GULFSTREAM BOAT CLUB
- Helping to create the most prestigious and successful boat club in South Florida
Gulfstream Boat Club (GBC) approached SMDigital to help them create and launch a new, responsive website design, generate more boat club members and help them market to existing customers to ensure they remain as members.
- Competitive analysis of many leading boat club and boat rental sites throughout the US, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web).
- Creation of engaging videos to spark prospect interest and generate new inquiries.
- Designed and implementing an online registration and Membership application to ease the process of onboarding new clients and reserving boats.
- Introduction of call tracking and detailed lead reporting to further optimize campaign efforts to attract and convert the most valuable membership customers.
- Ongoing SEO efforts to position GBC in the top 3 position for highly coveted search terms within the boat club and boat rental sector.
- Dynamic SEM campaign which produced unique landing pages based on prospects interest in fishing, sailing, or cruising with a captain.
- Organic traffic has increased 347% to date
- Cost per new Member inquiry has decreased by 33%
- Our campaigns have attracted 67% more New Members (vs. Renters)
- Email subscribers have increased 432%
- GBC has experienced a 35% Return on Ad Spend (ROAS)
- Travel and Leisure
- Website Design & Development (WEB)
- Digital Marketing SEM (PPC)
- Search Engine Optimization (SEO)
- Local SEO (LOC)
- Email Automation (EML)
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