GULFSTREAM BOAT CLUB
- Helping to create the most prestigious and successful boat club in South Florida
Gulfstream Boat Club (GBC) approached SMDigital to help them create and launch a new, responsive website design, generate more boat club members and help them market to existing customers to ensure they remain as members.
- Competitive analysis of many leading boat club and boat rental sites throughout the US, including SEO rankings, pay-per-click spend, social media presence, website performance analysis, and customer journey experience (phone and web).
- Creation of engaging videos to spark prospect interest and generate new inquiries.
- Designed and implementing an online registration and Membership application to ease the process of onboarding new clients and reserving boats.
- Introduction of call tracking and detailed lead reporting to further optimize campaign efforts to attract and convert the most valuable membership customers.
- Ongoing SEO efforts to position GBC in the top 3 position for highly coveted search terms within the boat club and boat rental sector.
- Dynamic SEM campaign which produced unique landing pages based on prospects interest in fishing, sailing, or cruising with a captain.
- Organic traffic has increased 347% to date
- Cost per new Member inquiry has decreased by 33%
- Our campaigns have attracted 67% more New Members (vs. Renters)
- Email subscribers have increased 432%
- GBC has experienced a 35% Return on Ad Spend (ROAS)
- Travel and Leisure
- Website Design & Development (WEB)
- Digital Marketing SEM (PPC)
- Search Engine Optimization (SEO)
- Local SEO (LOC)
- Email Automation (EML)
Call us today or fill out our form and click GET STARTED TODAY!
We are here to help!
Want to learn more about how smdigital can help?
Complete the brief form below, and one of our digital experts will reach out to you shortly.