About 80% of new leads never translate into sales. Without a strong lead nurturing campaign strategy, you could miss the chance to convert leads into paying customers.

Before you can nurture your leads, however, you need to make sure you’ve optimized your strategy for generating leads. Otherwise, your business may never grow. Unfortunately, about 65% of marketers struggle with lead generation.

Are you struggling to generate leads for your business? Read on for the top five tips you need to generate leads through your marketing campaign strategy today!

1. Update Your Website

In order to set your lead nurturing campaign up for success, you first need to consider your target audience. How are consumers finding your brand online?

Chances are, they’re visiting your website to learn more about your products and services. They’ll also review your site to determine if you’re a credible resource. Without brand credibility, consumers might not trust your brand.

If they feel like they can’t trust you, they won’t convert into a lead or sale.

Update your website to provide consumers with the information they need to learn more about your business. Make sure your website is fast, secure, and mobile-optimized, too. Use Google’s Core Web Vitals to improve the user experience (UX) on your site as well.

A well-designed website will function as the backbone of your remaining digital marketing strategy. Without it, you won’t generate leads.

For example, a negative UX will cause people to leave your site without exploring your pages or blog content. When they leave, your bounce rate will begin to increase. A high bounce rate can hurt your search engine optimization (SEO) or pay-per-click (PPC) campaigns.

Instead, make sure your site is easy to navigate and use.

Consider how you’re converting visitors into leads as well. For example, perhaps you’re using a form, pop-up, or click-to-call button. Make sure each conversion opportunity is easy to complete.

You can condense your forms by requesting essential details (name, phone number, email address) only. Make sure the pop-ups you use don’t intrude on the user’s online experience.

2. Create Personalized Content

Creating personalized website content can help you show consumers you understand their needs. It will also allow you to empathize with the problems they’re facing. Then, you can become the consumer’s go-to resource for help.

After reading your content, they might feel more inclined to reach out, allowing you to generate more leads. Your personalized content will benefit your lead nurturing strategy, too. You can continue offering consumers helpful advice and insights on an ongoing basis.

In order to create personalized content, first gather keyword and audience research.

If you’re targeting more than one consumer group, create distinct buyer personas. Imagine each persona as a real customer. Determine their age, gender, income, marital status, and other demographic details.

Research psychographics like the pain points they’re facing, buying behaviors, interests, and hobbies, too.

As you define each buyer persona, gather keyword research to determine what they search for to find your offerings or content online. Then, create content that aligns with their existing needs.

About 74% of consumers get annoyed when web content doesn’t align with their interests, causing them to leave. Over 50% will leave your brand for another if your content doesn’t match their interests.

Another 50%, however, will pay more for products and services once brands provide personally relevant content. Your ROI could improve by eight times while sales could lift by 10%.

3. Use SEM

Once you start creating content for your blog, optimize it. Search engine optimization is a type of search engine marketing (SEM). You can use SEO to improve your organic rankings on search engine result pages.

A strong SEO marketing campaign will help you generate brand awareness, website traffic, and leads. It can also help you nurture your existing leads. Remember, consumers will continue coming back to your site for help or information.

Add a strong call to action at the end of each blog post to convert those readers into customers.

PPC advertising is a form of SEM, too. You can create PPC ads that will appear on Google, websites, or social media platforms.

Use remarketing ads to appear in front of people who previously visited or converted on your website. Appearing in front of these consumers will help you nurture recent leads and existing customers.

4. Know How to Nurture

Once you use your marketing campaigns to generate quality leads, develop your lead nurturing campaign.

First, use targeted content to nurture each buyer persona based on where they are in the sales funnel. Provide these leads with the information they need to make a buying decision.

Develop an omnichannel lead nurturing campaign to appeal to consumers at different touchpoints. Consider:

• Marketing automation
• Email marketing
• Paid remarketing
• Dynamic website content
• Direct sales outreach
• Social media marketing

You can automate many of these processes to nurture your leads.

