Case Study

GULFSTREAM BOAT CLUB

  • Helping to create the most prestigious and successful boat club in South Florida

Business Challenge

Gulfstream Boat Club (GBC) approached SMDigital to help them create and launch a new, responsive website design, generate more boat club members and help them market to existing customers to ensure they remain as members.

Tactical highlights

  • Competitive analysis of many leading boat club and boat rental sites throughout the US, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web).
  • Creation of engaging videos to spark prospect interest and generate new inquiries.
  • Designed and implementing an online registration and Membership application to ease the process of onboarding new clients and reserving boats.
  • Introduction of call tracking and detailed lead reporting to further optimize campaign efforts to attract and convert the most valuable membership customers.
  • Ongoing SEO efforts to position GBC in the top 3 position for highly coveted search terms within the boat club and boat rental sector.
  • Dynamic SEM campaign which produced unique landing pages based on prospects interest in fishing, sailing, or cruising with a captain. 

Performance Metrics

  • Organic traffic has increased 347% to date
  • Cost per new Member inquiry has decreased by 33%
  • Our campaigns have attracted 67% more New Members (vs. Renters)
  • Email subscribers have increased 432%
  • GBC has experienced a 35% Return on Ad Spend (ROAS)
  •  

Industry

  • Travel and Leisure

Solution

  • Website Design & Development (WEB)
  • Digital Marketing SEM (PPC)
  • Search Engine Optimization (SEO)
  • Local SEO (LOC)
  • Email Automation (EML)

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