IBM Watson Helping Business with Marketing Solutions

IBM Watson Helping Business with Marketing Solutions

Digital Agency

What is IBM Watson?

IBM’s Watson named after their first CEO Thomas J. Watson, is a computer system that was developed in 2011. Watson is a computer system that is able to answer any questions asked of it, in a natural language.

The system was able to win a prize of a million dollars when it competed on the show Jeopardy against former winners. The Watson IBM system may very well be a genius and help you answer any question in the world, but what are the ways with which this system can help you market better in 2017?

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Increase Your Website Ranking in 2017

Increase Your Website Ranking in 2017

Digital Agency

It’s the second quarter of 2017!

The mobile revolution is happening a lot quicker than anyone could imagine.

Robots and Articifial Intelligence are doing the work of humans.

Here at SM Digital Partners, a digital marketing agency in Delray Beach, FL;  we are ready for the future ahead of us.

Since 2003, we’ve been at the forefront of innovating our partner clients potential through “traditionaldigital marketing tactics like SEO, SEM, Social Media, Email Marketing, andResponsive Web Design but also expanded our horizons into augmented reality, interactive media, and virtual reality.

Real Estate Augmented Reality

Technology has advanced so quickly that it allows your average day computer user and business owner to easily setup a fully functional responsive website; it’s usually a WordPress, Wix or Squarespace website.

Because of inexperience or in a hurry to finish their website, SEO 101 sometimes get overlooked.

In 2017 it is even more important to follow these best practice for SEO 101. It will help your website ranking not only organically but also locally. Lets now take a look at how a business owner like yourself can easily upgrade their website ranking

Lets now take a look at how a business owner like yourself can easily upgrade their website ranking through these 3 easy website ranking tactics.

Increase your Website Ranking through SEO

On-page SEO

By optimizing the ad copy and content of your website you can be sure to gain more organic traffic to your website. With On page SEO, there will be tasks that your programmer or developer will need to help you with such as increasing your website web speed (Check your Website Speedand other technical SEO tactics that deal with compression and image reduction, etc.

This blog post is about you, the business owner, who likes to take a hands-on approach with their website. If you are one of those business owners that use WordPress, there are plugins that will help you optimize all of the technical SEO aspects, so don’t worry or just hire a professional digital marketing agency.

One of the key factors to increasing your website ranking is to maximize your SEO “friendliness” on your website. The easiest way to optimize your website is ::

  • Create educating copy on your website that answers your target markets questions. Ask yourself this, “Would I trust and / or buy from my website”? If say no, you’ve got some work to do!
  • Use descriptive copy for your Alt Image tags and make sure to save your image with a keyword
  • For optimized meta tags, use under 60 characters for your title tag, use under 160 characters in the meta description, and under 200 characters for your meta keywords. Use these two tools with that – Letter Count and Moz Title Tag Tool.

Off­-page SEO

One of the best ways to gain authority is to build up your link portfolio through high domain authority websites, local business listings, Google My Business, Image SEO, press releases and in some cases article directories.

If you want to check your local business rankings, feel free to use our Free Local SEO Tool by clicking here. With off page SEO, it is important to increase your SEO Visibility through Local SEO tactics such as:

  • Online Reviews from sites like Google My Business, Yelp!, and Facebook to name a few will help show how your business is from the eyes of happy or un-happy customers.
  • Data Aggregators like Factual and Axciom supply your NAP (name, address, phone number) to 100s of websites, GPS maps and more to be listed. Some of these local data aggregators are Free!
  • Optimizing your Maps whether its Google Maps or Apple Maps, making sure your Map information is correct and update is one quick way to increase your local SEO visibility!
  • Press Releases continue to boost your website ranking by amplifying your message to 100s if not 1000s of media entities ranging from Google News to your local, regional newspaper. Just don’t over use this digital marketing tactic!