Make sure you follow up with each lead you generate in a timely manner (either by email or phone). Then, you can convert more inbound leads into qualified sales!

5. Hire an Agency

If you’re struggling to develop a successful lead nurturing campaign, hire an experienced digital marketing agency. They’ll ensure you’re using the most effective techniques for lead generation and nurturing.

Their techniques could improve your ROI over time. Improving your ROI will help your business grow, setting you up for success without stress.

Fresh Leads: Strengthen Your Lead Nurturing Campaign Strategy Today

Remember, to develop a strong lead nurturing campaign strategy, you first need a strategy for generating quality leads. Use these five easy tips to set your marketing campaigns up for success. As you begin generating and nurturing leads, your ROI will improve.

A strong marketing campaign can help your business experience lasting growth!

Need help strategizing? We’re here for you!

Book a free consultation with our team today to discover how we can help!

5 Web Development Consulting Tips for 2022

The latest web design and development trends in 2022 are the key to success. Learn what they are and how to get web development consulting here.

If trends continue, there will soon be more websites on this planet than people! At the last count, there were almost two billion websites worldwide. And ambitious new entrepreneurs are sending those numbers skyrocketing.

As exciting as these numbers sound, they also pose a challenge to business owners.

How do you do something different and stand out from the crowd? How do you get customers to bookmark your website when there are thousands of others?

Keeping a close on web trends is one way you can do that.

And using professional web development consulting to help you apply those trends to your business is another. Here’s what you need to know about the top website consulting tips in 2022.

1. Mobile-Friendly Becomes Mobile Beautiful

Mobile-friendly web development used to be the buzzword in web development and SEO. The thinking behind this was that you built your website for desktop and then tweaked it, so it still worked without issue on a small mobile screen.

Mobile technology has advanced so significantly that the number of mobile users as a percentage of all web traffic has increased. Mobile is no longer an emergency option to view a website on your phone; it’s a daily leisure activity.

So what does this mean in terms of web development trends? It means you must develop something more innovative, intuitive, and user-friendly for mobile. It should be a feature, not an after-thought.

That means having more images and video, large font, and a beautiful web design. It also means implementing apps and tools such as Google maps and chatbots to get a fully interactive experiment.

It also means having sophisticated payment integration. That way, mobile users can rely on one-touch technology like Apple Pay for a fast and efficient checkout procedure on an eCommerce website.

2. Personalization

Personalization has always sat at the cutting-edge end of website development. That’s because advanced personalization can directly impact a company’s ability to generate more revenue.

Encountering content and products you like when visiting a website will encourage you to stick around and tempt you to buy.

Personalization is still a big trend as technology companies create tools and apps for website owners.

So if you are considering web development consulting, think about what type of personalization you could incorporate onto your website. Some ideas might include:

• Personalized headlines and welcome messages
• Personalized video presentations on the homepage
• Featured content or recommended posts
• Featured products or product discount offers
• Personalized lead magnets to get people on your email list

Personalization is a fun, exciting, and valuable area to explore as a website owner. So read up on ways to provide a richer experience to your website visitors and see what potential it can offer your company.

3. Chatbots

You’ve probably noticed a surge in chatbots when visiting commercial websites. They’ll usually appear in the bottom right of the page, asking if you need any assistance.

Chatbots are more than a customer service tool. They can help visitors with questions and navigation, but they have another valuable use as a business: web advertising.

Modern chatbot technology can help move customers through a series of exchanges designed to get them interested in the business through their sales funnel journey.

You can design these exchanges as a sequence of micro-commitments for the user to encounter, slowly bringing them forward to the offer you want to present.

Chatbot technology will continue to advance and become more human-like in the next few years, so it’s a trend you’ll want to monitor.

Chatbots are also a great way of providing a more personalized experience to visitors when they first land on your website. Customers enjoy having the one-to-one assistance that helps them get the most out of a website.

4. Data and Privacy

Data is going through a tricky series of growing pains at the moment. For years, companies have harvested user data and used that information for sales and marketing purposes.

