tool for research because it has the largest database and a very detailed report for each keyword. You can also get an accurate keyword difficulty estimation which can help you a lot when planning your PPC strategy. Another powerful feature of Ahref’s is the backlink tool, which will tell you approximately how many links you need in order to rank for a specific keyword.

Google Trends – finding the trending keywords

This is the best tool if you want to find trending keywords. It’s ideal for campaigns that are focused on current events and news. It lets you search and filter among different countries, niches, and fields. You can also explore each keyword and get a detailed report on its evolution.

2. Tracking and Analytics Tools

Here are the best tools for tracking your campaigns:

Improvely

This tool can track hundreds of campaigns with multiple keywords. It provides detailed reports on keywords, activity, traffic, and what your visitors are doing on your website.

Google Analytics

This is the golden standard in the digital marketing industry. Everyone uses Google Analytics – both professionals and amateurs because it provides a detailed report for your website. The tool is free and provides a lot of information.

Clickly

This is a good alternative for Google Analytics, ideal for both professionals and amateurs.

3. Ad Creation Tools

Want to create personalized ads for your PPC campaigns? Here are the best ad creation tools you should use:

Adwords Wrapper

This is probably the best ad creation tool you should use for your campaigns. It can help you wrap keyword phrases in quotation marks (for the phrase match) or square brackets (for the exact match). Your campaigns will also become faster and more efficient, as planning and execution become easier with this tool.

AdEspresso

AdEspresso is an awesome ad creation tool you should definitely try. The tool is famous for its administrative panels which let you work quickly and are visually pleasing. You can create a great ad in just a few hours. There are also many optimization features.

4. Business Building Tools

Are you trying to build your business with Pay Per Click and want to become an important player in the industry? Try these amazing tools:

Calendly

This is a great platform that is ideal for businesses that want to avoid the dreaded back and forth of finding a time and place to meet. Clients and contractors can book meetings directly with you, remotely.

Unbounce – the perfect landing page builder

This tool is probably the best landing page builder you can use. It saves you a lot of time and it helps you build a great landing page in just a few hours. There are hundreds of templates available and you have a lot of customization options.

ClickFunnels – the ideal tool for landing pages and funnels

This is an amazing tool for companies that want to collect emails, create courses, and quick landing pages. It’s probably the best page builder we’ve ever seen and it’s definitely worth every penny. You can get more information about ClickFunnels in Russel Brunson’s DotCom Secrets Book which also features amazing marketing advice. It’s probably the best book on digital marketing you’ll ever read.

Sharpspring

One of the most comprehensive and affordable sales and marketing automation platforms currently on the market. An agency like ours and our partners can drive more sales, convert leads into sales and optimize an entire funnel with this all-in-one solution. Sharpspring provides a powerful easy-to-use tool so that our clients can concentrate on what matters most while we help them build the growth they deserve.

Thanks for reading our guide!

Click here to book a FREE PPC consultation with us! We’re looking forward to hearing from you and helping you out!

Still unsure about Google Ads? Is it a good investment for your business?

Here are 15 amazing stats that will show you how powerful Google Ads really is. The stats are neatly organized around the most frequently- asked (FAQs) questions we often hear from business owners. Let’s start:

We’ll start with search engine advertising, which is one of the core services offered by Google Ads. Here’s what you need to know…

Here are the key stats:

• 86 percent of consumers use the Internet to find a local business, according to a WebVisible survey
• 72 percent of consumers prefer to search for information online about local merchants and businesses, according to the same WebVisible study
• 29 percent of consumers search online for local businesses at least every week, according to a BrightLocal survey

OK, so it’s obvious – your customers are online and they are searching for your company. But does this mean you should use Google Ads? How can they help you?

And there’s another important question – Why is Google Ads better than Bing Ads?

Let’s see if the stats can speak for themselves here:

• Google dominates the search market share; according to a study done by NetMarketShare, Google owns 70 percent of the search market share; this means that everything is on Google and they don’t stop at just search; they also dominate other online services
• Google dominates the online display advertising market, controlling the largest network, according to a study published by comScore
• Google’s display campaigns reach almost 80 percent of Internet users, according to Google Benchmarks and Insights
• Consumers who are exposed to display ads are 155 percent more likely to search for segment-specific and brand-specific terms, according to a study published by Specific Media

Before moving on to the next topic, let’s take a look at another amazing stat:

• Almost 97 percent of Google’s total revenues come from its advertising platform, according to Google Investor Relations

OK, Google dominates the online advertising market, but why is this important for you? The simple answer is – the stats highlight the importance of Google Ads and Google’s role in the online world. What’s more, since Google Ads creates 97 percent of Google’s revenue, it means that Google is primarily focused on maintaining and continually improving the Google Ads platform and toolset. This means the platform is always running smoothly and it uses the latest software tools.

Now, it’s time to move on…

You are probably familiar with search engine optimization (SEO) – if yes, you are probably asking this next question:

Why shouldn’t I just invest in SEO?

Unfortunately, the answer to this question is not quite that simple. Let’s take a look at these stats:

• almost 90 percent of the traffic generated by search ads cannot be replaced by organic clicks (when the ads are paused), according to Google Research
• the top three ad spots take about 40 percent of all clicks on the page (for high commercial intent search queries), according to The War on Free Click – Wordstream
• 98 percent of all users choose companies that are on page 1 of the results they get, according to a study done by BrightLocal. This shows just how important getting on page 1 of SERPs is. If you are already investing in SEO (which we strongly recommend for many reasons listed here), investing in paid advertising is another way to make sure your company gets on page 1. This means that your business is in front of 98 percent of the audience.

And, now, the most important question you’ve been waiting for:

Are Google Ads Campaigns Really Working?

This is an important question most customers ask us, and the answer is simple. Yes, Google Ads do work and you can get amazing returns on your investment, but the ads have to be set up and managed correctly. Here are some stats that show the power of Google Ads:

• companies make about $2 in profit for every $1 they spend on Google Ads, according to the recent Google Economic Impact Report
• 72 percent of Google Ads marketers plan to increase their paid advertising budgets, according to Search Engine Watch; this confirms that these companies already see positive results with paid advertising; if not they were not, they wouldn’t increase their advertising budgets
• 70 percent of mobile users call a company directly from Google Search, according to Search Engine Watch
• 70 percent of mobile searches result in an action being taken within an hour, according to Mediative Labs

Obviously, there are many other factors that determine the success of a Google Ads campaign. These stats just show you how profitable a Google Ads campaign can be if managed correctly. It shows you how powerful Google and its Google Ads platform are and how your business can take advantage of these services. You just need to take action and manage your ads correctly and you’ll see the results you want!