Don’t Sleep on These 3 Digital Marketing Trends

Don’t Sleep on These 3 Digital Marketing Trends

SMDigital

Digital marketing is perhaps the biggest catalyst to enable business startups, small businesses, and big corporations reach immense financial success.

You only need to review the statistics to see the phenomenal role of digital marketing in catapulting businesses to become established and well known brands online and offline.

Until a decade ago, digital marketing was mainly limited to SEO and pay-per click advertising methods.

Since then, several other digital marketing trends and technologies have emerged that present considerable revenue-making possibilities and competitive advantages for firms.

Digital Marketing Trends

  • Social Media Marketing
  • Influencer Marketing
  • Augmented Reality
  • Virtual Reality
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Responsive Web Design
  • Content Marketing
  • Email Marketing
  • Local Search Engine Optimization (SEO)
  • Facebook Advertising
  • Graphic Design
  • And various other digital marketing tactics…. 

This is why it is absolutely crucial that marketers and business owners stay up-to-date with the latest digital marketing trends so they may know exactly what opportunities to take advantage of.

Here we present the top 3 digital marketing trends marketers should know about in 2016.

More Customers Use Mobile Devices

The substantial growth of mobile phones is leading many to access the internet from such devices.

Research from Global Web Index in 2014 noted how smartphone users accounted for 80 percent of internet users, a number that outweighed desktop users.

Businesses have already begun investing in enterprise mobile application development to respond to this growing trend, since mobile applications will enable them to target a considerable number of online traffic.

Moreover, the mobile platform is increasingly seen as a medium through which firms can focus on their SEO efforts.

Google, for example, has launched its algorithm, Mobilegeddon, which gives higher preference to websites that are optimized for the mobile platform.

Therefore, businesses that are looking to invest in cost-effective digital marketing tactics will be eager to invest a greater proportion of their budget on mobile marketing.

Video Marketing

If we have learned one thing about digital marketing in 2015, it was that video marketing has tremendous opportunities for businesses of any size.

With the phenomenal rise of video streaming websites, such as Netflix, Hulu, and Amazon Prime there lie numerous lessons for marketers of companies to enhance their digital marketing activities through the use video marketing. Facebook Live now gives the power of live video to engage customers and fans in a more personal manner.

For a start, video marketing, in comparison to other digital marketing tactics, is more personal and ‘real’ in terms of the component of human interaction.

Customers who watch a video are generally more likely to develop strong emotional connections with brands than those who use images or blogs as their driving digital marketing strategy.

Video-on-Demand technology, hence, will continue to grow in importance, and companies that utilize it will benefit from higher positive customer engagement.

Marketing Automation Part of an Integrated Marketing Strategy

Among all the other evolving digital marketing tactics and methods, the importance of an integrated marketing strategy is expected to be the key theme for 2016.

Marketing automation systems can enable companies of any size to utilize an integrated marketing strategy, owing to the synchronization of all Digital Marketing tactics including Email marketing, Social Media Marketing, Website Marketing, SEO, Pay Per Click Advertising and a lot more.

It can enable companies to benefit from a more consistent digital marketing strategy, resulting in greater brand loyalty and profitability.

End Note

In conclusion, the aforementioned digital marketing trends can help marketers provide fresh opportunities for advancing their marketing efforts.

If marketers are not quick enough in adapting to these trends, then they can suffer competitively and financially. If you are looking to an integrated digital marketing approach please contact Lenny Mauricio at 561-404-9787.

Reasons Why SEO Is Still Alive and Kicking!

Reasons Why SEO Is Still Alive and Kicking!

Digital Agency SEO SMDigital

It is commonly assumed by many experts that search engine optimization (SEO) is dead and that it no longer holds the potential it used to serve as a means of marketing leverage and business growth.

Among the reasons cited for their explanation, search engines including Google, Bing, & Yahoo; have made it more difficult for companies to appear higher on SERPs (search engine results pages).

Furthermore, organic reach has taken a hit as many social networking sites and mobile applications have obtained a major slice of the traffic.