Governments globally are starting to limit this through laws. They’ve designed these regulations to ensure businesses seek explicit permission from visitors when they land on your website (the EU’s GDPR is the perfect example).

That means you need to have a more upfront interaction with your customers if you want to continue using advanced analytics. There’s lots of good technology you can add to websites now to help you seek permission.

Still, it’s also worth hiring a copywriter who can turn this rather mundane but necessary process into a friendlier and more engaging interaction with your site visitors.

You’ll also want to ensure that you use that information effectively in your business if you capture data.

In other words, if you want someone’s permission to log their location, ensure you capitalize on that by providing geo-relevant content to that visitor. People are more likely to hand over personal data when they feel they are getting a benefit.

5. App-Style Design

You may have noticed a trend for newer websites to interact with you like an app.

Apps have had a lot of success in recent years by employing a step-by-step welcome sequence to visitors to help lead a customer through a sales funnel.

Now some companies are trying this exact model on their website to help turn site visitors into a customer. For some websites, this model will be basic.

It might be as simple as gathering the visitor’s email address before browsing the rest of the site.

For others, this could be a more sophisticated model, where the customer completes a form or questionnaire to help introduce them to the service or product.

Subscription businesses like the styling website Lookiero are an excellent example of this.

Five Website Development Consulting Tips

If you want to get ahead with your website in 2022, use these tips as your starting point.

Don’t stand still in this competitive and rapidly changing world. Get ahead of your competition today by applying creativity and technological innovation to your website.

You can start your journey today by getting in touch with our team. Book a free chat with our specialists, and we can give you our recommendations for your business.

Roughly 30% of employees report that automation software saves money for their business.

That’s right, by using marketing automation to streamline your processes you’re able to save not only time but also money. But what is marketing automation and how do you really put it to work for you?

Dealing with even more software can be overwhelming in the beginning, but once you get used to it and truly implement the automation it can make a big difference in how your company’s time and money are spent.

In this post, we’ll go over what it actually is, and how to use it to your advantage.

Keep reading to learn more.

What Is Marketing Automation?

Using marketing automation platforms is becoming a necessity these days to accomplish all of your marketing tasks.

These use marketing automation software to automate a lot of the tasks and processes that would otherwise be managed by you or your marketing team. This makes marketing much more efficient and effective and gives you time to work on other things while these processes still continue in the background.

The biggest use is in email marketing sequences and it’s great for nurturing leads without your marketing team needing to be personally involved at every step. Usually, the automated processes are triggered by some behavior of the customer.

1. Segmentation

Getting the right information in front of someone at the right time in their customer experience can make all the difference. One of the ways that marketing automation can help here is by automatically segmenting your customers and leads.

Automation services can sort and segment everyone who interacts with your website or social media by a variety of variables. This can be by demographic, engagement level, or past buying behavior.

When you know what group a lead falls into it allows you to offer a more personalized experience for them, which people love and can help convince them to convert.

Doing this manually is a ton of work and takes a lot of time that you could be busy doing other important work, but automation makes it easy.

2. Email List

As mentioned, one of the most common uses of marketing automation tools is in email marketing.

When you encourage people to opt-in to your email list, usually by offering exclusive content, it is important that this isn’t the only contact you have with them. It takes multiple interactions to build trust and fully connect with a lead. By sending an automated series of emails to your leads you can help to nurture the relationship and keep your company fresh in their minds.

The series of emails they receive should be relevant to them, and this is where the automated segmentation really comes into play. Different people care about different things, and so based on their user data and behaviors the automation system should send the appropriate email sequence.

Automating this process is important so that everything happens on time and so no one slips through the cracks and isn’t contacted.

3. Send Reminders for Abandoned Shopping Carts

Another way to use automated marketing with your email marketing is by sending reminders to people with abandoned shopping carts. People who have put items into their shopping carts are obviously close to making a purchase. By reaching out to them if they abandon their cart you are often able to get them to convert and make the purchase.

