Google Rank Brain and SEO? What Now?

Google Rank Brain and SEO? What Now?

SEO

Let’s get started with the basic:

What is Rank Brain?

The name suggests it all. It’s the new system developed by Google to rate their content for search results, but there is more than what meets the eye.

The system has a self-learning ability to help you suggest the kind of content that you are looking for.

In tougher words, it is a machine-based learning artificial intelligence system to help Google process its own search results.

Google Rank Brain and SEO Machine Learning, you ask?

In this age of technology, even machines are evolving in ways to be able to keep tabs on you. This is the process where a machine has the ability to learn as it works without the help of human input.

AI and Machine Learning

Are we heading towards the matrix era where people are used as
batteries to power the machine world?
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How Can a Digital Marketing Agency Help Your Business in 2017

How Can a Digital Marketing Agency Help Your Business in 2017

SMDigital

What Can Our Digital Marketing Agency Do For You?

Millions of people go online to search for information, to create and share data, and to save and secure data on a daily basis. With so many people going online all over the world; all the time, the World Wide Web has turned into the world in itself.

Naturally, marketers and advertisers follow where their audience lives, breathes, and socializes.

Before the internet, newspapers ruled the roost, then came radio, followed by TV, which has now lost to the internet as the top advertising choice and will continue to be left behind by online / digital marketing. Those in the advertising agency world of things have evolved with time; such evolution has given birth to Digital Marketing Agencies and a far more sophisticated form of customer marketing online.

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Increase SEO Visibility with Google Products in 2017

Increase SEO Visibility with Google Products in 2017

Local SEO

Improve Your Website’s SEO Visibility

Opening up a business and competing with big name stores and brands in 2017 can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.

Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital marketing strategy to increase their SEO Visibility but also keep up with the “Jones“.

One of the easiest ways to increase your SEO footprint online in 2017 is to add your business to Google Maps and verify your business with a Google My Business listing. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“.

It is important that you verify your GMG Listing as it will open your website to Google’s world of organic rankings and more customer sales! Continue reading

Don’t Sleep on These 3 Digital Marketing Trends

Don’t Sleep on These 3 Digital Marketing Trends

SMDigital

Digital marketing is perhaps the biggest catalyst to enable business startups, small businesses, and big corporations reach immense financial success.

You only need to review the statistics to see the phenomenal role of digital marketing in catapulting businesses to become established and well known brands online and offline.

Until a decade ago, digital marketing was mainly limited to SEO and pay-per click advertising methods.

Since then, several other digital marketing trends and technologies have emerged that present considerable revenue-making possibilities and competitive advantages for firms.

Digital Marketing Trends

  • Social Media Marketing
  • Influencer Marketing
  • Augmented Reality
  • Virtual Reality
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Responsive Web Design
  • Content Marketing
  • Email Marketing
  • Local Search Engine Optimization (SEO)
  • Facebook Advertising
  • Graphic Design
  • And various other digital marketing tactics…. 

This is why it is absolutely crucial that marketers and business owners stay up-to-date with the latest digital marketing trends so they may know exactly what opportunities to take advantage of.

Here we present the top 3 digital marketing trends marketers should know about in 2016.

More Customers Use Mobile Devices

The substantial growth of mobile phones is leading many to access the internet from such devices.

Research from Global Web Index in 2014 noted how smartphone users accounted for 80 percent of internet users, a number that outweighed desktop users.

Businesses have already begun investing in enterprise mobile application development to respond to this growing trend, since mobile applications will enable them to target a considerable number of online traffic.

Moreover, the mobile platform is increasingly seen as a medium through which firms can focus on their SEO efforts.

Google, for example, has launched its algorithm, Mobilegeddon, which gives higher preference to websites that are optimized for the mobile platform.

Therefore, businesses that are looking to invest in cost-effective digital marketing tactics will be eager to invest a greater proportion of their budget on mobile marketing.

Video Marketing

If we have learned one thing about digital marketing in 2015, it was that video marketing has tremendous opportunities for businesses of any size.

With the phenomenal rise of video streaming websites, such as Netflix, Hulu, and Amazon Prime there lie numerous lessons for marketers of companies to enhance their digital marketing activities through the use video marketing. Facebook Live now gives the power of live video to engage customers and fans in a more personal manner.

For a start, video marketing, in comparison to other digital marketing tactics, is more personal and ‘real’ in terms of the component of human interaction.

Customers who watch a video are generally more likely to develop strong emotional connections with brands than those who use images or blogs as their driving digital marketing strategy.

Video-on-Demand technology, hence, will continue to grow in importance, and companies that utilize it will benefit from higher positive customer engagement.

Marketing Automation Part of an Integrated Marketing Strategy

Among all the other evolving digital marketing tactics and methods, the importance of an integrated marketing strategy is expected to be the key theme for 2016.

Marketing automation systems can enable companies of any size to utilize an integrated marketing strategy, owing to the synchronization of all Digital Marketing tactics including Email marketing, Social Media Marketing, Website Marketing, SEO, Pay Per Click Advertising and a lot more.

It can enable companies to benefit from a more consistent digital marketing strategy, resulting in greater brand loyalty and profitability.

End Note

In conclusion, the aforementioned digital marketing trends can help marketers provide fresh opportunities for advancing their marketing efforts.

If marketers are not quick enough in adapting to these trends, then they can suffer competitively and financially. If you are looking to an integrated digital marketing approach please contact Lenny Mauricio at 561-404-9787.

Local SEO – What is it?

Digital Agency Local SEO Web Design

Going deeper, getting more specific – that’s what defines pretty much every aspect of the competitive business world today. The same stands true for Search Engine Optimization (SEO) in the local space too.

Today, businesses not only need to ensure they rank well for the relevant queries, but also in local directory listings, social media and other data aggregators.

Searchers are looking for niche-targeted to geo-specific content based on the neighborhood businesses that they live in; Add conventional SEO, layered in with a responsive website and you have a winning local marketing funnel. Continue reading