However, there are many reasons to support the view that SEO is alive and still remains an important part of a business’s digital marketing and corporate digital strategy.

Here we look at the top reasons: Continue reading

3 Key Responsive Website Design Practices

Digital Agency SMDigital Web Design

There is little doubt in pointing out that responsive website design is by far, one of the most important elements of a business marketing strategy for online marketing in 2016 and beyond!

In a time when more and more customers are using the internet from their mobile phones, a company’s website is the first thing customers search to get a first impression about the brand and the product or service they are offering.

If the website is poorly designed and is not engaging enough, it can lead to a negative first impression on customers and cause them to easily switch to rival brands.

For this reason, we share the top responsive web design practices you need to be aware of for creating a unique website design experience for your customers.

Responsive Web Design Best Practices

 

Continue reading

Why Email Marketing is Effective for B2B Companies?

Digital Agency SMDigital

Given the rate which firms have access to new digital marketing methods, e-mail marketing may appear outdated.

We all loved e-mail when we were first introduced to this digital mail of the internet, and, its importance has since been dwarfed by that of other methods such as SEO, SEM (pay-per click advertising), local SEO, social media marketing, and other digital marketing tactics.

Today, social media marketing and mobile marketing are dominating the digital marketing platform, and B2B companies are giving much emphasis on these digital channels for building long-term relationships with their clients.

So where does this leave E-mail marketing?

Continue reading

3 Signs to Tell your SEO is Outdated and What to Do About It

SMDigital

SEO may be effective for increasing your search ranking on the different search engines such as Google, Bing, Yahoo, and other sites. But, if you are not careful, your SEO will become outdated as quickly as leaving your eggs to rot under the sun.

As a business owner, your need to enhance your organic search visibility for your brand, local business or eCommerce website is crucial for increasing traffic to your website that will achieve greater sales conversions.  Search Engine Optimization

Without it, you will be leaving the door open
for your competitors to take the lead in the
competition and make it more challenging for
you to accomplish your digital marketing goals.

It is essential that you are aware of the following
signs to determine if your SEO practices need updating.

High Keyword Density

It may have been easy for you to enhance your search engine ranking results by stuffing keywords as much as possible into your content in the past, but it certainly isn’t the case now.

High keyword density overloads your content with unnecessary and irrelevant usage of keywords to the point that Google and other search engine will lower your organic search engine rankings.

Google has introduced algorithms that can detect the amount of keywords used in a blog, website, or video and use it as a criteria for organic ranking results.

Businesses must be balanced in their keyword usage approach. Depending on the amount of words, a keyword should not be used more than 3 times.

General Keywords

Your keyword density may not be in excess, but you are still surprised to see that your content does not appear high in search results. One explanation for this could be that your content lacks the use of specific keywords to promote your particular products or services.

Google’s algorithms rank content based on how closely the keyword match the product or service you intend to promote. The greater the relevancy, the higher will be your search results and vice versa.

A good technique in this case is to use a combination of general and specific keywords. If you are promoting dog food for puppies, don’t use a general keyword, such as ‘dog food’. Rather, use it alongside a more specific keyword, such as ‘dog food for puppies’.

Poor Browsing Experience

A more hidden indication that your SEO is outdated is if customers suffer from a poor browsing experience. The impact of your SEO extends to the effectiveness of your visitors’ browsing experience from both mobile, tablet, and desktop computers.

No matter how effectively you tie keywords into your content, your SEO will take a hit if your website takes too much time to load, has too many dead links, or is not appealing enough to give a captivating customer experience.

Take time to consider elements that will be useful for enhancing the experience of your visitors. Make sure your website and / or  landing page is optimized for SEO purposes, along with a strong call-to-action, and a mix of engaging images and graphics.

“4 Tips 4” Effective Responsive Web Design

“4 Tips 4” Effective Responsive Web Design

Digital Agency SMDigital Web Design

In the era of fast paced technological advancement, keeping up with the modernization and upgrading of technological devices is a need so profound no business can ignore it.