Set up your email marketing automation so that when this happens there is automatically an email sent to them reminding them of the contents of their cart. The sooner this email goes out, the better.

This is also an opportunity to mention other products or services they may be interested in based on what is already in their cart. This can help to get them back on your website to continue their shopping.

4. Social Media Automation

While social media is a powerful marketing tool, it can also be time-consuming. Between creating and posting content, tracking the engagement of your followers, and keeping track of what’s going on in the industry there’s a lot to do. Automation can help with all of these.

One of the biggest uses of automation for social media is in planning and scheduling your posts. Automation allows you to create the content and then schedule it far in advance. This helps you to be sure that you won’t miss making any posts which can be detrimental to your engagement levels and to how visible your profile is on the platform.

Marketing automation can also help you to assess the leads that come from your social media. It can help you look at a lead and see what kinds of content, posts, and actions they’ve interacted with, which then helps you to know what kind of marketing they’ll best respond to.

You are also able to set it up to track certain keywords, hashtags, or accounts to provide insight into what is popular in your industry and what is and isn’t working in your own campaigns.

5. Monitor Comments

When you use marketing automation tools that can integrate with a content management system (CSM) it can help you to monitor the comments that visitors leave on your website.

It can collect data on positive vs negative comments that can help you to improve your products, services, and overall customer experience. You are also able to create a list of words that are banned. If one of these words does appear you’ll receive a notification and can address it.

This is important for keeping spam, hate speech, and slander off of your website.

Start Using Marketing Automation to Your Advantage

Marketing automation can help your company save time and money while also boosting sales. Use it to your advantage and it will do a lot of the work for you, allowing you to focus on other important things.

If you’re looking for expert help with digital marketing, contact us today!

Over 95% of your website visitors aren’t ready to make a purchase. In fact, as many as 80% of the leads you do generate won’t convert into paying customers. Without lead nurturing services, you could struggle to generate sales as well.

About 80% of marketers already use automation to generate leads. Businesses that use marketing automation generate a 451% increase in qualified leads, too.

Still on the fence? Read on to discover the benefits of using a lead nurturing service for your business today!

1. Experience and Expertise

Developing an effective lead generation and lead nurturing strategy can take time and effort. Many businesses are still using outdated, intrusive tactics to generate leads. If your lead nurturing strategy is faltering, you won’t experience growth.

For example, you could struggle to retain loyal customers. Retaining customers can save you money on customer acquisition. It can also lead to repeat sales, which will improve your ROI over time.

In fact, a single loyal customer is worth 10 one-time customers. You can turn loyal customers into brand advocates to leverage word-of-mouth marketing, too.

If you’re struggling to nurture your existing leads (or to generate leads at all), turn to a lead nurturing service. You can leverage the company’s experience and expertise to avoid wasting time and money on ineffective tactics.

These businesses already know which lead nurturing strategies work. They can help improve your overall business marketing strategy to generate fresh leads, too. Their strategies can help you reach ideal customers, allowing you to generate more qualified leads.

If you’re inexperienced with lead nurturing, you might waste time learning the ropes. That’s time you could use to grow your business or help customers instead!

Experienced lead nurturing companies also use professional tools. You won’t have to track every lead manually. Instead, you can utilize marketing automation to simplify the entire process.

The system will gather the data you need to make informed changes to your nurturing strategy in the future.

2. Precise Targeting

One of the top benefits of requesting a lead nurturing service is the precise targeting.

About 84% of consumers say being treated like a human can win their business. Another 74% get annoyed when web content doesn’t align with their interests. Today, over 60% of consumers expect personalization as a standard of service.

You’ll struggle to personalize your branded communications if you’re not appearing in front of your ideal customers.

Your lead nurturing company will handle this targeting for you. They can determine who your customers are, where they spend time, and what they care about. Then, they can start personalizing your business marketing materials and communications.

Creating personally relevant content will help you forge stronger connections with your customers. Those connections could help you generate and nurture leads long-term.