Social Media Optimization (SMO)

Social Media is HUGE! It’s big enough that my mother and father use Facebook to communicate with their friends and family! One of the easiest ways to increase your website ranking is to make sure you register all your “Social Nodes”. Usually these profiles will allow you to add a link to your profile but also use your profile to submit content, like a status update on Facebook.

By using the power of social media to tell your businesses story will help gain awareness of your business online but also locally. It is important to think of social media as a community of potential customers right in your backyard but also around the world!

Free Website Audit

If your business wants to make a splash in 2017 when it comes to your digital marketing presence, it’s paramount that you know where you stand when it comes to your website online and your competitors.

To see how you or your competitors are doing online, please call SM Digital Partners at 561.404.9787 for a free complimentary web audit.

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2017 Digital Marketing Trends

2017 Digital Marketing Trends

Digital Agency

With digital marketing completely dominating 2016, it is obvious that 2017 will follow with even bigger digital trends in the business world.

With the increasing usage of smartphones, spreading your business message through mobile “screens” is the most effective way of advertising today.

As well as the most cost effective!

If you are looking to expand your business marketing reach in the coming year, here are some of the most popular trends of digital marketing that we will be hearing about in 2017. Continue reading

Reasons Why SEO Is Still Alive and Kicking!

Reasons Why SEO Is Still Alive and Kicking!

Digital Agency SEO SMDigital

It is commonly assumed by many SEO experts that search engine optimization (SEO) is dead and that it no longer holds the potential it used to have as a means of digital marketing leverage and business growth.

Among the reasons cited for their explanation, search engines including Google, Bing, & Yahoo; have made it more difficult for SEO companies and brands to appear higher in SERPs (search engine results pages).

Furthermore, organic SEO reach has taken a hit as many social networking sites and mobile applications have obtained a major slice of the traffic.

Think about your daily mobile Facebook or Twitter or Pinterest consumption.

However, there are many reasons to support the view that SEO is alive and still remains an important part of a business’s integrated marketing strategy.

Here we look at the top reasons why SEO is just getting started: Continue reading

Tips for Coming Up With a Business Startup That You Love

Digital Agency

The prospect of starting a business startup that you love and being your own boss is very attractive here in the United States.

However, without a good business idea, your vision of becoming a successful entrepreneur is limited. This is because there are many entrepreneurs, but only a few are successful because they came up with a great business idea or startup to begin with.

Coming up with a good business idea can be overwhelming!

However, the key is to get your mind thinking. This involves making use of opportunities as they come by or digging a little deeper and tapping into unmet market demands.

So if you want to come up with a good business startup, here are a few tips you need to look at. Continue reading

3 Key Responsive Website Design Practices

Digital Agency SMDigital Web Design

There is little doubt in pointing out that responsive website design is by far, one of the most important elements of a business marketing strategy for online marketing in 2016 and beyond!

In a time when more and more customers are using the internet from their mobile phones, a company’s website is the first thing customers search to get a first impression about the brand and the product or service they are offering.

If the website is poorly designed and is not engaging enough, it can lead to a negative first impression on customers and cause them to easily switch to rival brands.

For this reason, we share the top responsive web design practices you need to be aware of for creating a unique website design experience for your customers.

Responsive Web Design Best Practices

 

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Why Email Marketing is Effective for B2B Companies?

Digital Agency SMDigital

Given the rate which firms have access to new digital marketing methods, e-mail marketing may appear outdated.

We all loved e-mail when we were first introduced to this digital mail of the internet, and, its importance has since been dwarfed by that of other methods such as SEO, SEM (pay-per click advertising), local SEO, social media marketing, and other digital marketing tactics.

Today, social media marketing and mobile marketing are dominating the digital marketing platform, and B2B companies are giving much emphasis on these digital channels for building long-term relationships with their clients.

So where does this leave E-mail marketing?