Think about how many different smartphones you’ve gone through over the last few years. Imagine how the smartphone has helped improve your life with all the information in the world at your fingertips.

And it’s just the beginning.

With the iPhone currently on version 6s and they are coming out with version 7 soon.With the adaptation of smartphones and tablets, internet usage over all has witnessed a major shift in its patterns and behavior. And Google has taken note with their major algorithm update for mobile searches. If your website was not complaint there could be a chance that Google would punish you.

You need not necessarily log onto a site on your PC to access it – it’s right there in your palm. This has revolutionized web design strategies and practices as well, which are now directed towards these gadgets to cater to the majority of smartphone users, which are plenty!

A responsive web design is the layout of a website that provides optimal viewing experience to the users on any gadget they may be using. Whether you are on your desktop, iPad or tablet, or smartphone, your website will scale into proportion for the device you are viewing from.

This is more common a phenomenon in today’s time with the advent of smartphone and tablet culture all over the world. Companies are trying to get down to business with their responsive web design so as to ensure that the lay out, text, and graphics of a website automatically adjusts to the different size of screens out there.

What can you do to make your responsive web design better?

1.    Define Purpose

Defining purpose for your responsive web design makes it easier to focus on the targeted elements that need to be restructured in a website. Each section of the website should represent the ultimate purpose (collection of customer feedback, providing information, entertainment, online transactions etc). Effective responsive web design involves definition of purpose of the entire website, first thing but also how the end user will interact with the site in terms of conversion.

2.    The Content Comes Along With Design

When designing a responsive web design, many companies wait to let the professionals work their way and get done with it before they start adding content to their site. However, it would be a splendid idea to create content along with your design so to give it a more meaningful look (the design) and make it sound in cohesion with the entire content of your design. It also cuts down the time it takes to deliver a website to a client or partner.

3.    The Effective Image

When discussing responsive web design, images are what come to the mind instantly. Choosing the right images is one thing but developing images based on a size that fits all the devices gets a bit tricky- but is necessary anyhow. Adding pictures, infographics, and videos could enhance the quality of your website but it also has to be kept in consideration to select the images and other graphic elements with the size that is mobile friendly and easily adjusted to different screen sizes.

4.    Compression of Elements To Enhance Loading

Along with images, various elements of the website are compressed in responsive website designing. So to ensure the site works well with low as well as high bandwidth — and that reduced file sizes may fit any gadget’s display and speed — programs are used to compress the files. Programs such as GZIP allow web designers to compress the site elements to make it accessible to any type of mobile devices.

For more information on how SM Digital Partners can help your business transcend into the 21st century please call us at 954-606-5980.

 

 

Increase Your Website Ranking

Increase Your Website Ranking

Digital Agency Local SEO SEO SMDigital

Welcome to 2016! Here at SM Digital Partners we are ready for the year ahead of us thinking about how innovation will be used to maximize our partner clients overall website ranking with “traditional” digital tactics like SEO, SEM, Web Design but also expand our horizons into augmented reality and interactive media.

As technology allows the average day computer user and business owner to easily setup a fully functional responsive website; usually a WordPress or SquareSpace website. Because of in-experience or in a hurry to finish their website, SEO 101 sometimes get overlooked.

These best practice SEO 101 tactics will help your website ranking not only organically but also locally. Lets now take a look at how a business owner like yourself can easily upgrade their website ranking though these 3 easy website ranking tactics.

Increase your Website Ranking through SEO

On-page SEO

By optimizing the ad copy and content of your website you can be sure to gain more organic traffic to your website. With On page SEO, there will be tasks that your programmer or developer will need to help you with such as increasing your website web speed (Check your Website Speedand other technical SEO tactics that deal with compression and image reduction, etc.

This blog post is about you, the business owner, who likes to take a hands on approach with their website. If you are one of those business owners that use WordPress, there are plugins that will help you optimize all of the technical SEO aspects, so don’t worry or just hire a professional digital agency.