Consumers will begin to recognize that you understand and even empathize with their needs. They might begin to rely on you more often when they need help. They could continue returning to your business, leading to repeat sales.

About 90% of marketers report a measurable lift in business results after leveraging personalization. About 58% say the lift is higher than 10%.

Meanwhile, 98% of marketers say personalization strengthens relationships with their customers. About 80% of consumers are more likely to make a purchase if you personalize experiences, too. Over 50% will pay more if you use personalization.

Your marketing ROI could improve by eight times or more, with sales increasing by 10% or more.

3. Save Time and Money

Working with a lead generation company can save you time and money.

Remember, you can start automating the lead generation process, which will save you time. You’ll no longer have to repeat tasks when generating leads. You can start dedicating more time to your customers, which could help you generate repeat sales.

Automation is affordable while capable of improving your ROI. You can use the money you spend to expand your business.

4. Grow Relationships

Lead nurturing is also timely. You can respond to customer interactions quickly, ensuring you don’t waste time on potential relationships.

Consumers will start to recognize that you’re involved and eager to help. They might feel more motivated to choose your business in the future if you improve your customer service program. Then, you can generate repeat sales to boost your ROI.

Otherwise, you might struggle to manage your relationships with a vast number of leads. If you’re not maintaining that relationship, customers will leave your brand for another.

Before that happens, consider consulting a lead nurturing company.

5. Generate More Results

You can use lead nurturing to generate new leads in the future.

Consumers will discuss their experience with your brand. They might recommend your business to family and friends if you’re doing a great job at nurturing them.

If you’re not nurturing your leads, it could hurt your brand’s reputation. Consumers might mention their bad experience with your business, hurting your ability to appeal to new customers.

Instead, you can develop a referral strategy to appeal to and attract new leads.

As part of your lead nurturing strategy, consider using content marketing. Your happy customers might feel inclined to share your content with others. Then, you can expand your reach to new prospects.

Lead nurturing emails can help you boost your click-through rate, too. You can continue nurturing leads to provide them with helpful tips and information.

You might discover cross-sell and up-sell opportunities along the way, too!

Experience These Benefits of Lead Nurturing Services Today

Don’t miss an opportunity to help your business grow! Instead, consider requesting lead nurturing services this year. With help, you can attract and nurture leads long-term to boost your ROI.

Set your business up for success with lead nurturing today!

Need help? We’re happy to lend a hand.

Schedule a 15-minute free consultation with our team today to get started.

Why You Need Google Advertising Consulting in 2022

Google advertising doesn’t have to be complicated. Learn why you need to hire Google advertising consulting in this guide.

About 85% of consumers check online for local businesses. With Google Ads and pay-per-click (PPC) advertising, you can reach those consumers. In fact, paid advertising generates a 200% ROI rate!

Google Ads can get costly if you lack experience using the platform, though. Instead, consider Google advertising consulting services this year. With Google Ads services, you can reach consumers without wasting time and money.

On the fence about requesting Google AdWord consulting services this year? Read on to discover the amazing benefits of hiring an agency today!

Precise Targeting

Traditional advertising methods like flyers, billboards, and magazine ads will allow you to appear in front of almost any consumer. Unfortunately, those consumers don’t always have an interest in your offerings. You could waste time and money trying to convince them to choose your brand as a result.

With Google Ads, you can use precise targeting to ensure you appear in front of ideal customers. Then, you can use personalization to appeal to those consumers.

Over 70% of consumers get annoyed when ads have nothing to do with their interests. Another 52% will switch brands if a company doesn’t personalize communications. Personalization can help you forge connections with your customers.

In fact, 98% of marketers say personalization advances customer relationships. Another 90% say they experience a measurable lift due to personalization. Personalizing ads could improve your ROI by eight times while lifting sales by 10%, too.

Your Google Ad consulting firm will take the time to gather audience research before creating your campaigns. Then, they can ensure your ads appear in front of consumers based on location, gender, and other demographics. You can also choose to appear in front of consumers based on the keywords they use during a search.

