About 80% of new leads never translate into sales. Without a strong lead nurturing campaign strategy, you could miss the chance to convert leads into paying customers.
Before you can nurture your leads, however, you need to make sure you’ve optimized your strategy for generating leads. Otherwise, your business may never grow. Unfortunately, about 65% of marketers struggle with lead generation.
Are you struggling to generate leads for your business? Read on for the top five tips you need to generate leads through your marketing campaign strategy today!
1. Update Your Website
In order to set your lead nurturing campaign up for success, you first need to consider your target audience. How are consumers finding your brand online?
Chances are, they’re visiting your website to learn more about your products and services. They’ll also review your site to determine if you’re a credible resource. Without brand credibility, consumers might not trust your brand.
If they feel like they can’t trust you, they won’t convert into a lead or sale.
Update your website to provide consumers with the information they need to learn more about your business. Make sure your website is fast, secure, and mobile-optimized, too. Use Google’s Core Web Vitals to improve the user experience (UX) on your site as well.
A well-designed website will function as the backbone of your remaining digital marketing strategy. Without it, you won’t generate leads.
For example, a negative UX will cause people to leave your site without exploring your pages or blog content. When they leave, your bounce rate will begin to increase. A high bounce rate can hurt your search engine optimization (SEO) or pay-per-click (PPC) campaigns.
Instead, make sure your site is easy to navigate and use.
Consider how you’re converting visitors into leads as well. For example, perhaps you’re using a form, pop-up, or click-to-call button. Make sure each conversion opportunity is easy to complete.
You can condense your forms by requesting essential details (name, phone number, email address) only. Make sure the pop-ups you use don’t intrude on the user’s online experience.
2. Create Personalized Content
Creating personalized website content can help you show consumers you understand their needs. It will also allow you to empathize with the problems they’re facing. Then, you can become the consumer’s go-to resource for help.
After reading your content, they might feel more inclined to reach out, allowing you to generate more leads. Your personalized content will benefit your lead nurturing strategy, too. You can continue offering consumers helpful advice and insights on an ongoing basis.
In order to create personalized content, first gather keyword and audience research.
If you’re targeting more than one consumer group, create distinct buyer personas. Imagine each persona as a real customer. Determine their age, gender, income, marital status, and other demographic details.
Research psychographics like the pain points they’re facing, buying behaviors, interests, and hobbies, too.
As you define each buyer persona, gather keyword research to determine what they search for to find your offerings or content online. Then, create content that aligns with their existing needs.
About 74% of consumers get annoyed when web content doesn’t align with their interests, causing them to leave. Over 50% will leave your brand for another if your content doesn’t match their interests.
Another 50%, however, will pay more for products and services once brands provide personally relevant content. Your ROI could improve by eight times while sales could lift by 10%.
3. Use SEM
Once you start creating content for your blog, optimize it. Search engine optimization is a type of search engine marketing (SEM). You can use SEO to improve your organic rankings on search engine result pages.
A strong SEO marketing campaign will help you generate brand awareness, website traffic, and leads. It can also help you nurture your existing leads. Remember, consumers will continue coming back to your site for help or information.
Add a strong call to action at the end of each blog post to convert those readers into customers.
PPC advertising is a form of SEM, too. You can create PPC ads that will appear on Google, websites, or social media platforms.
Use remarketing ads to appear in front of people who previously visited or converted on your website. Appearing in front of these consumers will help you nurture recent leads and existing customers.
4. Know How to Nurture
Once you use your marketing campaigns to generate quality leads, develop your lead nurturing campaign.
First, use targeted content to nurture each buyer persona based on where they are in the sales funnel. Provide these leads with the information they need to make a buying decision.
Develop an omnichannel lead nurturing campaign to appeal to consumers at different touchpoints. Consider:
- Marketing automation
- Email marketing
- Paid remarketing
- Dynamic website content
- Direct sales outreach
- Social media marketing
You can automate many of these processes to nurture your leads.
Make sure you follow up with each lead you generate in a timely manner (either by email or phone). Then, you can convert more inbound leads into qualified sales!
5. Hire an Agency
If you’re struggling to develop a successful lead nurturing campaign, hire an experienced digital marketing agency. They’ll ensure you’re using the most effective techniques for lead generation and nurturing.
Their techniques could improve your ROI over time. Improving your ROI will help your business grow, setting you up for success without stress.
Fresh Leads: Strengthen Your Lead Nurturing Campaign Strategy Today
Remember, to develop a strong lead nurturing campaign strategy, you first need a strategy for generating quality leads. Use these five easy tips to set your marketing campaigns up for success. As you begin generating and nurturing leads, your ROI will improve.
A strong marketing campaign can help your business experience lasting growth!
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