How A Business Blog Will Help Your Bottom Line

How A Business Blog Will Help Your Bottom Line

Digital Agency Local SEO SEO

Content marketing has quickly become a main player in the field of digital marketing, owing to the fact that a customers engagement is more than 5 seconds.

Even ’til this day, the written word will always enchant and enhance a reader or a blog reader.

Businesses, whether small or large have as a result, an increasing appetite for content marketing. Companies are hiring either in-house content specialists or using highly-trained writers to make use of the following digital marketing channels :

  • Website Copy
  • Blogging
  • Email Copywriting
  • Social Media Copywriting
  • AdWords Ad Copywriting
  • And Sooooooooooooooooooo On…..

All these different forms of writing, is a means for businesses to speak their distinct voice whether through a weekly email newsletter, or frequent Facebook posts or just a good ole’ blog post, regardless the method, the bottom line is to drive customer engagement.

5 Benefits of a Business Blog

Google is always changing how they display search results and what it shows you, the consumer of “Search” queries. You can learn more about Google’s latest change that removed righthand side paid AdWords.

Since Google uses a special algorithm to determine search results, one thing that we do know is what Google likes to see in terms of words on your website and on blogs.

Having been in business for over 10 years as a digital agency, SM Digital Partners has learned over time that there is one thing a business owner knows best and that is his own business and industry.

A chef or restaurant owner could probably create an effective content marketing funnel in no time if they just took the time or had the knowledge to do it.

This can actually be said with any business! 

So if you are new to business blogging or wanting to learn a little bit more about why writing a business blog will be of value to your business, here are 5 benefits that blogging can provide to your business :

1)  Increase SEO

Blogging is perhaps the best means of boosting your SEO efforts. This is because, through blogging, you can add all the important elements, such as keywords, meta-tags, meta-description, and links, which all are attributions to allow you to rank organically higher in search engine results.

This allows businesses to increase its customer reach and enhance visibility, both of which are important for developing brands whether nationwide or locally. Blogging will possibly increase the number of organic keywords that Google is indexing. Another great way to increase your “SEO Visibility” is to implement a Google My Business strategy.

One thing to remember is that businesses need to ensure that they make use of the right SEO practices to be able to enhance its visibility within search engine results. For example, you should not overpopulate your business blogs with keywords as that will reduce your chances of landing at a better organic position within the search results.

2)  Develop Meaningful Relationships

Blogging and email marketing can be powerful means of developing stronger relationships with current and potential customers.

Whether its monthly newsletters or posting relevant, engaging blog content it must have dialog that includes asking customers intriguing questions and providing them with effective solutions to their problems is the best way of building bridges with them, gaining credibility and trust in their eyes.

Customer satisfaction lies at the core of marketing, and blogging can play a very important role in answering questions about products, services, or complaints. Furthermore, blogging offers two-way communication to customers who are able to respond in the comments feed or Facebook comments section.

A business can answer their customers questions which can build rapport and transparency but also gives a person like quality. Customers, as a result, will have foster a better relationship with your business and be more in a top of the mind position to buy their products and services when the time is right.

3)  Improve Conversion Rates

Following from the previous point, the increased customer satisfaction and engagement will also have the impact of increasing conversion rates.

Generally, businesses suffer from poor conversion rates simply because they are unaware about call to actions or not a clear path to conversion (poor marketing funnel). Customers, as a result, cannot develop positive impressions and refrain from purchasing from them.

Blogging, however, is the complete opposite.

Customers can acquire information on their own without being pressured to buy a particular brand and service. The beauty of blogging is that customers are searching and finding information in their own manner with their own way of doing things. A great look at this phenomenon is an eBook called the ZMOT – You can learn more about ZMOT.

4)  Become an Industry Leader

Posting content on your business blog regularly with an aim to provide your readers with solutions to their tough problems will help your business position itself as industry leaders. One of the best examples of this is the inbound marketing specialist firm, HubSpot.

Through a series of interactive blog posts that provide effective solutions in maximizing inbound marketing techniques, HubSpot has earned itself as the industry specialist in digital marketing practices.

