IBM Watson Helping Business with Marketing Solutions

IBM Watson Helping Business with Marketing Solutions

Digital Agency

What is IBM Watson?

IBM’s Watson named after their first CEO Thomas J. Watson, is a computer system that was developed in 2011. Watson is a computer system that is able to answer any questions asked of it, in a natural language.

The system was able to win a prize of a million dollars when it competed on the show Jeopardy against former winners. The Watson IBM system may very well be a genius and help you answer any question in the world, but what are the ways with which this system can help you market better in 2017?

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8 Tips That Will Improve Your Local SEO Presence – 2017 Update

8 Tips That Will Improve Your Local SEO Presence – 2017 Update

Local SEO

SM Digital Partners is a leading Local SEO services provider for the real estate, education, and medical industries along with the hospitality industry in South Florida.

So why is Local SEO important for you business?

Local SEO is important as it lays down the foundation for your business website and directory listings to appear and rank locally and organically on Google, Bing, Yahoo, and other search engines.

The way an end user or a customer finds your business is important – The Path – they take and the different channels and devices (smartphones, desktop, tablets) they use to find your business information is important.

When establishing a Local SEO campaign it is important to cover your bases with the following 8 tips to improve your online presence locally.  Continue reading

What is a Digital Marketing Agency? It’s more than you think…

What is a Digital Marketing Agency? It’s more than you think…

SMDigital

What is a Digital Marketing Agency & What Do We Do….

A digital marketing agency is a business that delivers services for the creative and technical development for companies looking to maximize their digital exposure online in 2017.

So really…. 

To answer these tough questions we must first provide the services that SMDigital Partners offers:


So you are probably asking…..
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Increase Your Website Ranking in 2017

Increase Your Website Ranking in 2017

Digital Agency

It’s the second quarter of 2017!

The mobile revolution is happening a lot quicker than anyone could imagine.

Robots and Articifial Intelligence are doing the work of humans.

Here at SM Digital Partners, a digital marketing agency in Delray Beach, FL;  we are ready for the future ahead of us.

Since 2003, we’ve been at the forefront of innovating our partner clients potential through “traditionaldigital marketing tactics like SEO, SEM, Social Media, Email Marketing, andResponsive Web Design but also expanded our horizons into augmented reality, interactive media, and virtual reality.

Real Estate Augmented Reality

Technology has advanced so quickly that it allows your average day computer user and business owner to easily setup a fully functional responsive website; it’s usually a WordPress, Wix or Squarespace website.

Because of inexperience or in a hurry to finish their website, SEO 101 sometimes get overlooked.

In 2017 it is even more important to follow these best practice for SEO 101. It will help your website ranking not only organically but also locally. Lets now take a look at how a business owner like yourself can easily upgrade their website ranking

Lets now take a look at how a business owner like yourself can easily upgrade their website ranking through these 3 easy website ranking tactics.

Increase your Website Ranking through SEO

On-page SEO

By optimizing the ad copy and content of your website you can be sure to gain more organic traffic to your website. With On page SEO, there will be tasks that your programmer or developer will need to help you with such as increasing your website web speed (Check your Website Speedand other technical SEO tactics that deal with compression and image reduction, etc.

This blog post is about you, the business owner, who likes to take a hands-on approach with their website. If you are one of those business owners that use WordPress, there are plugins that will help you optimize all of the technical SEO aspects, so don’t worry or just hire a professional digital marketing agency.

One of the key factors to increasing your website ranking is to maximize your SEO “friendliness” on your website. The easiest way to optimize your website is ::

  • Create educating copy on your website that answers your target markets questions. Ask yourself this, “Would I trust and / or buy from my website”? If say no, you’ve got some work to do!
  • Use descriptive copy for your Alt Image tags and make sure to save your image with a keyword
  • For optimized meta tags, use under 60 characters for your title tag, use under 160 characters in the meta description, and under 200 characters for your meta keywords. Use these two tools with that – Letter Count and Moz Title Tag Tool.

Off­-page SEO

One of the best ways to gain authority is to build up your link portfolio through high domain authority websites, local business listings, Google My Business, Image SEO, press releases and in some cases article directories.

If you want to check your local business rankings, feel free to use our Free Local SEO Tool by clicking here. With off page SEO, it is important to increase your SEO Visibility through Local SEO tactics such as:

  • Online Reviews from sites like Google My Business, Yelp!, and Facebook to name a few will help show how your business is from the eyes of happy or un-happy customers.
  • Data Aggregators like Factual and Axciom supply your NAP (name, address, phone number) to 100s of websites, GPS maps and more to be listed. Some of these local data aggregators are Free!
  • Optimizing your Maps whether its Google Maps or Apple Maps, making sure your Map information is correct and update is one quick way to increase your local SEO visibility!
  • Press Releases continue to boost your website ranking by amplifying your message to 100s if not 1000s of media entities ranging from Google News to your local, regional newspaper. Just don’t over use this digital marketing tactic!

Social Media Optimization (SMO)

Social Media is HUGE! It’s big enough that my mother and father use Facebook to communicate with their friends and family! One of the easiest ways to increase your website ranking is to make sure you register all your “Social Nodes”. Usually these profiles will allow you to add a link to your profile but also use your profile to submit content, like a status update on Facebook.

