Google Rank Brain and SEO? What Now?
Let’s get started with the basic:
What is Rank Brain?
The name suggests it all. It’s the new system developed by Google to rate their content for search results, but there is more than what meets the eye.
The system has a self-learning ability to help you suggest the kind of content that you are looking for.
In tougher words, it is a machine-based learning artificial intelligence system to help Google process its own search results.
In this age of technology, even machines are evolving in ways to be able to keep tabs on you. This is the process where a machine has the ability to learn as it works without the help of human input.
AI and Machine Learning
Are we heading towards the matrix era where people are used as
batteries to power the machine world?
Probably not, and if we are, it’s millenniums away before we can
perfect technology to that level, or are we?
No we’re not.
AI is referred to as the ability of computers to learn and make connections.
Machine learning sounds quite similar to AI, but here, the specific term is used to describe RankBrain’s ability to sift through search results much better through pattern processing.
Rank Brain’s Importance
According to Google, RankBrain has become the third most important signal that is sent into the Google algorithm which is currently known as “Hummingbird”. The first two top signals remain links and “words” respectively. So when you are comparing SEO relevance to RankBrain’s picking capabilities, you can still be sure that search engine optimization will trump it.
The first two top signals remain links and “words” respectively. So when you are comparing SEO relevance to RankBrain’s picking capabilities, you can still be sure that search engine optimization will trump it.
Why is SEO Even More Important?
Google’s philosophy of giving the users what they want depends on how they search for it. Mostly, this will still be based on what search terms the user is typing in.
So basically, SEO is the major part that will be determining the search results with a little help from RankBrain and other Google algorithm factors!
What Exactly is RankBrain there for?
RankBrain is merely there to help people get a page that they might not have access to if they wrote something similar. It will interpret the search results and use them to find pages even if the search term did not have the correct words.
The learning system will pick up the consecutive searches made by people regarding the same subject and try to piece them together to give a more blended search result to expand the search for the user. That is where the machine learning part comes in handy.
Google does expand searches
Yes, Google’s searches have come a long way since they first started, but there is always room for improvement according to Google, which is why they are not only expanding search terms, but also introducing search patterns.
Google deals with almost 3 billion searches a day of which 20-25 percent are newer searches on a daily basis. Google has introduced RankBrain to better understand what the user is looking for by analyzing long sentences and giving the person what they need.
Mostly, what happens is that when you enter a very long term in Google, you do not get the favored result but with RankBrain, there is a possibility of improving that.
SMDigital Partners + RankBrain
As a Google Premier Partners, SM Digital Partners uses a white hat approach to our customers SEO Marketing campaigns.
It is important that your SEO campaigns do not use outsourced link building or any SEO tactic that could get your website flagged or even worst, eliminated from all Google searches!
Call us today at 561.404.0787 for more information on our SEO services for your business!