Reasons Why SEO Is Still Alive and Kicking!
It is commonly assumed by many experts that search engine optimization (SEO) is dead and that it no longer holds the potential it used to serve as a means of marketing leverage and business growth.
Among the reasons cited for their explanation, search engines including Google, Bing, & Yahoo; have made it more difficult for companies to appear higher on SERPs (search engine results pages).
Furthermore, organic reach has taken a hit as many social networking sites and mobile applications have obtained a major slice of the traffic.
However, there are many reasons to support the view that SEO is alive and still remains an important part of a business’s digital marketing and corporate digital strategy.
Here we look at the top reasons:
Search Engines Still Exist
This is fairly logical; if search engines exist, then the demand for SEO still exists. Despite the rise of mobile applications and social networking sites, there is still a place for SEO, and businesses need to be cognizant of this when considering digital marketing campaigns.
While algorithms might have become more complex, SEO results are still important for businesses looking to achieve a piece of the pie in terms of SERPs.
SEO Accounts for Organic Reach
There are a lot more people browsing through the Internet than ever before. Google alone manages more than 3.5 billion searches per day, and the figure can be expected to rise a lot higher considering that the growth in mobile phone devices is accelerating the Internet usage globally.
As a matter of fact, the percentage of organic reach from SEO supersedes that generated through e-mails, social media sites, and mobile applications.
For this reason, companies that are looking to attract a major percentage of online traffic into customers should invest in SEO campaigns.
Importance of Content Marketing
The necessity of content marketing is proving to be ever more important as firms investing a significant part of their digital marketing budget on blogs, articles, email marketing and videos.
However, for content marketing to be effective, firms need to use links for SEO purposes. This allows businesses to divert traffic to their content more efficiently.
In short, as long as content marketing is around, SEO is still important.
Marketers Will Adapt to New Changes
If there is one truth to why many businesses may choose to neglect their SEO efforts is because how quickly Google and other search engines change.
What worked last year might not work today and could get you a Google penalty!
In the past, obtaining a high rank on search engines was far easier than it is today. Now, search engines have made their SEO ranking algorithms a lot more complex, making it a lot difficult for firms to be organically visible.
But as complex as the new rules and conditions are, marketers will simply adapt to these new changes to make SEO more relevant for them.
For instance, Google has introduced a mobile specific algorithm that gives more precedence to mobile-optimized websites.
This may well translate as an opportunity for firms to exploit the mobile platform for SEO purposes but also give their customers a better user experience.
In conclusion, SEO is far from dead as there are still numerous uses for furthering digital marketing efforts. Instead, it has evolved, and businesses need to familiarize themselves on how to make the most usage of the revised SEO to have an impact on their financial goals.