Technology has evolved quickly after the beginning of the new millennium. Today you can do many things with technology that were not even imaginable before. One of the latest technological developments that is poised to redefine the retail digital and physical landscape is augmented reality and virtual reality.
Tango, Google’s augmented-reality platform, is an example of how the retail world is about to undergo a radical transformation. It uses computer vision to allow mobile device apps to detect the relative position of the devices within a detailed 3D environment.
This can be used for such tasks as in-store navigation, visual presentation, and product related interactive games.
Judging by the amount of money that tech companies have committed to developing augmented reality technology, it can be predicted to greatly change the consumer retail experience.
A lot of people wrongly presume that augmented reality is similar to virtual reality sets such as Microsoft’s Oculus Rift, Samsung Gear VR, and Sony’s PlayStation VR.
The fact is that they are totally different technologies. There are subtle differences between the two that makes them very different.
So, what’s the difference between the two?
Let’s find out. Continue reading