Your ideal customers are already searching for your offerings online. With personalization, you can show them you understand their needs. Then, you can draw them to your brand before generating more leads and sales.

With Google Ad services, you can make sure you never miss a chance to reach an ideal customer online.

Save Time and Money

Remember, Google advertising can get costly if you lack experience using the platform.

For example, you might neglect to use precise targeting, enabling your ads to appear in front of a broad audience. If those consumers don’t need your offerings, you could pay for those ads without generating leads. Your ROI will drop as a result.

If your targeting is too narrow, you could miss the chance to reach ideal customers.

Developing an effective Google Ads campaign takes time and experience. You’ll need to learn how to use the platform, create ads, and optimize campaigns. That’s time you could spend building your business instead.

Before wasting valuable time, consider Google Ad consulting services. Your consultant can handle:

• Gathering audience and keyword research
• Specifying targeting parameters
• Organizing keywords into ad groups
• Determining keyword match types
• Writing ads
• Designing landing pages
• Creating negative keyword lists
• Launching and managing campaigns
• Using A/B ad testing
• Improving campaigns

You won’t have to repeatedly check on your campaigns to ensure you’re generating the best possible results, either. Instead, your Google Ads specialist will handle every phase of the process for you.

Generate Awareness

Advertising your brand on Google will allow you to generate brand awareness.

You can appear in front of ideal customers each time they search for your products or services. Every time you appear in front of that consumer, they’ll become more aware of your brand. In time, awareness will grow into brand recognition.

Consumers will begin associating your offerings with your brand name. In time, they might visit your site directly when they need your offerings.

Then, you can start generating more leads and sales.

Leverage Expertise

Remember, it can take time to learn the ropes when you first get started on the Google Ads platform. Consult a Google Ads expert who has already mastered the platform instead. You can leverage their years of experience and expertise.

Leveraging their expertise will allow you to avoid making costly mistakes with your campaigns.

You can also avoid using trial and error to improve your campaigns over time. Instead, they’ll know the best strategy for your business, allowing you to start off strong.

Immediate Results

With flyers and billboards, it can take time before you begin generating results from advertising campaigns. With PPC and Google Ads, you don’t have to wait. Once your campaigns go live, you can begin generating immediate results.

Your Google advertising consulting team can help you streamline the entire process. With their help, you can set your campaigns to go live immediately. Then, you can begin growing your business without wasting more valuable time.

PPC Supports SEO

Google advertising can help you generate quality website traffic. As more people visit your site, your organic search engine optimization (SEO) rankings will improve. Improving your SEO rankings can help you generate organic website traffic.

Using both PPC and SEO will maximize your ability to reach consumers online.

Access to Tools

You shouldn’t have to waste money on tools you’ll only use once. With Google AdWord consulting, you can gain access to professional tools without wasting money. You won’t have to waste time learning how to use those tools, either.

Generate Traffic

Once your ads go live, you can begin generating more website traffic. Consumers can start learning more about your business, allowing brand trust to grow.

As consumers learn to trust your brand, they might decide to convert into leads and sales. Your ROI will rise as a result.

Measurable Results

With billboards and flyers, you can’t always measure the results of your efforts. The Google Ads platform can give you access to helpful data. Your advertising team can review the data before making informed improvements to your campaigns.

Making immediate changes to your campaigns can help boost your ROI. You can avoid wasting money and time, too!

Punch Up PPC: Request Google Advertising Consulting Services Today

Google advertising consulting services can help you grow your business. You can reach ideal customers online to generate more leads and sales. With help from an experienced Google Ads team, you can avoid wasting time and money, too.

Begin developing your campaigns from an experienced team today!

Eager to get started? We can’t wait to help.

Schedule a free consultation with our team today to learn more!

Over 60% of marketers believe that SEO is the most important aspect of digital marketing.

Due to changes made by Google, the work that goes into SEO is evolving every year. Staying up to date with what SEO metrics are most important requires time and research. It isn’t always easy to find the time or the information that you need.

