2017 Digital Marketing Trends

2017 Digital Marketing Trends

Digital Agency

With digital marketing completely dominating 2016, it is obvious that 2017 will follow with even bigger digital trends in the business world.

With the increasing usage of smartphones, spreading your business message through mobile “screens” is the most effective way of advertising today.

As well as the most cost effective!

If you are looking to expand your business marketing reach in the coming year, here are some of the most popular trends of digital marketing that we will be hearing about in 2017. Continue reading

3 Key Responsive Website Design Practices

Digital Agency SMDigital Web Design

There is little doubt in pointing out that responsive website design is by far, one of the most important elements of a business marketing strategy for online marketing in 2016 and beyond!

In a time when more and more customers are using the internet from their mobile phones, a company’s website is the first thing customers search to get a first impression about the brand and the product or service they are offering.

If the website is poorly designed and is not engaging enough, it can lead to a negative first impression on customers and cause them to easily switch to rival brands.

For this reason, we share the top responsive web design practices you need to be aware of for creating a unique website design experience for your customers.

Responsive Web Design Best Practices

 

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Why Email Marketing is Effective for B2B Companies?

Digital Agency SMDigital

Given the rate which firms have access to new digital marketing methods, e-mail marketing may appear outdated.

We all loved e-mail when we were first introduced to this digital mail of the internet, and, its importance has since been dwarfed by that of other methods such as SEO, SEM (pay-per click advertising), local SEO, social media marketing, and other digital marketing tactics.

Today, social media marketing and mobile marketing are dominating the digital marketing platform, and B2B companies are giving much emphasis on these digital channels for building long-term relationships with their clients.

So where does this leave E-mail marketing?

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8 Tips That Will Improve Your Local SEO Presence

8 Tips That Will Improve Your Local SEO Presence

Digital Agency Local SEO Real Estate SEO

SM Digital Partners is a leading Local SEO services provider for the real estate, education, and medical industries along with the hospitality industry.

So why is Local SEO important for you business?

Local SEO is important as it lays down the foundation for your business website and directory listings to appear and rank locally and organically on Google, Bing, Yahoo, and other search engines. The way an end user or a customer finds your business is important – The Path – they take and the different channels and devices (smartphones, desktop, tablets) they use to find your business information is important.

When establishing a Local SEO campaign it is important to cover your bases with the following 8 tips to improve your online presence locally.  Continue reading

Winning Your Audience with Local SEO

Winning Your Audience with Local SEO

Local SEO Real Estate SMDigital

SEO takes businesses on a never-ending roller coaster ride. If you are not ranking too well on all the search engines (Google, Bing, Yahoo, Aol, DuckDuckGo, etc), your goal as a company using digital marketing tactics is to achieve the top spots on the SERPs while getting ahead of the competition.

If you have already managed to get top rankings, well then, you must continue to “water” your garden and nurture the ongoing SEO process.

A subset of the SEO paradigm, Local SEO is the optimization of your business online for geo-specific searches. It involves getting listed in local business listings / directories, attracting links from local sources, opt-ins from local subscribers, social media marketing etc.

Here are a set of things you need to know about Local SEO: Continue reading

SEO – Do I need it for my Small Business

SEO – Do I need it for my Small Business

Digital Agency Local SEO SEO SMDigital Web Design

Many small business owners think that SEO does not work and will not help in the success of their small business,  therefore they make the critical mistake of not investing in SEO marketing or local SEO either at the beginning of a re-design or with their current website.

Well, what they do not realize is that, depending on the stage that their business is in, they could have organic traffic coming in or their visibility could be very low, with hardly anyone aware of it outside their  immediate circles visiting.

SEO is by far one the most cost-effective way to bring in traffic to your business and increase conversions but it is also the most time consuming that is based on the number of hours an SEO professional has to work on the onsite and offsite SEO for the website.  Continue reading

What Does a Digital Agency Do For Your Business?

What Does a Digital Agency Do For Your Business?

Digital Agency Local SEO SEM SMDigital Web Design

Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee.

To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table. The benefits are indeed quite a few, and here at SM Digital Partners, we are going to dive into exactly what our digital agency offers and what makes us different than most international digital agencies. Continue reading

Maybe it’s Time to Advertise on the Web

Maybe it’s Time to Advertise on the Web

SMDigital

Digital Marketing > Traditional Marketing

If you are a business owner or a manager of a business, you are going to spend money on acquiring customers through the various different channels of marketing, advertising, and promotion. Sometimes it can be difficult to work out which ideas are going to produce the best return on investment, and so you end up trying less than fruitful methods. Continue reading

The Holy Grail of Search Marketing

The Holy Grail of Search Marketing

SMDigital

Our business needs to get on the 1st page of Google!

You thought the mantra of, “If we build it, they will come” would ring true when your small business or Fortune 500 company launched a new website. Days go by, months go by and you notice it’s a real challenge to get the right “eyeballs” to visit your website.

So you think…..

What are all the different solutions that a business can generate to drive more website traffic? Continue reading