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How A Business Blog Will Help Your Bottom Line

How A Business Blog Will Help Your Bottom Line

Digital Agency Local SEO SEO

Content marketing has quickly become a main player in the field of digital marketing, owing to the fact that a customers engagement is more than 5 seconds.

Even ’til this day, the written word will always enchant and enhance a reader or a blog reader.

Businesses, whether small or large have as a result, an increasing appetite for content marketing. Companies are hiring either in-house content specialists or using highly-trained writers to make use of the following digital marketing channels :

  • Website Copy
  • Blogging
  • Email Copywriting
  • Social Media Copywriting
  • AdWords Ad Copywriting
  • And Sooooooooooooooooooo On…..

All these different forms of writing, is a means for businesses to speak their distinct voice whether through a weekly email newsletter, or frequent Facebook posts or just a good ole’ blog post, regardless the method, the bottom line is to drive customer engagement.

5 Benefits of a Business Blog

Google is always changing how they display search results and what it shows you, the consumer of “Search” queries. You can learn more about Google’s latest change that removed righthand side paid AdWords.

Since Google uses a special algorithm to determine search results, one thing that we do know is what Google likes to see in terms of words on your website and on blogs.

Having been in business for over 10 years as a digital agency, SM Digital Partners has learned over time that there is one thing a business owner knows best and that is his own business and industry.

A chef or restaurant owner could probably create an effective content marketing funnel in no time if they just took the time or had the knowledge to do it.

This can actually be said with any business! 

So if you are new to business blogging or wanting to learn a little bit more about why writing a business blog will be of value to your business, here are 5 benefits that blogging can provide to your business :

1)  Increase SEO

Blogging is perhaps the best means of boosting your SEO efforts. This is because, through blogging, you can add all the important elements, such as keywords, meta-tags, meta-description, and links, which all are attributions to allow you to rank organically higher in search engine results.

This allows businesses to increase its customer reach and enhance visibility, both of which are important for developing brands whether nationwide or locally. Blogging will possibly increase the number of organic keywords that Google is indexing. Another great way to increase your “SEO Visibility” is to implement a Google My Business strategy.

One thing to remember is that businesses need to ensure that they make use of the right SEO practices to be able to enhance its visibility within search engine results. For example, you should not overpopulate your business blogs with keywords as that will reduce your chances of landing at a better organic position within the search results.

2)  Develop Meaningful Relationships

Blogging and email marketing can be powerful means of developing stronger relationships with current and potential customers.

Whether its monthly newsletters or posting relevant, engaging blog content it must have dialog that includes asking customers intriguing questions and providing them with effective solutions to their problems is the best way of building bridges with them, gaining credibility and trust in their eyes.

Customer satisfaction lies at the core of marketing, and blogging can play a very important role in answering questions about products, services, or complaints. Furthermore, blogging offers two-way communication to customers who are able to respond in the comments feed or Facebook comments section.

A business can answer their customers questions which can build rapport and transparency but also gives a person like quality. Customers, as a result, will have foster a better relationship with your business and be more in a top of the mind position to buy their products and services when the time is right.

3)  Improve Conversion Rates

Following from the previous point, the increased customer satisfaction and engagement will also have the impact of increasing conversion rates.

Generally, businesses suffer from poor conversion rates simply because they are unaware about call to actions or not a clear path to conversion (poor marketing funnel). Customers, as a result, cannot develop positive impressions and refrain from purchasing from them.

Blogging, however, is the complete opposite.

Customers can acquire information on their own without being pressured to buy a particular brand and service. The beauty of blogging is that customers are searching and finding information in their own manner with their own way of doing things. A great look at this phenomenon is an eBook called the ZMOT – You can learn more about ZMOT.

4)  Become an Industry Leader

Posting content on your business blog regularly with an aim to provide your readers with solutions to their tough problems will help your business position itself as industry leaders. One of the best examples of this is the inbound marketing specialist firm, HubSpot.