We will save you some time and talk about the 7 most important metrics in SEO for 2023.

Terminology

When discussing metrics, you’ll often hear the term “KPI” used. This stands for key performance indicators. These indicators get tracked by Google Analytics and the Google Search Console.

1. New Users

Google tracks how many users that visit a site are new to that site. It does this by recording how many visitors are new and don’t have a cookie for that website. This is one of the most important SEO performance metrics to track if you are in the middle of a marketing campaign.

The reason this KPI is so important is that it tracks how much new traffic is being generated. If you notice this number is not going up or is low, you need to change your SEO strategy. Bringing in new users is a clear sign that your efforts are paying off and generating new leads.

2. Organic Sessions

The reason why this KPI is so important is that it indicates who found you organically. This would mean who used a search engine and ended up on your page. You can also track which search engine they came from.

This is an SEO KPI since the purpose of SEO is to drive organic traffic. Google Analytics is a great tool to use when keeping track of organic sessions. You can also develop an over-time report showing the increase or decrease of organic traffic.

This shouldn’t get confused with traffic that comes from pay-for-click ads or other avenues. This will show you how well your website is ranking and if it is drawing in users.

3. Bounce Rate

When it comes to SEO tracking metrics, bounce rate is one to pay attention to. This KPI measures the number of people who visit your site but do not interact with it. This could be someone who arrives at a landing page and then leaves.

The information you can draw from this has a lot to do with technical SEO. Make sure that your website is encouraging visitors to interact. Having good content and quick loading times are essential to keeping the bounce rate low.

A low bounce rate is a sign that there is a problem with your website. This could be a technical issue, such as slow load times, or a content issue. You might be targeting the wrong audience.

4. Conversion Rate

Conversation rate is one of the metrics for SEO that judges success. This is the number of people who either make a purchase or fulfill some other goal you have set up. This SEO metric is the entire point of the marketing campaign and SEO work.

Not only does this metric reveal if you’re getting qualified traffic, but it can also help show any weaknesses. The data doesn’t lie. If there’s a problem with your site, your conversation rate will remain low.

The goal of SEO is not to increase random traffic to a website. The goal is to increase traffic amongst key groups who are more likely to convert. Conversion rate has been a key KPI since the start of analytics and digital marketing.

5. Goals

This category will help you set and achieve the objectives that you want. If you’re an e-commerce website, this section could be renamed “revenue”. For those that aren’t in e-commerce, you are responsible for setting up your own goals.

You can set up goals in your SEO reporting metrics. This will help you identify whether you are achieving what you set out to. These goals can be tied to many different KPIs, which is handy if you’re wanting broad results.

You can also specialize the goals to be as specific as you want. This way, you can isolate individual aspects of your marketing strategy and test for success. Whether revenue or not, knowing how well your SEO efforts are going is key to making wise investments in marketing.

6. Average Duration

This is known as session duration, and this KPI helps indicate how engaged your visitors are. You can also look at how many pages they visit when they are on your site. This will help you determine if your content is good and aimed at the right customers.

The more engaging your content, the longer someone will stay and interact with it. The more interaction you have with a customer, the more chance they will become a conversion. Your goal should be to keep them engaged for as long as possible with meaningful content.

7. Position Ranking

The ultimate KPI to watch, positional ranking, can reveal a lot about what is going on with your website. It is important to track position rankings so that you can react to new opportunities. This data will come in at both the page and the keywords level. Both are important.

If a page or keyword is getting a lot of impressions, but you’re not having click-throughs, you know something is wrong. It could be something as simple as the title of the page or the meta description. Correcting this flaw will immediately help improve the performance of your site.

SEO Metrics

There are free and paid services that revolve around delivering metrics to your business. You can research and experiment with the ones that work best for you. Google is famous for having high-quality tools that are free to use.

If you want to take your SEO to the next level, you can hire a professional digital marketing agency. They will understand how to track SEO metrics and what to do to improve them.

If you want to take your business to the next level, contact us.