USA
MIAMI
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
Digital Marketing Success Case Study:
SEM Optimization for Profitability & Visibility
PPID is the oldest privately held law firm in New York, their experienced immigration department has been protecting families and their loved ones from proceedings such as deportation since 1981.They are distinguished by giving each case, and each client the time and attention they deserve.
With over 50 million Spanish speakers in the United States, some people have been unable to ask for legal counseling due to the language barrier alone. Aware of this opportunity, PPID challenged us to devise a plan to reach this neglected audience and help them receive the immigration assistance they were seeking.
280%
47.17%
6%
SMDP has been working with them for more than a year and we’ve managed to reduce our cost per click (CPC) by 6% while still increasing the conversion rate(CTR) by 47.15% and increasing the number of leads by 280%.
PPID has a bilingual call center team with SMDigital Partners to offer the best tools to help people who need assistance with immigration status. They work together to provide quality and accessible legal services.
This alliance has given Spanish-speaking customers trust and closeness with the company.
The attorneys will take care of every case from start to finish and can protect every case from being delayed or rejected by any sudden changes in the law.
Using a multi-channel approach, we implemented communications and dynamic landing pages in their native language, providing an initial comfort level while fostering trust to establish a strong online presence and build trust within the Latino population.
These are some of the highlights that PPID achieved by implementing this strategy
At SMDigital, it’s all about our people, our passion, and performance for our clients! See what we can do for you!
Monday – Friday 9:00AM – 6:00PM, EST
Saturday – Sunday: Closed
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
Julián Arroyave
jarroyave@smdigital.com.co
Carrera 42 #14 – 11 Piso 5
Edificio Castropol Plaza
Medellin, Colombia S.A.
Grace Bautista
talent@smdigitalusa.com
Jose Maria del Mar St.,
cor. Abad St., Cebu IT Park,
Cebu City 6000, Philippines
Santiago Tobon
stobon@smdigitalpartners.com
US Headquarters
Congress Commerce Center
601 N. Congress Avenue
Delray Beach, FL 33445
Julián Arroyave
jarroyave@smdigital.com.co
Carrera 42 #14 – 11 Piso 5
Edificio Castropol Plaza
Medellin, Colombia S.A.
Grace Bautista
talent@smdigitalusa.com
Jose Maria del Mar St.,
cor. Abad St., Cebu IT Park,
Cebu City 6000, Philippines
At SMDigital, it’s all about our people, our passion, and performance for our clients! See what we can do for you!
Schedule a 30-minute discussion with one of our digital experts. We’ll listen to your challenges and tell you if we can help.