By using the power of social media to tell your businesses story will help gain awareness of your business online but also locally. It is important to think of social media as a community of potential customers right in your backyard but also around the world!

Free Website Audit

If your business wants to make a splash in 2017 when it comes to your digital marketing presence, it’s paramount that you know where you stand when it comes to your website online and your competitors.

To see how you or your competitors are doing online, please call SM Digital Partners at 561.404.9787 for a free complimentary web audit.

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Local SEO for Real Estate Agents – Updated for 2017

Local SEO for Real Estate Agents – Updated for 2017

SMDigital

Local SEO and Why it Matters for Real Estate

Did you know that 90% of real estate buyers rely on online resources and social media marketing for property hunting?

It is true that social media and the internet has significantly changed traditional marketing trends, but at the same time, it has facilitated buyers with convenience.

When buyers can look for their dream residence just by sitting at home, why would they consult real estate agents when property hunting?Off Market Home Platform

New real estate tools have been designed to sell more real estate units without the use of real estate agents like developers enticing buyers with augmented reality or virtual reality, or new ways of purchasing homes that are off-market like Remzy. Continue reading

Does My Real Estate Agency Need SEM in 2017?

Does My Real Estate Agency Need SEM in 2017?

Real Estate

Is Search Engine Marketing (SEM) Important for My Real Estate Agency?

Starting with the basic concept of Search Engine Marketing or SEM or Google AdWords, it simply means paid advertising/marketing of your real estate agency via paid advertisements to be placed online on search engines such as Google, Yahoo, or Bing or social media platforms like Facebook, Twitter, or Foursquare.

If you plan on using Google Adwords or other SEM channels for your real estate agency it is important to know three things:

  1. Real Estate is Super Competitive for SEM
  2. Real Estate SEM is Expensive (Have a Stomach…)
  3. You Need an Integrated Real Estate Digital Marketing Strategy

By using SEM (Paid Media) on various search engines and social media advertising you will cast more “lines” out to a wider internet audience that not only is interested in your real estate agency services and listings but also looking to buy real estate now or in the near future. Continue reading

How Can a Digital Marketing Agency Help Your Business in 2017

How Can a Digital Marketing Agency Help Your Business in 2017

SMDigital

What Can Our Digital Marketing Agency Do For You?

Millions of people go online to search for information, to create and share data, and to save and secure data on a daily basis. With so many people going online all over the world; all the time, the World Wide Web has turned into the world in itself.

Naturally, marketers and advertisers follow where their audience lives, breathes, and socializes.

Before the internet, newspapers ruled the roost, then came radio, followed by TV, which has now lost to the internet as the top advertising choice and will continue to be left behind by online / digital marketing. Those in the advertising agency world of things have evolved with time; such evolution has given birth to Digital Marketing Agencies and a far more sophisticated form of customer marketing online.

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Increase SEO Visibility with Google Products in 2017

Increase SEO Visibility with Google Products in 2017

Local SEO

Improve Your Website’s SEO Visibility

Opening up a business and competing with big name stores and brands in 2017 can seem like a daunting task, especially when it comes to SEO Visibility in your local marketing space.

Local SEO has continued to gain in importance as with Google’s “Pigeon” update, small businesses are looking to their digital marketing strategy to increase their SEO Visibility but also keep up with the “Jones“.

One of the easiest ways to increase your SEO footprint online in 2017 is to add your business to Google Maps and verify your business with a Google My Business listing. Google will send you a postcard with a pin code that will establish your place of business within Google’s “Eyes“.

It is important that you verify your GMG Listing as it will open your website to Google’s world of organic rankings and more customer sales! Continue reading

2017 Digital Marketing Trends

2017 Digital Marketing Trends

Digital Agency

With digital marketing completely dominating 2016, it is obvious that 2017 will follow with even bigger digital trends in the business world.

With the increasing usage of smartphones, spreading your business message through mobile “screens” is the most effective way of advertising today.

As well as the most cost effective!

If you are looking to expand your business marketing reach in the coming year, here are some of the most popular trends of digital marketing that we will be hearing about in 2017. Continue reading

Is Augmented Reality and Virtual Reality the Same Thing?

Is Augmented Reality and Virtual Reality the Same Thing?

Augmented Reality Virtual Reality

Technology has evolved quickly after the beginning of the new millennium. Today you can do many things with technology that were not even imaginable before. One of the latest technological developments that is poised to redefine the retail digital and physical landscape is augmented reality along with virtual reality.

Tango, Google’s augmented-reality platform, is an example of how the retail world is about to undergo a radical transformation. It uses computer vision to allow mobile device apps to detect the relative position of the devices within a detailed 3D environment.

This can be used for such tasks as in-store navigation, visual presentation, and product related interactive games.

Judging by the amount of money that tech companies have committed to developing augmented reality technology, it can be predicted to greatly change the consumer retail experience.

A lot of people wrongly presume that augmented reality is similar to virtual reality sets such as Microsoft’s Oculus Rift, Samsung Gear VR, and Sony’s PlayStation VR.

The fact is that they are totally different technologies. There are subtle differences between the two that makes them very different.

So, what’s the difference between the two?

Let’s find out. Continue reading