One of the key factors to increasing your website ranking is to maximize your SEO “friendliness” on your website. The easiest way to optimize your website is ::

  • Create educating copy on your website that answers your target markets questions. Ask yourself this, “Would I trust and / or buy from my website”? If say no, you’ve got some work to do!
  • Use descriptive copy for your Alt Image tags and make sure to save your image with a keyword
  • For optimized meta tags, use under 60 characters for your title tag, use under 160 characters in the meta description, and under 200 characters for your meta keywords. Use these two tools with that – Letter Count and Moz Title Tag Tool.

Off­-page SEO

One of the best ways to gain authority is to build up your link portfolio through high domain authority websites, local business listings, Google My Business, press releases and in some cases article directories.

If you want to check your local business rankings, feel free to use our Free Local SEO Tool by clicking here. With off page SEO, it is important to increase your SEO Visibility through Local SEO tactics such as:

  • Online Reviews from sites like Google My Business, Yelp!, and Facebook to name a few will help show how your business is from the eyes of happy or un-happy customers.
  • Data Aggregators like Factual and Axciom supply your NAP (name, address, phone number) to 100s of websites, GPS maps and more to be listed. Some of these local data aggregators are Free!
  • Optimizing your Maps whether its Google Maps or Apple Maps, making sure your Map information is correct and update is one quick way to increase your local SEO visibility!
  • Press Releases continue to boost your website ranking by amplifying your message to 100s if not 1000s of media entities ranging from Google News to your local, regional newspaper. Just don’t over use this digital marketing tactic!

Social Media Optimization (SMO)

Social Media is HUGE! It’s big enough that my mother and father use Facebook to communicate with their friends and family! One of the easiest ways to increase your website ranking is to make sure you register all your “Social Nodes”. Usually these profiles will allow you to add a link to your profile but also use your profile to submit content, like a status update on Facebook.

By using the power of social media to tell your businesses story will help gain awareness of your business online but also locally. It is important to think of social media as a community of potential customers right in your backyard but also around the world!

Website Audit

If your business is curious to see how you or your competitors are doing online, please call SM Digital Partners at 561.404.9787 for a free complimentary web audit.

Continue reading

Increase SEO Visibility with Google Maps, Google My Business

Increase SEO Visibility with Google Maps, Google My Business

Digital Agency Local SEO SMDigital

Opening up a business and competing with big name stores and brands can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.

Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital strategy to increase their SEO Visibility but also keep up with the “Jones”.

One of the easiest ways to increase your footprint online is to add your business to Google Maps and verify your business with a Google My Business account. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“. Continue reading

Winning Your Audience with Local SEO

Winning Your Audience with Local SEO

Local SEO Real Estate SMDigital

SEO takes businesses on a never-ending roller coaster ride. If you are not ranking too well on all the search engines (Google, Bing, Yahoo, Aol, DuckDuckGo, etc), your goal as a company using digital marketing tactics is to achieve the top spots on the SERPs while getting ahead of the competition.

If you have already managed to get top rankings, well then, you must continue to “water” your garden and nurture the ongoing SEO process.

A subset of the SEO paradigm, Local SEO is the optimization of your business online for geo-specific searches. It involves getting listed in local business listings / directories, attracting links from local sources, opt-ins from local subscribers, social media marketing etc.

Here are a set of things you need to know about Local SEO: Continue reading

SEO – Do I need it for my Small Business

SEO – Do I need it for my Small Business

Digital Agency Local SEO SEO SMDigital Web Design

Many small business owners think that SEO does not work and will not help in the success of their small business,  therefore they make the critical mistake of not investing in SEO marketing or local SEO either at the beginning of a re-design or with their current website.

Well, what they do not realize is that, depending on the stage that their business is in, they could have organic traffic coming in or their visibility could be very low, with hardly anyone aware of it outside their  immediate circles visiting.

SEO is by far one the most cost-effective way to bring in traffic to your business and increase conversions but it is also the most time consuming that is based on the number of hours an SEO professional has to work on the onsite and offsite SEO for the website.  Continue reading