5)  Achieve A Higher ROI

A business that uses daily blogging will also possibly benefit from a higher ROI. This is frankly done through consistent blogging as it is a very highly cost-effective marketing channel that can penetrate easily across a large number of customers. Businesses, therefore, can save considerable marketing expenses by aggressively pursuing blogging. It is not for the faint of heart and if you don’t like to write, it might become a very difficult task.

Increase Your Website Ranking

Increase Your Website Ranking

Digital Agency Local SEO SEO SMDigital

Welcome to 2016! Here at SM Digital Partners we are ready for the year ahead of us thinking about how innovation will be used to maximize our partner clients overall website ranking with “traditional” digital tactics like SEO, SEM, Web Design but also expand our horizons into augmented reality and interactive media.

As technology allows the average day computer user and business owner to easily setup a fully functional responsive website; usually a WordPress or SquareSpace website. Because of in-experience or in a hurry to finish their website, SEO 101 sometimes get overlooked.

These best practice SEO 101 tactics will help your website ranking not only organically but also locally. Lets now take a look at how a business owner like yourself can easily upgrade their website ranking though these 3 easy website ranking tactics.

Increase your Website Ranking through SEO

On-page SEO

By optimizing the ad copy and content of your website you can be sure to gain more organic traffic to your website. With On page SEO, there will be tasks that your programmer or developer will need to help you with such as increasing your website web speed (Check your Website Speedand other technical SEO tactics that deal with compression and image reduction, etc.

This blog post is about you, the business owner, who likes to take a hands on approach with their website. If you are one of those business owners that use WordPress, there are plugins that will help you optimize all of the technical SEO aspects, so don’t worry or just hire a professional digital agency.

One of the key factors to increasing your website ranking is to maximize your SEO “friendliness” on your website. The easiest way to optimize your website is ::

  • Create educating copy on your website that answers your target markets questions. Ask yourself this, “Would I trust and / or buy from my website”? If say no, you’ve got some work to do!
  • Use descriptive copy for your Alt Image tags and make sure to save your image with a keyword
  • For optimized meta tags, use under 60 characters for your title tag, use under 160 characters in the meta description, and under 200 characters for your meta keywords. Use these two tools with that – Letter Count and Moz Title Tag Tool.

Off­-page SEO

One of the best ways to gain authority is to build up your link portfolio through high domain authority websites, local business listings, Google My Business, press releases and in some cases article directories.

If you want to check your local business rankings, feel free to use our Free Local SEO Tool by clicking here. With off page SEO, it is important to increase your SEO Visibility through Local SEO tactics such as:

  • Online Reviews from sites like Google My Business, Yelp!, and Facebook to name a few will help show how your business is from the eyes of happy or un-happy customers.
  • Data Aggregators like Factual and Axciom supply your NAP (name, address, phone number) to 100s of websites, GPS maps and more to be listed. Some of these local data aggregators are Free!
  • Optimizing your Maps whether its Google Maps or Apple Maps, making sure your Map information is correct and update is one quick way to increase your local SEO visibility!
  • Press Releases continue to boost your website ranking by amplifying your message to 100s if not 1000s of media entities ranging from Google News to your local, regional newspaper. Just don’t over use this digital marketing tactic!

Social Media Optimization (SMO)

Social Media is HUGE! It’s big enough that my mother and father use Facebook to communicate with their friends and family! One of the easiest ways to increase your website ranking is to make sure you register all your “Social Nodes”. Usually these profiles will allow you to add a link to your profile but also use your profile to submit content, like a status update on Facebook.

By using the power of social media to tell your businesses story will help gain awareness of your business online but also locally. It is important to think of social media as a community of potential customers right in your backyard but also around the world!

Website Audit

If your business is curious to see how you or your competitors are doing online, please call SM Digital Partners at 561.404.9787 for a free complimentary web audit.

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Increase SEO Visibility with Google Maps, Google My Business

Increase SEO Visibility with Google Maps, Google My Business

Digital Agency Local SEO SMDigital

Opening up a business and competing with big name stores and brands can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.

Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital strategy to increase their SEO Visibility but also keep up with the “Jones”.

