Negative Keywords (Video)
In this online course video, we delve into the concept of negative keywords in Google Ads. We’ll explain that while selecting relevant keywords is crucial for targeting the right audience, it is equally important to exclude certain keywords that are not relevant to the business or may attract unwanted clicks. The video demonstrates how negative keywords can save advertising budget and improve campaign performance by preventing irrelevant impressions and clicks. AVA provides practical examples and strategies for identifying and implementing negative keywords effectively. By the end of the video, viewers will have a clear understanding of the importance of negative keywords and the steps to optimize their Google Ads campaigns by incorporating them.