Through a series of interactive blog posts that provide effective solutions in maximizing inbound marketing techniques, HubSpot has earned itself as the industry specialist in digital marketing practices.

5)  Achieve A Higher ROI

A business that uses daily blogging will also possibly benefit from a higher ROI. This is frankly done through consistent blogging as it is a very highly cost-effective marketing channel that can penetrate easily across a large number of customers. Businesses, therefore, can save considerable marketing expenses by aggressively pursuing blogging. It is not for the faint of heart and if you don’t like to write, it might become a very difficult task.

“4 Tips 4” Effective Responsive Web Design

“4 Tips 4” Effective Responsive Web Design

Digital Agency SMDigital Web Design

In the era of fast paced technological advancement, keeping up with the modernization and upgrading of technological devices is a need so profound no business can ignore it.

Think about how many different smartphones you’ve gone through over the last few years. Imagine how the smartphone has helped improve your life with all the information in the world at your fingertips.

And it’s just the beginning.

With the iPhone currently on version 6s and they are coming out with version 7 soon.With the adaptation of smartphones and tablets, internet usage over all has witnessed a major shift in its patterns and behavior. And Google has taken note with their major algorithm update for mobile searches. If your website was not complaint there could be a chance that Google would punish you.

You need not necessarily log onto a site on your PC to access it – it’s right there in your palm. This has revolutionized web design strategies and practices as well, which are now directed towards these gadgets to cater to the majority of smartphone users, which are plenty!

A responsive web design is the layout of a website that provides optimal viewing experience to the users on any gadget they may be using. Whether you are on your desktop, iPad or tablet, or smartphone, your website will scale into proportion for the device you are viewing from.

This is more common a phenomenon in today’s time with the advent of smartphone and tablet culture all over the world. Companies are trying to get down to business with their responsive web design so as to ensure that the lay out, text, and graphics of a website automatically adjusts to the different size of screens out there.

What can you do to make your responsive web design better?

1.    Define Purpose

Defining purpose for your responsive web design makes it easier to focus on the targeted elements that need to be restructured in a website. Each section of the website should represent the ultimate purpose (collection of customer feedback, providing information, entertainment, online transactions etc). Effective responsive web design involves definition of purpose of the entire website, first thing but also how the end user will interact with the site in terms of conversion.

2.    The Content Comes Along With Design

When designing a responsive web design, many companies wait to let the professionals work their way and get done with it before they start adding content to their site. However, it would be a splendid idea to create content along with your design so to give it a more meaningful look (the design) and make it sound in cohesion with the entire content of your design. It also cuts down the time it takes to deliver a website to a client or partner.

3.    The Effective Image

When discussing responsive web design, images are what come to the mind instantly. Choosing the right images is one thing but developing images based on a size that fits all the devices gets a bit tricky- but is necessary anyhow. Adding pictures, infographics, and videos could enhance the quality of your website but it also has to be kept in consideration to select the images and other graphic elements with the size that is mobile friendly and easily adjusted to different screen sizes.

4.    Compression of Elements To Enhance Loading

Along with images, various elements of the website are compressed in responsive website designing. So to ensure the site works well with low as well as high bandwidth — and that reduced file sizes may fit any gadget’s display and speed — programs are used to compress the files. Programs such as GZIP allow web designers to compress the site elements to make it accessible to any type of mobile devices.

For more information on how SM Digital Partners can help your business transcend into the 21st century please call us at 954-606-5980.

 

 

My Search Engine Marketing requires a PPC Agency?

My Search Engine Marketing requires a PPC Agency?

Digital Agency SEM

Search engine marketing (SEM) or PPC is a tactic of Internet marketing focused solely on a paid search engine’s results page (SERP). The aim of any SEM campaign is to have the businesses targeted website(s) and its content appear in the top 3 paid listings. This is done by systematically increasing the visibility of the website(s) on the SERP through onsite optimizations and advertising. Continue reading