One of the easiest ways to increase your footprint online is to add your business to Google Maps and verify your business with a Google My Business account. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“. Continue reading

8 Tips That Will Improve Your Local SEO Presence

8 Tips That Will Improve Your Local SEO Presence

Digital Agency Local SEO Real Estate SEO

SM Digital Partners is a leading Local SEO services provider for the real estate, education, and medical industries along with the hospitality industry.

So why is Local SEO important for you business?

Local SEO is important as it lays down the foundation for your business website and directory listings to appear and rank locally and organically on Google, Bing, Yahoo, and other search engines. The way an end user or a customer finds your business is important – The Path – they take and the different channels and devices (smartphones, desktop, tablets) they use to find your business information is important.

When establishing a Local SEO campaign it is important to cover your bases with the following 8 tips to improve your online presence locally.  Continue reading

Winning Your Audience with Local SEO

Winning Your Audience with Local SEO

Local SEO Real Estate SMDigital

SEO takes businesses on a never-ending roller coaster ride. If you are not ranking too well on all the search engines (Google, Bing, Yahoo, Aol, DuckDuckGo, etc), your goal as a company using digital marketing tactics is to achieve the top spots on the SERPs while getting ahead of the competition.

If you have already managed to get top rankings, well then, you must continue to “water” your garden and nurture the ongoing SEO process.

A subset of the SEO paradigm, Local SEO is the optimization of your business online for geo-specific searches. It involves getting listed in local business listings / directories, attracting links from local sources, opt-ins from local subscribers, social media marketing etc.

Here are a set of things you need to know about Local SEO: Continue reading

SEO – Do I need it for my Small Business

SEO – Do I need it for my Small Business

Digital Agency Local SEO SEO SMDigital Web Design

Many small business owners think that SEO does not work and will not help in the success of their small business,  therefore they make the critical mistake of not investing in SEO marketing or local SEO either at the beginning of a re-design or with their current website.

Well, what they do not realize is that, depending on the stage that their business is in, they could have organic traffic coming in or their visibility could be very low, with hardly anyone aware of it outside their  immediate circles visiting.

SEO is by far one the most cost-effective way to bring in traffic to your business and increase conversions but it is also the most time consuming that is based on the number of hours an SEO professional has to work on the onsite and offsite SEO for the website.  Continue reading

What Does a Digital Agency Do For Your Business?

What Does a Digital Agency Do For Your Business?

Digital Agency Local SEO SEM SMDigital Web Design

Business owners, both veterans and those who are just starting out, are often faced with the online marketing question of whether they should go hire a digital agency, or make the relevant efforts in-house by hiring an employee.

To be able to answer that, one needs to truly understand exactly what a digital agency can bring to the table. The benefits are indeed quite a few, and here at SM Digital Partners, we are going to dive into exactly what our digital agency offers and what makes us different than most international digital agencies. Continue reading

Top Real Estate Digital Marketing Trends for 2015

Top Real Estate Digital Marketing Trends for 2015

Digital Agency Local SEO Real Estate Web Design

2014 was a highly successful year for pretty much everyone involved in the real estate industry, especially here at SM Digital Partners, where we helped our real estate developer partners close over $50 million dollars in luxury real estate transactions.

The fantastic response and growth of the real estate industry brought forth new concepts and marketing trends, as well as ideas for real estate digital marketing. Initially, the adoption rate of digital marketing was very slow, which now they are the latest and most popular trends in helping to sell real estate.

Being able to drive your marketing message to an audience that wants to see your message creates a much more targeted and engaged audience that will hopefully lead to a real estate sale! Continue reading

Local SEO – What is it?

Digital Agency Local SEO Web Design

Going deeper, getting more specific – that’s what defines pretty much every aspect of the competitive business world today. The same stands true for Search Engine Optimization (SEO) in the local space too.

Today, businesses not only need to ensure they rank well for the relevant queries, but also in local directory listings, social media and other data aggregators.

Searchers are looking for niche-targeted to geo-specific content based on the neighborhood businesses that they live in; Add conventional SEO, layered in with a responsive website and you have a winning local marketing funnel. Continue reading